The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Burn That Ad Agency: David / São Paulo + Burger King / São Paulo Client: Burger King Brasil Category: Craft / Use of Technology
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Sound of sea Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris Client: Sea Shepherd Category: Craft / Use of Technology
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Craft / Use of Technology
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Use of Technology
Piracy Blockr Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney Client: FocusFilm Media Category: Craft / Use of Technology
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Invasion #withGalaxy Agency: R/GA / New York Client: Samsung Electronics America Category: Craft / Use of Technology
Fatal Recognition Agency: Cheil / Hong Kong Client: The Hong Kong Stroke Association Category: Craft / Use of Technology
Remembrance Island Agency: Wunderman Thompson / Toronto Client: The Royal Canadian Legion Category: Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

David / São Paulo + Burger King / São Paulo

Burger King Brasil

Burn That Ad

Craft / Use of Technology

OS_DI20_034B

2020 Direct Marketing Bronze Pencil

Ogilvy / London

IBM

Raise Their Game

Craft / Use of Technology

OS_DI20_035B

2020 Direct Marketing Bronze Pencil

TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Sea Shepherd France / Paris

Sea Shepherd

Sound of sea

Craft / Use of Technology

OS_DI20_036B

2020 Direct Marketing Merit Award

Jam3 / Toronto

Adidas

adidas Operation AirDrop

Craft / Use of Technology

OS_DI20_121M

2020 Direct Marketing Merit Award

We Believers / New York

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Use of Technology

OS_DI20_122M

2020 Direct Marketing Merit Award

Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney

FocusFilm Media

Piracy Blockr

Craft / Use of Technology

OS_DI20_123M

2020 Direct Marketing Merit Award

FCB / Toronto

Google AI / Canadian Down Syndrome

Project Understood

Craft / Use of Technology

OS_DI20_124M

2020 Direct Marketing Merit Award

R/GA / New York

Samsung Electronics America

Invasion #withGalaxy

Craft / Use of Technology

OS_DI20_125M

2020 Direct Marketing Merit Award

Cheil / Hong Kong

The Hong Kong Stroke Association

Fatal Recognition

Craft / Use of Technology

OS_DI20_126M

2020 Direct Marketing Merit Award

Wunderman Thompson / Toronto

The Royal Canadian Legion

Remembrance Island

Craft / Use of Technology

OS_DI20_127M

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