The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 21.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office
Client: Motor Neurone Disease New Zealand (MND NZ)
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Brand Partnerships
Points: 21.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Targeted Video / Online
Points: 21.0
Uber Heetch
Agency: Marcel / Paris
Client: Heetch
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Integrated Campaign
Points: 21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Brand Partnerships
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Heetch
Title:
Uber Heetch
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0