The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Utility
Fingerspelling Agency: American Society for Deaf Children + Hello Monday/DEPT Client: American Society for Deaf Children Category: Utility
McEnroe vs McEnroe Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Digital Installations / Interactive & Immersive
Girls Who Code Girls Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Gaming / Online
Breakchains With Blockchain Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo Client: Children of Female Prisoners' Association Category: NFTs
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Websites / Desktop & Responsive
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Interview Warmup Agency: Google + Google Creative Lab Client: Google Category: Utility
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
Knock Knock Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Customer Experience / CX
Cheat Cookies Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Quest for Dyslexia Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming / Mobile
Non-Fungible Testicles Agency: MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo Client: Movember Category: NFTs
Google Black-owned Friday Every Day Agency: BBH USA Client: Google Category: Online & Mobile Video / Interactive Video
Chatpat Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago Client: SOS Children's Villages Category: Online & Mobile Video / Online-only Video - Series
Gun Survivor Reviews Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba Client: Guns Down America Category: Online & Mobile Video / Online-only Video - Series
The Desk Snatch Pre-Rolls Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm Client: Evoko Category: Online & Mobile Video / Pre-Roll
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Wizarding World Holiday Trunk Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Staybl Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
See My Skin Agency: Edelman / New York Client: Vaseline Category: Utility
Duet Delivery Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo Client: Burger King Category: Online Advertising / Native Ads
The Song Breaker Awards Agency: Media.Monks / Los Angeles + Logitech / Los Angeles Client: Logitech for Creators Category: Metaverse
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Sole Music Agency: ‿ and us / Dubai + BlackBox / Dubai Client: Anghami Category: Physical Product & Mobile Integration
WikiTruth Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
Adopt a Mod Agency: Havas Play / Puteaux + La SPA / Paris Client: La SPA Category: Gaming / Online
I Will Always Be Me Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Triangle Tracker Agency: Goodby Silverstein & Partners Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Just A/Run Agency: R/GA US Client: Nike Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Beyond Binary Code Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland Client: Spark Category: Utility
FAQ YOU – An educational (R)evolution Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Utility
Black Characters Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Utility
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Utility
OutHorse Your Email Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik Client: Business Iceland Category: Utility
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Utility
Rainbow Deposits Agency: FCB / Toronto + UM Media / Toronto + I Am Static / Toronto Client: Bank of Montréal Category: Mobile Applications
Mind Ordering Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix Client: Domino's Category: Mobile Applications
Unrecommended By Algorithm Agency: Publicis Conseil / Paris + Havas Paris / Puteaux Client: FNAC Category: Customer Experience / CX
Jersey Pay Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Customer Experience / CX
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Customer Experience / CX
Crime Interrupted Agency: HOST/HAVAS / Sydney + Casefile / Sydney Client: Australian Federal Police Category: Online Advertising / Native Ads
The Dream Tapestry Agency: Goodby Silverstein & Partners Client: The Dalí Museum Category: Digital Installations / Interactive & Immersive
Adidas Ozworld Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam Client: Adidas Originals Category: Metaverse
Homeless in the Metaverse Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Entourage Category: Metaverse
Operation #OCEANDETOX Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany Client: WWF Germany Category: Metaverse

2023 Interactive, Online & Mobile Best of Discipline Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Best of Interactive, Online & Mobile

OS23_IN000G

2023 Interactive, Online & Mobile Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN005G

2023 Interactive, Online & Mobile Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN006G

2023 Interactive, Online & Mobile Gold Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Utility

OS23_IN001G

2023 Interactive, Online & Mobile Gold Pencil

American Society for Deaf Children + Hello Monday/DEPT

American Society for Deaf Children

Fingerspelling

Utility

OS23_IN003G

2023 Interactive, Online & Mobile Gold Pencil

FCB / New York + AB InBev / Michelob ULTRA

AB InBev / Michelob ULTRA

McEnroe vs McEnroe

Digital Installations / Interactive & Immersive

OS23_IN007G

2023 Interactive, Online & Mobile Gold Pencil

Mojo Supermarket + makemepulse + Girls Who Code

Girls Who Code

Girls Who Code Girls

Gaming / Online

OS23_IN004G

2023 Interactive, Online & Mobile Gold Pencil

Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo

Children of Female Prisoners' Association

Breakchains With Blockchain

NFTs

OS23_IN008G

2023 Interactive, Online & Mobile Gold Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Websites / Desktop & Responsive

