The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many
Category: Non-Profit - Publications / Publications
Points: 25.0
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf
Category: Craft - Writing / Writing
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Craft - Art Direction / Art Direction
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Craft - Art Direction / Art Direction
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Craft - Art Direction / Art Direction
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Category: Non-Profit - Collateral / Collateral
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 25.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 25.0
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Campaign
Points: 25.0
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Single
Points: 25.0
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Single
Points: 25.0
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter
Category: Consumer - Collateral / Posters - Single
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 25.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0