The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 75.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online Films & Video / Short Form - Single
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
Girls of Paradise
Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy Client: Mouvement du Nid Category: Innovation in Radio
Points: 25.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations
Points: 25.0
Brutal Cut
Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Direct
Points: 25.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations
Points: 15.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Branding / Brand Installations
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO inc. TYO drive / Tokyo + WOW inc. / Tokyo Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Points: 15.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Responsive Environments
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
Points: 15.0
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Points: 15.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
Points: 15.0
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Points: 15.0
Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica Client: Girls Who Code Category: Craft - Writing / Writing - Single
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Digital / Social Media & Viral Marketing
Points: 15.0
THE DANCING LETTERS
Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
Points: 10.0
It's Not Surprising
Agency: The Martin Agency / Richmond + Radical Media / New York Client: GEICO Category: Television / Short Form - Campaign
Points: 10.0
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 10.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: U.S. Army Category: Web / User Experience
Points: 10.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
Points: 10.0
Buy Back the Block
Agency: Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles Client: Checkers & Rally's Category: Cultural Driver
Points: 10.0
THE DANCING LETTERS
Agency: McCann World Group India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
The Flag Refill
Agency: McCann / Bogota Client: Country Brand Colombia Category: Packaging / Specialty
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Digital / Interface Design
Points: 5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Gold Pencil
Points:
75.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Branding / Brand Installations
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Storytelling
Award:
2017 Responsive Environments Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Cross-Platform / Experiential
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Innovation in Radio
Award:
2017 Radio Gold Pencil
Points:
25.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Media Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Action Aid UK
Title:
Brutal Cut
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Innovation in Public Relations
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Editorial / Book Layout Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
It's Not Surprising
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Reputation Management
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Checkers & Rally's
Title:
Buy Back the Block
Category:
Cultural Driver
Award:
2017 Cultural Driver Bronze Pencil
Points:
10.0
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Country Brand Colombia
Title:
The Flag Refill
Category:
Packaging / Specialty
Award:
2017 Design Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Digital / Interface Design
Award:
2017 Design Merit Award
Points:
5.0
