The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Targeting
Points: 10.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Creative Use of Data / Storytelling
Points: 10.0
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel
Category: Creative Use of Data / Real-Time
Points: 10.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Creative Use of Data / Data Visualization
Points: 10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0