The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King Category: Use of Technology / Physical Product & Mobile Integration
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Use of Technology / Physical Product & Mobile Integration
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Mobile Advertising
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Use of Technology
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Applications
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Use of Technology / Augmented Reality (AR)
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Utility
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Craft / Music / Sound
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa Category: Mobile Advertising
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Applications
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile-First Video
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Mobile
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Innovation in Mobile
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Mobile Advertising
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Gaming
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA Category: Use of Technology / Augmented Reality (AR)
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Mobile-First Video
Free Messaging
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Mobile-First Video
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Utility
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Utility
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Music / Sound
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Innovation in Mobile
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Innovation in Mobile
Award:
2018 Mobile Best of Discipline Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Annual ID:
OS_MO18003G
Award:
2018 Mobile Gold Pencil
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Utility
Annual ID:
OS_MO18007G
Award:
2018 Mobile Gold Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18023G
Award:
2018 Mobile Gold Pencil
Agency:
Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18024G
Award:
2018 Mobile Gold Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Annual ID:
OS_MO18011G
Award:
2018 Mobile Gold Pencil
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Use of Technology
Annual ID:
OS_MO18016G
Award:
2018 Mobile Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Annual ID:
OS_MO18003G
Award:
2018 Mobile Gold Pencil
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Applications
Annual ID:
OS_MO18004G
Award:
2018 Mobile Silver Pencil
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18021S
Award:
2018 Mobile Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Disclaimer Videos
Category:
Mobile-First Video
Annual ID:
OS_MO18030S
Award:
2018 Mobile Silver Pencil
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Annual ID:
OS_MO18008S
Award:
2018 Mobile Silver Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Annual ID:
OS_MO18025S
Award:
2018 Mobile Silver Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Mobile
Annual ID:
OS_MO18026S
Award:
2018 Mobile Silver Pencil
Agency:
VML / Sydney
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Annual ID:
OS_MO18012S
Award:
2018 Mobile Silver Pencil
Agency:
VML South Africa / Cape Town
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Annual ID:
OS_MO18013S
Award:
2018 Mobile Silver Pencil
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Annual ID:
OS_MO18017S
Award:
2018 Mobile Silver Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Annual ID:
OS_MO18005S
Award:
2018 Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18022B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Annual ID:
OS_MO18031B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Thai Dog House
Title:
Immortal Adoption
Category:
Utility
Annual ID:
OS_MO18009B
Award:
2018 Mobile Bronze Pencil
Agency:
Google Brand Studio / London
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Utility
Annual ID:
OS_MO18010B
Award:
2018 Mobile Bronze Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Mobile
Annual ID:
OS_MO18027B
Award:
2018 Mobile Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Annual ID:
OS_MO18028B
Award:
2018 Mobile Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Innovation in Mobile
Annual ID:
OS_MO18029B
Award:
2018 Mobile Bronze Pencil
Agency:
( anónimo ) / mexico city
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Websites
Annual ID:
OS_MO18001B
Award:
2018 Mobile Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_MO18002B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Annual ID:
OS_MO18014B
Award:
2018 Mobile Bronze Pencil
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Mobile Advertising
Annual ID:
OS_MO18015B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Annual ID:
OS_MO18018B
Award:
2018 Mobile Bronze Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Annual ID:
OS_MO18019B
Award:
2018 Mobile Bronze Pencil
Agency:
Google Brand Studio / London
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Annual ID:
OS_MO18020B
Award:
2018 Mobile Bronze Pencil
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Applications
Annual ID:
OS_MO18006B
Award:
2018 Mobile Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Gaming
Annual ID:
OS_MO18047M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18056M
Award:
2018 Mobile Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18057M
Award:
2018 Mobile Merit Award
Agency:
SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18058M
Award:
2018 Mobile Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_MO18059M
Award:
2018 Mobile Merit Award
Agency:
FCB/SIX / Toronto
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Mobile-First Video
Annual ID:
OS_MO18070M
Award:
2018 Mobile Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Delta Air Lines
Title:
Free Messaging
Category:
Mobile-First Video
Annual ID:
OS_MO18071M
Award:
2018 Mobile Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
Utility
Annual ID:
OS_MO18039M
Award:
2018 Mobile Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Utility
Annual ID:
OS_MO18040M
Award:
2018 Mobile Merit Award
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18060M
Award:
2018 Mobile Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18061M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18062M
Award:
2018 Mobile Merit Award
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18063M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Annual ID:
OS_MO18064M
Award:
2018 Mobile Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Music / Sound
Annual ID:
OS_MO18065M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Annual ID:
OS_MO18067M
Award:
2018 Mobile Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Innovation in Mobile
Annual ID:
OS_MO18068M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Annual ID:
OS_MO18069M
