The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Creative Use of Data
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Silver Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Creative Use of Data / Targeting
Points: 15.0
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen
Category: Creative Use of Data / Storytelling
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Real-Time
Points: 15.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Creative Use of Data / Data Visualization
Points: 15.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Creative Use of Data / Data Visualization
Points: 15.0