Creative Showcase
The Hovering Art Director / Adobe
Submitted By Alexis Jabbour
Description
We showcased Adobe Stock using the infamous 'Hovering Art Director' stereotype in various film and animation content; which led to contests, webinars, a real ginger beer, epic imagery, an action figure, and partnerships.
Objective
Adobe wanted to raise awareness online for the launch of their new program - Adobe Stock - an integrated program within Adobe Creative Cloud where you can search and license high-quality assets without ever leaving your Adobe programs.
Technical Challenge
We wanted to create an entertaining product demonstration in an infamously relatable scenario for creative professionals in the art, design, and advertising industry.
The Hovering Art Director
http://www.adobe.com/creati...
Client
Adobe
Agency
ACHTUNG! McGarrybowen Amsterdam
www.achtung.nl
Media
Integrated Branding
Market
Technology
Credits
Creative Director
Daniel Sytsma
Art Director
Alexis Jabbour
Jasper Janssen
Writer
Bert Marissen
Niklas Kristensen
Designer
Michael James Philips
Agency Producer
Suzanne Whittaker
Views
2507
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