The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Posters / Series
Points: 3.00
Rediscover Germany
Agency: Ogilvy / Germany Client: German Rail Category: Customer Experience / CX
Points: 3.00
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: Laut gegen Nazis e.V. Category: Craft / Writing
Points: 3.00
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Online-only Video / Pre-Roll - Series
Points: 3.00
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Creative Use of Data
Points: 3.00
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + MOKOH MUSIC / Berlin + IT'S US MEDIA / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Targeted Video / Targeted Online Video
Points: 3.00
FlyNet / Sandy
Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Broadcast / Single
Points: 3.00
FlyNet
Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Broadcast / Series
Points: 3.00
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe Category: Billboards & Transit / Series
Points: 3.00
FlyNet / Bonnie Bam
Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
Points: 3.00
FlyNet / René
Agency: Kolle Rebbe GmbH / Hamburg Client: Lufthansa Category: Craft / Writing - Single
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Campaign
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Green Pencil
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Sustainable Development Goals
Points: 3.00
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin Client: Festival of Animation Berlin Category: Promotional / Posters - Series
Points: 3.00
Valet Guys
Agency: BWGTBLD GmbH / Berlin + antoni / Berlin Client: Mercedes-Benz Category: Direction / Single
Points: 3.00
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Digital / Social Media
Points: 3.00
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf Client: Oekologische Tierzucht Category: Packaging / Specialty
Points: 3.00
Jägermeister "Meisterstücke"
Agency: la red GmbH / Berlin Client: Mast-Jägermeister Deutschland GmbH Category: Digital Design
Points: 3.00
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Cinematography / Single
Points: 3.00
HORNBACH "Biodiversity starts in your garden."
Agency: HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin Client: HORNBACH Category: Cinematography / Single
Points: 3.00
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Out of Home / Series
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin Client: Terre des Femmes Category: Active Engagement / Call to Action
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Cultural Driver
Points: 3.00
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich Client: METER Group, Inc. Category: Integrated Branding Campaign
Points: 3.00
We will hug again
Agency: Anomaly / Berlin + BWGTBLD GmbH / Berlin + Smarts / London Client: Zalando Category: Use of Licensed Music
Points: 2.00
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Use of Licensed Music
Points: 2.00
Because great moments deserve great sound
Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG Client: Sennheiser electronic GmbH & Co. KG Category: Craft / Writing - Series
Points: 2.00
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH Client: WhatsApp Inc. Category: Direction / Single
Points: 2.00
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Points: 1.50
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Sound Mixing
Points: 1.50
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
Points: 1.50
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv Client: WhatsApp Inc. Category: Direction / Series
Points: 1.50
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo Client: Save One Person Category: Livestream
Points: 1.50
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Visual Effects / Single
Points: 1.50
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
Points: 1.00
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Client: DaHouse Audio/ Music Production House Category: Audio
Points: 1.00
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Craft / Use of Technology
Points: 0.75
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 0.75
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 0.75
What We Do Next
Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Points: 0.75
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Laut gegen Nazis e.V.
Title:
Say it loud. Make a difference.
Category:
Craft / Writing
Award:
2021 Print Merit Award
Points:
3.00
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Pre-Roll - Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Targeted Video / Targeted Online Video
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Broadcast / Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Lufthansa
Title:
FlyNet
Category:
Broadcast / Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Lufthansa
Title:
FlyNet / Bonnie Bam
Category:
Craft / Writing - Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Lufthansa
Title:
FlyNet / René
Category:
Craft / Writing - Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mercedes-Benz
Title:
Valet Guys
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Digital / Social Media
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mast-Jägermeister Deutschland GmbH
Title:
Jägermeister "Meisterstücke"
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
HORNBACH
Title:
HORNBACH "Biodiversity starts in your garden."
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Zalando
Title:
We will hug again
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
2.00
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
2.00
Client:
Sennheiser electronic GmbH & Co. KG
Title:
Because great moments deserve great sound
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
2.00
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
2.00
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
1.50
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Merit Award
Points:
1.50
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Craft / Photography
Award:
2021 Out of Home Merit Award
Points:
1.50
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Award:
2021 Moving Image Craft Merit Award
Points:
1.50
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
1.50
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
1.50
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Award:
2021 Radio & Audio Merit Award
Points:
1.00
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
1.00
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Craft / Use of Technology
Award:
2021 Out of Home Merit Award
Points:
0.75
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Branded Entertainment Merit Award
Points:
0.75
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
0.75