The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Public Relations
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Direct Marketing
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Products
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Health & Wellness
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Health & Wellness
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Use of Technology
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Digital / Social Media
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Public Relations
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Web & Mobile
Hairspray
Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client: Teva Pharmaceauticals Category: Film / Pharma
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Out of Home / Health & Wellness
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Innovation in Health & Wellness
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Film / Health & Wellness
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Immersive / Events
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital / Social Media
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN Category: Digital / Social Media
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Public Relations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital / Web & Mobile
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Products
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Print / Health & Wellness
One Word
Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba
Client: The Learning Corp Category: Film / Pharma
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Branded Content
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging
999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing
Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Digital / Use of Technology
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Digital / Use of Technology
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN Category: Digital / Use of Technology
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Experiential / Immersive / Events
The Crossing Fence
Agency: Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Experiential / Immersive / Events
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client: 28 Too Many Category: Public Relations
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Public Relations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Public Relations
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai
Client: HDFC Bank Parivartan Category: Public Relations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Public Relations
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging
Annual ID:
OS_HW20_008G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_018G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Public Relations
Annual ID:
OS_HW20_023G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Direct Marketing
Annual ID:
OS_HW20_009G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Products
Annual ID:
OS_HW20_005G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Annual ID:
OS_HW20_006G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_026G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_027G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_028G
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_019S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Digital / Social Media
Annual ID:
OS_HW20_015S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Annual ID:
OS_HW20_024S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_013S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client:
Teva Pharmaceauticals
Title:
Hairspray
Category:
Film / Pharma
Annual ID:
OS_HW20_011S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_022S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_029S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_010S
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_020B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_004B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Annual ID:
OS_HW20_016B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Social Media
Annual ID:
OS_HW20_017B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Annual ID:
OS_HW20_025B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_014B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Products
Annual ID:
OS_HW20_007B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Print / Health & Wellness
Annual ID:
OS_HW20_021B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba
Client:
The Learning Corp
Title:
One Word
Category:
Film / Pharma
Annual ID:
OS_HW20_012B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client:
Johnson & Johnson
Title:
5B
Category:
Branded Content
Annual ID:
OS_HW20_002B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
Rafineri / Istanbul + LÖSEV / Istanbul
Client:
LÖSEV
Title:
Dear Brother
Category:
Branded Content
Annual ID:
OS_HW20_003B
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Annual ID:
OS_HW20_040M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Serviceplan China / Beijing
Client:
San Jiu Medicine Trade Co.,Ltd.
Title:
999 LOVE WITHOUT ITCH OF HEART Lipstick
Category:
Packaging
Annual ID:
OS_HW20_041M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_065M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_066M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_067M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Silent Whistle
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_068M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_069M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_070M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_033M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_034M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_035M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Lg2 / Québec + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_036M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_037M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client:
JAPANESE RED CROSS SOCIETY
Title:
#BPM100 DANCE PROJECT
Category:
Digital / Social Media
Annual ID:
OS_HW20_064M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client:
28 Too Many
Title:
Zero Tolerance Ribbon
Category:
Public Relations
Annual ID:
OS_HW20_078M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Public Relations
Annual ID:
OS_HW20_079M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Public Relations
Annual ID:
OS_HW20_080M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Annual ID:
OS_HW20_081M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / Mumbai + Prodigious / Mumbai
Client:
HDFC Bank Parivartan
Title:
#STOPMITHANI
Category:
Public Relations
Annual ID:
OS_HW20_082M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Annual ID:
OS_HW20_083M
