The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE
Category: Industrial Design/Product Design / Single or Campaign
Points: 25.0
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc.
Category: Online Films & Video / Music Videos
Points: 25.0
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation
Category: Collateral Design / Posters - Campaign
Points: 25.0
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd.
Category: Package Design / Package Design - Campaign
Points: 25.0
mt ex Hiroshima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd.
Category: Spatial Design / Outdoor Spaces
Points: 15.0
The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Category: Craft / Printing and Paper Craft - Single
Points: 15.0
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd.
Category: Spatial Design / Outdoor Spaces
Points: 15.0
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia
Category: Industrial Design/Product Design / Single or Campaign
Points: 15.0
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation
Category: Television / Specials or one-time screenings
Points: 15.0
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc.
Category: Craft / Animation/Motion Graphics
Points: 10.0
XYLOPHONE
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO
Category: Craft / Sound Design
Points: 10.0
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL
Category: Collateral Design / Posters - Single
Points: 10.0
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel
Category: Social Media / Best Use of Social Media
Points: 10.0
CONNECTING LIFELINES
Agency: DENTSU INC. / Tokyo
Client: Honda Motor Co., Ltd.
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL
Category: Outdoor Design / Transit - Single
Points: 5.0
HINOKI MEMO CUBE & HOME MEMO BLOCK
Agency: MR_DESIGN inc. / Tokyo
Client: MR_DESIGN inc.
Category: Industrial Design/Product Design / Single or Campaign
Points: 5.0
Will the Sun Rise or Set on Japan ?
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Comittee
Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
100 graphics of anatomy chart
Agency: Nippon Design Center, Inc. / Tokyo
Client: GALLERY LETA
Category: Craft / Typography in Design - Single
Points: 5.0
Works of International Graphic Arts Show
Agency: AD&D / Tokyo
Client: IWAI K.K. and BIHAKU WATANABE COMPANY
Category: Craft / Typography in Design - Single
Points: 5.0
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN
Category: Events and Installations
Points: 5.0
Eagle/owl/leopard
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD.
Category: Outdoor Design / Transit - Campaign
Points: 5.0
Unclear series [Nessie] [UFO] [Bigfoot]
Agency: GREY tokyo/G2 JAPAN / Tokyo
Client: WASHIN OPTICAL CO., LTD.
Category: Outdoor Design / Transit - Campaign
Points: 5.0
good morning original calendar "ZOO"
Agency: good morning inc. / Tokyo
Client: good morning inc.
Category: Craft / Printing and Paper Craft - Single
Points: 5.0
TOILET BIKE NEO
Agency: Dentsu.inc / Tokyo
Client: TOTO LTD.
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
XYLOPHONE
Agency: Drill / Shibuya
Client: NTT DOCOMO
Category: Online Films & Video / Short Form - Single
Points: 5.0
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel
Category: Online Films & Video / Short Form - Single
Points: 5.0
UNIQLO NYC NOW
Agency: mount inc. / Shibuya-ku
Client: UNIQLO
Category: Online Films & Video / Video Remixes/Mashups - Single
Points: 5.0
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc.
Category: Craft / Interface Design
Points: 5.0
With 10 years of life
Agency: Dentsu Tokyo / Minato-ku
Client: TOSHIBA CORPORATION
Category: Out Of Home / Billboards - Single
Points: 5.0
YAMAHEI
Agency: Mokutani Design / Kawasaki
Client: YAMAHEI Shoten
Category: Collateral Design / Posters - Campaign
Points: 5.0
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE
Category: Self-Promotion / Single or Campaign
Points: 5.0
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC.
Category: Non-Broadcast / Online
Points: 5.0
Memories for the Future
Agency: HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client: Google
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC.
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Milano Salone 2011
Agency: Daiko Advertising Inc. / Osaka
Client: Panasonic Corporation
Category: Branding / Booklet/Brochure
Points: 5.0
iida
Agency: GROUND / Tokyo
Client: KDDI CORPORATION
Category: Branding / Booklet/Brochure
Points: 5.0
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd.
