The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Innovation & Transformation / Innovation in IP & Products
Points: 21.0
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken
Category: Innovation & Transformation / Innovation in IP & Products
Points: 21.0
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever
Category: Physical Product / Promotional
Points: 21.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Physical Product / In-Market
Points: 21.0
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken
Category: Physical Product / Promotional
Points: 21.0
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in IP & Products
Award:
2022 IP & Products Silver Pencil
Points:
21.0
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Innovation & Transformation / Innovation in IP & Products
Award:
2022 IP & Products Silver Pencil
Points:
21.0
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Product / Promotional
Award:
2022 IP & Products Silver Pencil
Points:
21.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Product / In-Market
Award:
2022 IP & Products Silver Pencil
Points:
21.0