The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 45.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Sustainable Development Goals
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Green Pencil
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Online Advertising / Native Ads
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Promotional Items
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Creative Use of Data
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Experiential & Immersive
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Creative Use of Data
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co
Category: Single Region or Market / Consumer / Brand
Points: 45.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Public Relations
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Out of Home
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Product Packaging
Points: 22.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Data Visualization / Static
Points: 22.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: P.O.P. & In-Store / Series
Points: 22.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Design for Good
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 21.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 21.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Public Relations
Points: 21.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Direct Marketing
Points: 21.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Brand Partnerships
Points: 21.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / Use of Media in Out of Home
Points: 21.00
Boonthavorn Live Our Way
Agency: VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client: Boonthavorn
Category: Use of Drama
Points: 21.00
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic
Category: Promotional Items
Points: 10.50
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola
Category: Original Music / Song
Points: 10.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Out of Home / P.O.P. & In-Store
Points: 10.50
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Commerce
Points: 9.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Technology
Points: 9.00
Anti-Lag Squad
Agency: VML Argentina
Client: Movistar
Category: Use of Gaming as a Tool
Points: 9.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Direct Marketing
Points: 9.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Products for Good
Points: 9.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 9.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 9.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Commerce
Points: 9.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Physical Items
Points: 9.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 9.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Execution in Direct Marketing
Points: 9.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Out of Home
Points: 7.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Green Pencil
Award:
2024 Green Pencil Green Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Promotional Items
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Creative Use of Data
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Honest Eggs Co
Title:
FitChix
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Out of Home
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Award:
2024 Direct Marketing Gold Pencil
Points:
22.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Gold Pencil
Points:
22.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
22.50
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Boonthavorn
Title:
Boonthavorn Live Our Way
Category:
Use of Drama
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Award:
2024 Pharma Silver Pencil
Points:
10.50
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Silver Pencil
Points:
10.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Award:
2024 Direct Marketing Silver Pencil
Points:
10.50
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Use of Gaming as a Tool
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Brand Placement
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Award:
2024 Pharma Bronze Pencil
Points:
9.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Creative Use of Data
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Betis Football Club
Title:
Betis Test
Category:
Physical Items
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Execution in Direct Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Out of Home
Award:
2024 Pharma Silver Pencil
Points:
7.00
