The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Costume change at the opera
Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg
Client: GöteborgsOperan
Category: Branding / Logo
Points: 15.0
Münchner Philharmoniker "The logo behind the logo"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Münchner Philharmoniker
Category: Branding / Logo
Points: 15.0
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K
Category: Branding / Identity System
Points: 15.0
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands
Category: Branding / Identity System
Points: 15.0
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp
Category: Branding / Rebranding
Points: 15.0
"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg
Client: Puma SE
Category: Branding / Corporate Communications
Points: 15.0
The 9th National Book Design Art Exhibition Excellent Works Collection
Agency: Han Qing Tang Design / Nanjing
Client: Nanjing Press
Category: Editorial / Books
Points: 15.0
Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing
Client: Nanjing Graphic Designer Alliance
Category: Editorial / Books
Points: 15.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Editorial / Digital Publications
Points: 15.0
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc.
Category: Typography / Static
Points: 15.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims)
Category: Typography / Dynamic / In Motion
Points: 15.0
Poster Bank
Agency: Leo Burnett / Toronto
Client: TD
Category: Promotional / Posters - Single
Points: 15.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Promotional / Posters - Series
Points: 15.0
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic
Category: Promotional / Posters - Extended Series
Points: 15.0
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco
Client: Mohawk
Category: Promotional / Booklets & Brochures
Points: 15.0
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's
Category: Promotional / Collateral Items
Points: 15.0
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's
Category: Packaging / Specialty
Points: 15.0
Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club
Category: Packaging / Specialty
Points: 15.0
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd.
Category: Packaging / Specialty
Points: 15.0
DustSee
Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client: Seoul Metropolitan Government / Hope Bridge
Category: Data Visualization / Static or Dynamic
Points: 15.0
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client: Nike Greater China
Category: Experiential / Environmental / Indoor Spaces
Points: 15.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber
Category: Experiential / Environmental / Outdoor Spaces
Points: 15.0
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India
Category: Innovation in Design
Points: 15.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Short Form Video / Campaign / Series / Episodic
Points: 15.0
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America
Category: Long Form Video / Single
Points: 15.0
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global
Category: Long Form Video / Single
Points: 15.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Feature Length / Narrative & Documentary
Points: 15.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Live Webcast
Points: 15.0
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Experiential / Live Events
Points: 15.0
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House
Category: Experiential / Live Events
Points: 15.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel
Category: Experiential / Brand Installations
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Experiential / Brand Installations
Points: 15.0
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT
Category: User-Generated Content
Points: 15.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Innovation in Branded Entertainment
Points: 15.0
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids
Category: Physical Product
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Digital Product
Points: 15.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 15.0
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE
Category: Online Films & Video / Short Form - Campaign
Points: 15.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Online Films & Video / Long Form - Single
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Online Films & Video / Long Form - Single
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico
Category: Online Films & Video / Long Form - Single
Points: 15.0
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE
Category: Under 100K Budget
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Innovation in Film
Points: 15.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Gaming
Points: 15.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 15.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
Client:
GöteborgsOperan
Title:
Costume change at the opera
Category:
Branding / Logo
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Münchner Philharmoniker
Title:
Münchner Philharmoniker "The logo behind the logo"
Category:
Branding / Logo
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
TD
Title:
Poster Bank
Category:
Branding / Branded Item
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Optiker-K
Title:
Visual identity based on historical eye charts
Category:
Branding / Identity System
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Rebranding
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nanjing Press
Title:
The 9th National Book Design Art Exhibition Excellent Works Collection
Category:
Editorial / Books
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nanjing Graphic Designer Alliance
Title:
Mutual Observation and Learning
Category:
Editorial / Books
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Editorial / Digital Publications
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Typography / Static
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Single
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Promotional / Posters - Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Posters - Extended Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Mohawk
Title:
Mohawk Quarterly 15: Materials
Category:
Promotional / Booklets & Brochures
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Guangzhou Song's club
Title:
Mountain Tea - Song
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
LENOR JAPAN Co., Ltd.
Title:
Packages for a haute couture facial esthetic salon "EN"
Category:
Packaging / Specialty
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Seoul Metropolitan Government / Hope Bridge
Title:
DustSee
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Nike Greater China
Title:
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Category:
Experiential / Environmental / Indoor Spaces
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Moving Image / Single
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Innovation in Design
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Liberty Global
Title:
A Report of Connected Events
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Live Webcast
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
User-Generated Content
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Physical Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Under 100K Budget
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Utility
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Silver Pencil
Points:
15.0
