The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Will McGinness
Client
Title
Category
Award
Points
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 50.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
Saturn Sky Dome
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Digital Media / Business to Consumer
Points: 25.0
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles Client: Audi of America Category: Craft - Writing / Writing - Single
Points: 25.0
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Points: 25.0
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
car, paddleball, snowman, train
Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Banners / Banner - Campaign
Points: 25.0
Brittlelactica: Planet in Need
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Points: 15.0
GiftFinder Microsite
Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
Points: 15.0
Summit on the Summit Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
Storm The Court
Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Craft - Direction / Single
Points: 15.0
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles Client: Audi of America Category: Innovation in Branded Entertainment
Points: 15.0
Saturn: Green Line NextFest
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Interactive Digital Media
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
Points: 15.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Television / Long Form - Single
Points: 15.0
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Viral and Email / Promotional Advertising
Points: 10.0
HP Cord Music Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
Points: 10.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles Client: Audi of America Category: Craft - Editing / Editing - Single
Points: 10.0
Send an Elf
Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner / Business to Consumer - Single
Points: 10.0
Saturn Relay Minisite
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner
Points: 10.0
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Points: 10.0
HDDVD Banners
Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 10.0
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Points: 10.0
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Web Sites / Promotional Advertising
Points: 10.0
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Points: 10.0
Storm The Court
Agency: Venables Bell & Partners / San Francisco Client: Reebok Category: Television & VOD / Long Form - Single
Points: 10.0
HP Vivera Push Color Banner (Blue)
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
Points: 5.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Saturn Sky Sounds Banner
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Captain Khan
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco Client: Hillary Rodham Clinton Category: Craft - Writing / Writing - Single
Points: 5.0
Hyundai Think About It Teaser Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Corporate Image
Points: 5.0
Explore Your World
Agency: Venables Bell & Partners / San Francisco Client: Google Category: Online Films & Video / Short Form - Single
Points: 5.0
City Gym
Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles Client: Google My Business Category: CSR - Branded Online / Branded Online
Points: 5.0
Summit on the Summit Integrated Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco Client: Hillary Rodham Clinton Category: Under 100K Budget
Points: 5.0
HP Vivera Hummingbird Banner
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Single
Points: 5.0
Martin Van Buren
Agency: Venables Bell & Partners / San Francisco Client: Google Category: Consumer Television / :30/:25 - Single
Points: 5.0
Discover Elf Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 5.0
CowAbduction
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Points: 5.0
Powerboost Banners
Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 5.0
Hyundai Genesis
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Product-Specific Subsites
Points: 5.0
Comcast Triple Slanguage
Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Microsites / Product-Specific Subsites
Points: 5.0
Look Inside: Jack Andraka
Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Non-Broadcast / Online
Points: 5.0
Commander
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Points: 5.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Saturn
Title:
Saturn Sky Dome
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Audi of America
Title:
Daughter
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Brittlelactica: Planet in Need
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
HP
Title:
Summit on the Summit Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Reebok
Title:
Storm The Court
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi and Airbnb Live to Drive
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Saturn
Title:
Saturn: Green Line NextFest
Category:
Other Interactive Digital Media
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Duel
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Comcast
Title:
Comcastic.com
Category:
Viral and Email / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard Inc.
Title:
HP Cord Music Campaign
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Audi of America
Title:
Duel
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Discover Card
Title:
Send an Elf
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Saturn
Title:
Saturn Relay Minisite
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Intel
Title:
All Work All Play
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HD DVD
Title:
HDDVD Banners
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Reebok
Title:
Storm The Court
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard Inc.
Title:
HP Vivera Push Color Banner (Blue)
Category:
Banners / Banner - Single
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Saturn
Title:
Saturn Sky Sounds Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
Hillary Rodham Clinton
Title:
Captain Khan
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Hyundai
Title:
Hyundai Think About It Teaser Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Explore Your World
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Google My Business
Title:
City Gym
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
HP
Title:
Summit on the Summit Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Hewlett-Packard Inc.
Title:
HP Vivera Hummingbird Banner
Category:
Banners / Banner - Single
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Martin Van Buren
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Discover Card
Title:
Discover Elf Banner Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
California Fluid Milk Processors Advisory Board
Title:
CowAbduction
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Comcast
Title:
Powerboost Banners
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Hyundai
Title:
Hyundai Genesis
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Comcast
Title:
Comcast Triple Slanguage
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Intel
Title:
Look Inside: Jack Andraka
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Audi of America
Title:
Commander
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
