The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King
Category: Customer Experience / CX
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Utility / Ecommerce
Points: 21.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Brand Partnerships
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Utility / Ecommerce
Points: 21.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: NFTs & the Metaverse / NFTs
Points: 21.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Utility / Ecommerce
Points: 21.0
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson
Client: Johnson & Johnson
Category: Utility
Points: 21.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Customer Experience / CX
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
NFTs & the Metaverse / NFTs
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Nike
Title:
NikeSync
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Good Fortune
Title:
RECEATS
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0