The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Best of Brand-Side / In-House
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Video Content / Single
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple Category: Brand Partnerships
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Brand-Side Initiated & Originated Projects
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Brand-Side Initiated & Originated Projects
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand-Side Initiated & Originated Projects
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Video Content / Single
Novelty
Agency: Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles
Client: Oatly Category: Video Content / Series
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand Building / Brand Personality
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Innovation & Transformation / Innovation in Brand-Side
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand-Side / External Agency Collaboration
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Brand-Side / External Agency Collaboration
Duo Invades Roblox
Agency: Duolingo / Pittsburgh + Media.Monks / New York
Client: Duolingo Category: Brand-Side / External Agency Collaboration
Kids
Agency: Meta / WhatsApp + Landia + Most Valuable Player
Client: Meta/ WhatsApp Category: Video Content / Single
Forever
Agency: The Farmer's Dog / New York + Sanctuary Content / Los Angeles
Client: The Farmer's Dog Category: Video Content / Single
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client: Apple Category: Video Content / Single
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple Category: Video Content / Single
Troy
Agency: CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Client: CrowdStrike Category: Video Content / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Video Content / Single
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Video Content / Series
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Video Content / Series
Make the Next Empire
Agency: Squarespace + ManvsMachine
Client: Squarespace Category: Video Content / Series
PopCorners Breaking Into Something Good
Agency: D3 + Interrogate + The Den Editorial + Frito-Lay
Client: Frito-Lay / PopCorners Category: Video Content / Series
Pre-Hated Marmite
Agency: U-Studio/OLIVER / London + Unilever / London
Client: Marmite, Unilever Category: Brand-Side Initiated & Originated Projects
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Brand-Side Initiated & Originated Projects
Big Game Small Ads
Agency: Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client: Mailchimp Category: Brand-Side Initiated & Originated Projects
Feeding Gamers
Agency: The Kitchen North America + The Kraft Heinz Company
Client: The Kraft Heinz Company Category: Brand-Side Initiated & Originated Projects
Beyond The Dash - Alien
Agency: DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client: DoorDash Category: Brand-Side Initiated & Originated Projects
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Campaigns for Good
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Campaigns for Good
Keep Ukraine Moving
Agency: Uber / San Francisco + Banda / Kyiv
Client: Uber Category: Campaigns for Good
Non-Fungible Ads
Agency: Meta / New York City + 1stAveMachine
Client: Meta Category: Brand Building / Intra-preneurship
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Annual ID:
OS23_BS000G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Video Content / Single
Annual ID:
OS23_BS002G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
R.I.P. Leon
Category:
Video Content / Single
Annual ID:
OS23_BS003G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Annual ID:
OS23_BS005G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
EA Sports + Apple
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Annual ID:
OS23_BS006G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS001G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Campaigns for Good
Annual ID:
OS23_BS004G
Award:
2023 Brand-Side / In-House Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Action Mode
Category:
Video Content / Single
Annual ID:
OS23_BS009S
Award:
2023 Brand-Side / In-House Silver Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS007S
Award:
2023 Brand-Side / In-House Silver Pencil
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS008S
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Annual ID:
OS23_BS010B
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles
Client:
Oatly
Title:
Novelty
Category:
Video Content / Series
Annual ID:
OS23_BS011B
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand Building / Brand Personality
Annual ID:
OS23_BS012B
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Innovation & Transformation / Innovation in Brand-Side
Annual ID:
OS23_BS036M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS029M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS030M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh + Media.Monks / New York
Client:
Duolingo
Title:
Duo Invades Roblox
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS031M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Chase
Category:
Video Content / Single
Annual ID:
OS23_BS018M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / WhatsApp + Landia + Most Valuable Player
Client:
Meta/ WhatsApp
Title:
Kids
Category:
Video Content / Single
Annual ID:
OS23_BS019M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
The Farmer's Dog / New York + Sanctuary Content / Los Angeles
Client:
The Farmer's Dog
Title:
Forever
Category:
Video Content / Single
Annual ID:
OS23_BS020M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client:
Apple
Title:
Amazinger
Category:
Video Content / Single
Annual ID:
OS23_BS021M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Annual ID:
OS23_BS022M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
CrowdStrike / Irvine + Modus Direct / Sarasota + Framestore / Santa Monica + RadicalMedia / Santa Monica
Client:
CrowdStrike
Title:
Troy
Category:
Video Content / Single
Annual ID:
OS23_BS023M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Video Content / Single
Annual ID:
OS23_BS024M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Video Content / Series
Annual ID:
OS23_BS025M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Video Content / Series
Annual ID:
OS23_BS026M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Squarespace + ManvsMachine
Client:
Squarespace
Title:
Make the Next Empire
Category:
Video Content / Series
Annual ID:
OS23_BS027M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
D3 + Interrogate + The Den Editorial + Frito-Lay
Client:
Frito-Lay / PopCorners
Title:
PopCorners Breaking Into Something Good
Category:
Video Content / Series
Annual ID:
OS23_BS028M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
U-Studio/OLIVER / London + Unilever / London
Client:
Marmite, Unilever
Title:
Pre-Hated Marmite
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS013M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS014M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client:
Mailchimp
Title:
Big Game Small Ads
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS015M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + The Kraft Heinz Company
Client:
The Kraft Heinz Company
Title:
Feeding Gamers
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS016M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client:
DoorDash
Title:
Beyond The Dash - Alien
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS017M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Campaigns for Good
Annual ID:
OS23_BS032M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Campaigns for Good
Annual ID:
OS23_BS033M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Uber / San Francisco + Banda / Kyiv
Client:
Uber
Title:
Keep Ukraine Moving
Category:
Campaigns for Good
Annual ID:
OS23_BS034M