Category: Corporate Identity / Campaign
Points: 5.0
TOKYO SHAKKEI
Agency: HAKUHODO INC. / Tokyo
Client: HAKUHODO +DESIGN PROJECT
Category: Package Design / Package Design - Single
Points: 5.0
yueni (therefore)
Agency: NIPPON DESIGN CENTER / Tokyo
Client: yueni
Category: Collateral Design / Posters - Single
Points: 5.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Dof Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Posters - Campaign
Points: 5.0
NIPPON
Agency: iyamadesign inc. / Tokyo
Client: Tokachi Poster Award Executive Committee
Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
DESIGN FEVER!
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation
Category: Collateral Design / Posters - Campaign
Points: 5.0
Pattern*Pattern
Agency: Dentsu / Osaka
Client: Heiwa Paper Co.,LTD.
Category: Collateral Design / Posters - Campaign
Points: 5.0
Have a good choice!
Agency: E.Co.,Ltd. / Tokyo
Client: GRILL BURGER CLUB SASA
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Karate Girl
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Architectural hardware company
Agency: cosmos / Tokyo
Client: Koyama Kanamono
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Pictogram series[camera] [headlight] [golf club] [bullet]
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD.
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd.
Category: Spatial Design / Indoor Spaces
Points: 5.0
Client:
UMINO SEAWEED STORE
Title:
DESIGN NORI (SEAWEED)
Category:
Industrial Design/Product Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Yoshida Hideo Memorial Foundation
Title:
The Ultra Asian
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Package Design / Package Design - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex Hiroshima
Category:
Spatial Design / Outdoor Spaces
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Title:
The Ultra Asian
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Outdoor Spaces
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Ribbonesia
Title:
"Ribbonesia" Adornments
Category:
Industrial Design/Product Design / Single or Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Space Shower Network Inc.
Title:
Sperm Visualizer
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Craft / Sound Design
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / Posters - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Intel
Title:
The Museum of Me
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
CONNECTING LIFELINES
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Outdoor Design / Transit - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
MR_DESIGN inc.
Title:
HINOKI MEMO CUBE & HOME MEMO BLOCK
Category:
Industrial Design/Product Design / Single or Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Tokachi Poster Award Executive Comittee
Title:
Will the Sun Rise or Set on Japan ?
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
GALLERY LETA
Title:
100 graphics of anatomy chart
Category:
Craft / Typography in Design - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
IWAI K.K. and BIHAKU WATANABE COMPANY
Title:
Works of International Graphic Arts Show
Category:
Craft / Typography in Design - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
TOYOTA MARKETING JAPAN
Title:
BIG SHARE!
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
WASHIN OPTICAL CO., LTD.
Title:
Eagle/owl/leopard
Category:
Outdoor Design / Transit - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
WASHIN OPTICAL CO., LTD.
Title:
Unclear series [Nessie] [UFO] [Bigfoot]
Category:
Outdoor Design / Transit - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
good morning inc.
Title:
good morning original calendar "ZOO"
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
TOTO LTD.
Title:
TOILET BIKE NEO
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Intel
Title:
The Museum of Me
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
UNIQLO
Title:
UNIQLO NYC NOW
Category:
Online Films & Video / Video Remixes/Mashups - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
TOSHIBA CORPORATION
Title:
With 10 years of life
Category:
Out Of Home / Billboards - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
YAMAHEI Shoten
Title:
YAMAHEI
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
UMINO SEAWEED STORE
Title:
DESIGN NORI (SEAWEED)
Category:
Self-Promotion / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Memories for the Future
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Toshiba Corporation
Title:
With 10 years of life
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Milano Salone 2011
Category:
Branding / Booklet/Brochure
Award:
2012 Design Merit Award
Points:
5.0
Client:
KDDI CORPORATION
Title:
iida
Category:
Branding / Booklet/Brochure
Award:
2012 Design Merit Award
Points:
5.0
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Corporate Identity / Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
HAKUHODO +DESIGN PROJECT
Title:
TOKYO SHAKKEI
Category:
Package Design / Package Design - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
yueni
Title:
yueni (therefore)
Category:
Collateral Design / Posters - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Tokachi Poster Award Executive Committee
Title:
NIPPON
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation
Title:
DESIGN FEVER!
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Heiwa Paper Co.,LTD.
Title:
Pattern*Pattern
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
GRILL BURGER CLUB SASA
Title:
Have a good choice!
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Girl
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Koyama Kanamono
Title:
Architectural hardware company
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
WASHIN OPTICAL CO., LTD.
Title:
Pictogram series[camera] [headlight] [golf club] [bullet]
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Award:
2012 Design Merit Award
Points:
5.0
