The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Burning Stores
Agency: DAVID / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 50.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Publishing / Newspaper - Campaign
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Publishing / Newspaper - Campaign
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Publishing / Magazine - Single
Points: 25.0
Burning Stores
Agency: DAVID / Miami
Client: Burger King
Category: Publishing / Magazine - Campaign
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Publishing / Magazine - Campaign
Points: 25.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
Libé des réfugiés
Agency: FF / PARIS
Client: Libération
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 25.0
Follow The Arches
Agency: Cossette / Toronto + Cossette / Montreal
Client: McDonald's Restaurants of Canada Limited
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 25.0
Always Be Working
Agency: KBS / New York + 1One Production / Montreal
Client: Monster.com
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 25.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 25.0
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson
Category: Extended Campaign / Posters & Ambient Media
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 25.0
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 25.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle
Client: Microsoft
Category: User-Generated Campaign
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Craft / Illustration - Single or Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Illustration - Single or Campaign
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Craft / Printing / Production - Single or Campaign
Points: 25.0
IKEA Pee Ad
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden
Category: Innovation in Print & Outdoor / Print
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Burning Stores
Agency: DAVID / Miami
Client: Burger King
Category: Publishing / Newspaper - Campaign
Points: 25.0
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd.
Category: Publishing / Newspaper - Single
Points: 15.0
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL
Category: Publishing / Newspaper - Campaign
Points: 15.0
The Soy Sauce Prints - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Publishing / Magazine - Single
Points: 15.0
The Soy Sauce Posters - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Promotional / Collateral / Posters - Single
Points: 15.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL
Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 15.0
Bubbles
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 15.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 15.0
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york
Client: United Airlines
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Points: 15.0
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 15.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas
Category: Craft / Art Direction - Single or Campaign
Points: 15.0
ChopChop1.0_AtomicBombPig
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series
Category: Craft / Illustration - Single or Campaign
Points: 15.0
ChopChop1.0_DynamicCow
Agency: Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series
Category: Craft / Illustration - Single or Campaign
Points: 15.0
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires
Category: Craft / Illustration - Single or Campaign
Points: 15.0
Leave With A Story
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation
Category: Craft / Photography - Single or Campaign
Points: 15.0
United EWR Real Time Data Taxi Top Campaign
Agency: mcgarrybowen / new york
Client: United Airlines
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil
Category: Publishing / Magazine - Campaign
Points: 15.0
Women
Agency: Ogilvy Brasil / São Paulo + Estúdio Notan / São Paulo
Client: Forbes Brasil
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 15.0
Rockstar
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd.
Category: Publishing / Newspaper - Single
Points: 10.0
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico
Category: Publishing / Newspaper - Campaign
Points: 10.0
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd.
Category: Publishing / Newspaper - Campaign
Points: 10.0
Ice Cream Cakes
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia
Category: Publishing / Newspaper - Campaign
Points: 10.0
Astronaut
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd.
Category: Publishing / Magazine - Single
Points: 10.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Libération
Title:
Libé des réfugiés
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's Restaurants of Canada Limited
Title:
Follow The Arches
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Monster.com
Title:
Always Be Working
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Extended Campaign / Posters & Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Volvo North Miami
Title:
Volvo Survivor Sales Agents
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Innovation in Print & Outdoor / Print
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burning Stores
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
DKSH (Thailand) Ltd.
Title:
Astronaut
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints - Flounder Fish
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Flounder Fish
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Coca-Cola Middle East
Title:
Bubbles
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
United Airlines
Title:
United EWR Real Time Data Taxi Top Campaign
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_AtomicBombPig
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop1.0_DynamicCow
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
New Orleans Tourism Marketing Corporation
Title:
Leave With A Story
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
United Airlines
Title:
United EWR Real Time Data Taxi Top Campaign
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Forbes Brasil
Title:
Women
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Forbes Brasil
Title:
Women
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
DKSH (Thailand) Ltd.
Title:
Rockstar
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Aeromexico
Title:
Borders
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
DKSH (Thailand) Ltd.
Title:
Astronaut
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
