The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Billboards & Transit / Series
Points: 21.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Craft / Art Direction
Points: 21.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.0
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas
Category: Experiential & Installations / Brand Installations
Points: 21.0
Millboard
Agency: Publicis Groupe Belgium / Brussels + Publicis Groupe Netherlands / Amsterdam + Publicis Emil Germany / Berlin
Client: Mercedes-Benz
Category: Experiential & Installations / Brand Installations
Points: 21.0
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Photography
Points: 21.0
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
HandsAway
Title:
Fearless Night
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
adidas
Title:
Liquid Billboard
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Mercedes-Benz
Title:
Millboard
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Award:
2022 Out of Home Silver Pencil
Points:
21.0