The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Creative Use of Data / Real-Time
Points: 50.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Creative Use of Data / Storytelling
Points: 25.0
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London
Client: Google Arts and Culture
Category: Creative Use of Data / Real-Time
Points: 25.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Creative Use of Data / Data Visualization
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Creative Use of Data / Storytelling
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Creative Use of Data / Real-Time
Points: 25.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Creative Use of Data / Targeting
Points: 15.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Creative Use of Data / Data Visualization
Points: 15.0
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen
Category: Creative Use of Data / Storytelling
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Real-Time
Points: 15.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Creative Use of Data / Data Visualization
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Targeting
Points: 10.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Creative Use of Data / Storytelling
Points: 10.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel
Category: Creative Use of Data / Real-Time
Points: 10.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Creative Use of Data / Data Visualization
Points: 10.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui
Category: Creative Use of Data / Data Visualization
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization
Category: Creative Use of Data / Data Visualization
Points: 2.0
Search Responsibly
Agency: Alma DDB / Miami
Client: Free Radicals
Category: Creative Use of Data / Targeting
Points: 2.0
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber
Category: Creative Use of Data / Real-Time
Points: 2.0
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance
Category: Creative Use of Data / Real-Time
Points: 2.0
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber
Category: Creative Use of Data / Data Visualization
Points: 2.0
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client: Google Cloud
Category: Creative Use of Data / Real-Time
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Creative Use of Data / Social Media
Points: 2.0
The time we have left
Agency: Leo Burnett / Madrid + Tesaruro / Madrid
Client: Pernod Ricard
Category: Creative Use of Data / Storytelling
Points: 2.0
The Biography of Tomorrow
Agency: Herezie Group / Paris
Client: GOOGLE CLOUD FRANCE
Category: Creative Use of Data / Storytelling
Points: 2.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Creative Use of Data / Storytelling
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Creative Use of Data / Storytelling
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Creative Use of Data / Storytelling
Points: 2.0
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance
Category: Creative Use of Data / Targeting
Points: 2.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel
Category: Creative Use of Data / Targeting
Points: 2.0
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless
Category: Creative Use of Data / Targeting
Points: 2.0
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence
Category: Creative Use of Data / Targeting
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Creative Use of Data / Social Media
Points: 2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Best of Discipline Pencil
Points:
50.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
IAG
Title:
Safety Hub
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Nuveen
Title:
Reranking The Rich
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Free Radicals
Title:
Search Responsibly
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Cole & Weber
Title:
@DailyGunDeaths
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Google Cloud
Title:
Know What Your Data Knows
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
The time we have left
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
GOOGLE CLOUD FRANCE
Title:
The Biography of Tomorrow
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Merit Award
Points:
2.0