The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Events & Experiential
Points: 21.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Current Event Response
Points: 21.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Media Relations
Points: 21.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Innovation & Transformation / Innovation in Public Relations
Points: 21.0
Buy Back Friday
Agency: Edelman / London + Ingka Group / The Hague
Client: IKEA
Category: Events & Experiential
Points: 21.0
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us
Category: Events & Experiential
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Community Building
Points: 21.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Integrated PR Campaign
Points: 21.0
The Cristiano Bottle
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada
Category: Current Event Response
Points: 21.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Current Event Response
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Media Relations
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
IKEA
Title:
Buy Back Friday
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Community Building
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated PR Campaign
Award:
2022 Public Relations Silver Pencil
Points:
21.0