The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Events & Experiential
Points: 15.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Events & Experiential
Points: 15.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Brand Voice
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Reputation Management
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Reputation Management
Points: 15.0
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz
Category: Current Event Response
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Integrated PR Campaign
Points: 15.0
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Integrated PR Campaign
Points: 15.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G)
Category: Brand Voice
Points: 15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0