The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Mobile
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Cross-Platform / Integrated Branding
Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Use of Technology
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Film / Long Form
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Branded Content
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Branded Content
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Innovation in Health & Wellness
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Experiential / Immersive / Events
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Film / Short Form
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client: SickKids Foundation Category: Public Relations
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council Category: Public Relations
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Digital / Web
SickKids VS - MomStrong
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client: SickKids Foundation Category: Film / Long Form
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Film / Long Form
Imaginary Friends Society - What's an MRI
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Branded Content
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Health & Wellness
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Branding
Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition Category: Digital / Social Media
Crash Test
Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client: Sécurité Routière Category: Digital / Social Media
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai
Client: OMO Category: Digital / Social Media
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client: One Love Foundation Category: Digital / Social Media
Don't Get Sextorted, Send a Naked Mole Rat
Agency: No Fixed Address / Toronto
Client: Canadian Centre for Child Protection Category: Digital / Social Media
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Experiential / Immersive / Events
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Experiential / Immersive / Events
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Experiential / Immersive / Events
Stress Causes Dandruff
Agency: MullenLowe / Singapore
Client: Unilever - Clear Category: Film / Short Form
Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition Category: Public Relations
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Public Relations
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Cross-Platform / Integrated Branding
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour Category: Cross-Platform / Integrated Branding
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York
Client: Cyrcadia Health Category: Product Design / Physical Product
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Digital / Use of Technology
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada Category: Digital / Use of Technology
Melanoma Monsters
Agency: Area 23, An FCB Health Network Company / New York
Client: Mollie's Fund Category: Print & Outdoor / Print - Campaign
Adults Too
Agency: greyhealth group / Sudler & Hennessey / Sydney
Client: Pfizer - Prevenar 13 Category: Print & Outdoor / Print - Campaign
Reverse Poems
Agency: SERVICEPLAN GERMANY / Munich
Client: International Blue Cross Category: Print & Outdoor / Print - Campaign
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client: The Amanda Foundation Category: Digital / Web
Award:
2018 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Annual ID:
OS_HW18020G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Film / Short Form
Annual ID:
OS_HW18010G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Cross-Platform / Integrated Branding
Annual ID:
OS_HW18005G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC
Client:
Ministry of Public Health, Afghanistan
Title:
Immunity Charm
Category:
Product Design / Physical Product
Annual ID:
OS_HW18006G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Annual ID:
OS_HW18021G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18022G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Film / Long Form
Annual ID:
OS_HW18013G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Annual ID:
OS_HW18001G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Branded Content
Annual ID:
OS_HW18002G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18025G
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18004S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Annual ID:
OS_HW18011S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Public Relations
Annual ID:
OS_HW18023S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Ketchum / New York & Chicago + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Public Relations
Annual ID:
OS_HW18024S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Digital / Web
Annual ID:
OS_HW18019S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + The Vanity / Toronto + Pirate / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - MomStrong
Category:
Film / Long Form
Annual ID:
OS_HW18014S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Film / Long Form
Annual ID:
OS_HW18015S
Award:
2018 Health, Wellness & Pharma Silver Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - What's an MRI
Category:
Film / Long Form
Annual ID:
OS_HW18016S
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Film / Short Form
Annual ID:
OS_HW18012B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Annual ID:
OS_HW18007B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Annual ID:
OS_HW18017B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Film / Long Form
Annual ID:
OS_HW18018B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Branded Content
Annual ID:
OS_HW18003B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18026B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Annual ID:
OS_HW18008B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Branding
Annual ID:
OS_HW18009B
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Barton F. Graf / New York
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Digital / Social Media
Annual ID:
OS_HW18058M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client:
Sécurité Routière
Title:
Crash Test
Category:
Digital / Social Media
Annual ID:
OS_HW18059M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
FP7/DXB / Dubai + FP7/MENA / Dubai
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Annual ID:
OS_HW18060M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
MALFOR GOOD / Los Angeles + Tool / Los Angeles
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Annual ID:
OS_HW18061M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
No Fixed Address / Toronto
Client:
Canadian Centre for Child Protection
Title:
Don't Get Sextorted, Send a Naked Mole Rat
Category:
Digital / Social Media
Annual ID:
OS_HW18062M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18031M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18032M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW18033M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever - Clear
Title:
Stress Causes Dandruff
Category:
Film / Short Form
Annual ID:
OS_HW18042M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Barton F. Graf / New York
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Public Relations
Annual ID:
OS_HW18073M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Public Relations
Annual ID:
OS_HW18074M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Public Relations
Annual ID:
OS_HW18075M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Public Relations
Annual ID:
OS_HW18076M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Cross-Platform / Integrated Branding
Annual ID:
OS_HW18034M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Cross-Platform / Integrated Branding
Annual ID:
OS_HW18035M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Annual ID:
OS_HW18036M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Use of Technology
Annual ID:
OS_HW18063M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
FCB/SIX / Toronto
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Digital / Use of Technology
Annual ID:
OS_HW18064M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Mollie's Fund
Title:
Melanoma Monsters
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18065M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
greyhealth group / Sudler & Hennessey / Sydney
Client:
Pfizer - Prevenar 13
Title:
Adults Too
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18066M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
International Blue Cross
Title:
Reverse Poems
Category:
Print & Outdoor / Print - Campaign
Annual ID:
OS_HW18067M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Digital / Web
Annual ID:
OS_HW18056M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Annual ID:
OS_HW18057M
