The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
Branded Entertainment
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Pharma
- Public Relations
- Radio & Audio
- Social Media
Award
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Award
Silver Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Short Form Video / Single
Points: 21.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Games / Gaming
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential / In-Person Events
Points: 21.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Long Form Video / Single
Points: 21.0
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle
Category: Craft / Art Direction
Points: 21.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Craft / Use of Technology
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Craft / Art Direction
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 21.0
New Logo Design
Agency: Amazon / Seattle
Client: Amazon
Category: User-Generated Content
Points: 21.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.0