OS23_IN002G

2023 Interactive, Online & Mobile Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN009G

2023 Interactive, Online & Mobile Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN019S

2023 Interactive, Online & Mobile Silver Pencil

Google + Google Creative Lab

Google

Interview Warmup

Utility

OS23_IN011S

2023 Interactive, Online & Mobile Silver Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Mobile Applications

OS23_IN010S

2023 Interactive, Online & Mobile Silver Pencil

Cheil Worldwide / Seoul

Korean National Police Agency

Knock Knock

Customer Experience / CX

OS23_IN012S

2023 Interactive, Online & Mobile Silver Pencil

Saatchi & Saatchi / Düsseldorf

Mondelēz Europe / Oreo

Cheat Cookies

Physical Product & Mobile Integration

OS23_IN018S

2023 Interactive, Online & Mobile Silver Pencil

Cheil Hong Kong + Cheil PengTai Beijing

Samsung

Quest for Dyslexia

Gaming / Mobile

OS23_IN017S

2023 Interactive, Online & Mobile Silver Pencil

MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo

Movember

Non-Fungible Testicles

NFTs

OS23_IN020S

2023 Interactive, Online & Mobile Silver Pencil

BBH USA

Google

Google Black-owned Friday Every Day

Online & Mobile Video / Interactive Video

OS23_IN013S

2023 Interactive, Online & Mobile Silver Pencil

FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago

SOS Children's Villages

Chatpat

Online & Mobile Video / Online-only Video - Series

OS23_IN015S

2023 Interactive, Online & Mobile Silver Pencil

Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba

Guns Down America

Gun Survivor Reviews

Online & Mobile Video / Online-only Video - Series

OS23_IN016S

2023 Interactive, Online & Mobile Silver Pencil

Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm

Evoko

The Desk Snatch Pre-Rolls

Online & Mobile Video / Pre-Roll

OS23_IN014S

2023 Interactive, Online & Mobile Silver Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN021S

2023 Interactive, Online & Mobile Bronze Pencil

Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery

Uber Eats

Wizarding World Holiday Trunk

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN029B

2023 Interactive, Online & Mobile Bronze Pencil

Havas Germany + Havas New York

Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)

Staybl

Utility

OS23_IN022B

2023 Interactive, Online & Mobile Bronze Pencil

Edelman / New York

Vaseline

See My Skin

Utility

OS23_IN023B

2023 Interactive, Online & Mobile Bronze Pencil

DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo

Burger King

Duet Delivery

Online Advertising / Native Ads

OS23_IN025B

2023 Interactive, Online & Mobile Bronze Pencil

Media.Monks / Los Angeles + Logitech / Los Angeles

Logitech for Creators

The Song Breaker Awards

Metaverse

OS23_IN030B

2023 Interactive, Online & Mobile Bronze Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Online & Mobile Video / Online-only Video - Single

OS23_IN026B

2023 Interactive, Online & Mobile Bronze Pencil

‿ and us / Dubai + BlackBox / Dubai

Anghami

Sole Music

Physical Product & Mobile Integration

OS23_IN028B

2023 Interactive, Online & Mobile Bronze Pencil

Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels

Ukrainian Witness

WikiTruth

Online Community Platform / Use of Existing Platform

OS23_IN024B

2023 Interactive, Online & Mobile Bronze Pencil

Havas Play / Puteaux + La SPA / Paris

La SPA

Adopt a Mod

Gaming / Online

OS23_IN027B

2023 Interactive, Online & Mobile Bronze Pencil

VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom

Dell Technologies & Intel

I Will Always Be Me

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN031B

2023 Interactive, Online & Mobile Merit Award

Goodby Silverstein & Partners

Doritos

Triangle Tracker

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN064M

2023 Interactive, Online & Mobile Merit Award

R/GA US

Nike

Just A/Run

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN065M

2023 Interactive, Online & Mobile Merit Award

Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland

Spark

Beyond Binary Code

Utility

OS23_IN041M

2023 Interactive, Online & Mobile Merit Award

loved GmbH / Hamburg + thjnk AG / Hamburg

Ohhh! foundation

FAQ YOU – An educational (R)evolution

Utility

OS23_IN042M

2023 Interactive, Online & Mobile Merit Award

FCB Brasil / São Paulo + FCB Studio / São Paulo

Raça Magazine

Black Characters

Utility

OS23_IN043M

2023 Interactive, Online & Mobile Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Utility

OS23_IN044M

2023 Interactive, Online & Mobile Merit Award

SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik

Business Iceland

OutHorse Your Email

Utility

OS23_IN045M

2023 Interactive, Online & Mobile Merit Award

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Utility

OS23_IN046M

2023 Interactive, Online & Mobile Merit Award

FCB / Toronto + UM Media / Toronto + I Am Static / Toronto

Bank of Montréal

Rainbow Deposits

Mobile Applications

OS23_IN039M

2023 Interactive, Online & Mobile Merit Award

UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix

Domino's

Mind Ordering

Mobile Applications

OS23_IN040M

2023 Interactive, Online & Mobile Merit Award

Publicis Conseil / Paris + Havas Paris / Puteaux

FNAC

Unrecommended By Algorithm

Customer Experience / CX

OS23_IN049M

2023 Interactive, Online & Mobile Merit Award

VMLY&R Commerce Mexico / Mexico City

AB InBev / Corona

Jersey Pay

Customer Experience / CX

OS23_IN050M

2023 Interactive, Online & Mobile Merit Award

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Customer Experience / CX

OS23_IN051M

2023 Interactive, Online & Mobile Merit Award

HOST/HAVAS / Sydney + Casefile / Sydney

Australian Federal Police

Crime Interrupted

Online Advertising / Native Ads

OS23_IN055M

2023 Interactive, Online & Mobile Merit Award

Goodby Silverstein & Partners

The Dalí Museum

The Dream Tapestry

Digital Installations / Interactive & Immersive

OS23_IN066M

2023 Interactive, Online & Mobile Merit Award

Media.Monks / Amsterdam + Jam3 / Amsterdam

Adidas Originals

Adidas Ozworld

Metaverse

OS23_IN068M

2023 Interactive, Online & Mobile Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt

Entourage

Homeless in the Metaverse

Metaverse

OS23_IN069M

2023 Interactive, Online & Mobile Merit Award

Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany

WWF Germany

Operation #OCEANDETOX

Metaverse

OS23_IN070M

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