The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species
Category: Branding / Rebranding
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Spatial Design / Experiential & Immersive
Points: 21.0
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever
Category: Innovation & Transformation / Innovation in Design
Points: 21.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Short Form Video / Single
Points: 21.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Games / Gaming
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential / In-Person Events
Points: 21.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Long Form Video / Single
Points: 21.0
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle
Category: Craft / Art Direction
Points: 21.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Craft / Use of Technology
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 21.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Social Post / Series
Points: 21.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Active Engagement / Call to Action
Points: 21.0
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Active Engagement / Call to Action
Points: 21.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Stunts & Activations
Points: 21.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Events & Experiential
Points: 21.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Current Event Response
Points: 21.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Media Relations
Points: 21.0
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M
Category: Innovation & Transformation / Innovation in Public Relations
Points: 21.0
Don't Miss Out
Agency: dentsuMB / New York + FTX
Client: FTX
Category: Writing / Single
Points: 21.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Use of Technology
Points: 21.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Use of Technology
Points: 21.0
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 21.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 21.0
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany
Category: Multi-Country or Global / Non-Profit / Charity
Points: 21.0
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation
Category: Creative Effectiveness / Non-Profit / Charity
Points: 21.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Creative Effectiveness / CSR
Points: 21.0
Lost Tapes Of The 27 Club
Agency: Rethink + Over The Bridge
Client: Over The Bridge
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 21.0
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund
Category: Online / Streaming Audio Advertising
Points: 21.0
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King
Category: Craft / Writing - Series
Points: 21.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona
Category: Events / Stunts / Competitions / In-Person
Points: 21.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Events / Stunts / Competitions / Virtual
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Innovation & Transformation / Innovation in IP & Products
Points: 21.0
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken
Category: Innovation & Transformation / Innovation in IP & Products
Points: 21.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Billboards & Transit / Series
Points: 21.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Craft / Art Direction
Points: 21.0
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health
Category: Craft / Illustration
Points: 21.0
UnF**k It
Agency: YouTube Creative Studio / New York
Client: YouTube
Category: Social Impact
Points: 21.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Web Games / Brand Integration / Placement
Points: 21.0
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 21.0
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 21.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: UX / UI / User Experience / CX / DX
Points: 21.0
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King
Category: Customer Experience / CX
Points: 21.0
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Rebranding
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Spatial Design / Experiential & Immersive
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
Unilever
Title:
Degree Inclusive
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Decathlon
Title:
The Breakaway
Category:
Games / Gaming
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Post / Series
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Wendy's
Title:
Roast Day
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Stunts & Activations
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Current Event Response
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Media Relations
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
FTX
Title:
Don't Miss Out
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Writing / Series
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2022 Direct Marketing Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Online / Streaming Audio Advertising
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing - Series
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in IP & Products
Award:
2022 IP & Products Silver Pencil
Points:
21.0
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Innovation & Transformation / Innovation in IP & Products
Award:
2022 IP & Products Silver Pencil
Points:
21.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Award:
2022 Out of Home Silver Pencil
Points:
21.0
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Illustration
Award:
2022 Print Silver Pencil
Points:
21.0
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Award:
2022 Print Silver Pencil
Points:
21.0
Client:
YouTube
Title:
UnF**k It
Category:
Social Impact
Award:
2022 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Web Games / Brand Integration / Placement
Award:
2022 Gaming Silver Pencil
Points:
21.0
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Silver Pencil
Points:
21.0
Client:
Unilever
Title:
Degree Inclusive
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive & Mobile Craft Silver Pencil
Points:
21.0
Client:
Girls Who Code
Title:
DojaCode
Category:
UX / UI / User Experience / CX / DX
Award:
2022 Interactive & Mobile Craft Silver Pencil
Points:
21.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Customer Experience / CX
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
