The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Social Post / Series
Points: 21.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Active Engagement / Call to Action
Points: 21.0
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Active Engagement / Call to Action
Points: 21.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Stunts & Activations
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Livestream
Points: 21.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Social Channel / Single Platform
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Stunts & Activations
Points: 21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Post / Series
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Wendy's
Title:
Roast Day
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Stunts & Activations
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Livestream
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Channel / Single Platform
Award:
2022 Social Media Silver Pencil
Points:
21.0