The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Transparent Man
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Homeless organisation fifyfifty Category: Public Service/Political Print / Outdoor and Posters - Single
Barbell
Agency: GREY Canada / Toronto
Client: Special Olympics Canada Category: Public Service/Political Print / Outdoor and Posters - Single
High Jump
Agency: GREY Canada / Toronto
Client: Special Olympics Canada Category: Public Service/Political Print / Outdoor and Posters - Single
Lights Off
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Public Service/Political Print / Outdoor and Posters - Single
N.O. Warning Poster
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Single
We Sell Guns
Agency: Modernista! / Boston
Client: Stop Handgun Violence Category: Public Service/Political Print / Outdoor and Posters - Single
Air Conditioner
Agency: Prolam Y&R / Santiago
Client: Columbia Category: Public Service/Political Print / Outdoor and Posters - Single
Make Change
Agency: PUMPED, Inc. / Miami
Client: Pumped for Change Category: Public Service/Political Print / Outdoor and Posters - Single
Stop
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Outdoor and Posters - Single
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Campaign
Comic-strips
Agency: JWT Italia / Milano
Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Human Stock
Agency: Mau! / Chicago
Client: Amazon Watch Category: Public Service/Political Print / Outdoor and Posters - Campaign
N.O. Project Poster Campaign
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Campaign
True Evidence of War
Agency: Ogilvy Stockholm / Stockholm
Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign
Ball Point/Felt Tip/Fountain Pen
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political Print / Outdoor and Posters - Campaign
Twister Campaign
Agency: BBDO / New York
Client: The Economist Category: Environmental Design / Campaign
THE HOUSE IF IMAGINATION
Agency: HEIMAT / Berlin
Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign
MOTTAINAI GARBAGE BAG
Agency: MAQ inc.Tokyo / TOKYO
Client: GARBAGE BAG ART WORK Category: Environmental Design / Campaign
Inujima Art Project Signage Design
Agency: Nippon Design Center / Tokyo
Client: Naoshima Fukutake Art Museum Foundation Category: Environmental Design / Campaign
Rubik's Cube
Agency: DDB / Auckland
Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mosquitos
Agency: Leo Burnett Warsaw / Warsaw
Client: Insektum-2 Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
A World Like No Other
Agency: MRM Worldwide / New York
Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008
Agency: Big Spaceship / Brooklyn
Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client: Coca-Cola Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite
Agency: Ologie / Columbus
Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin
Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS
Agency: Fallon London / London
Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community
Agency: Clemenger BBDO Melbourne / Melbourne
Client: NAB Category: Microsites / Corporate Image
National Grid Floe
Agency: Firstborn / NY
Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem
Agency: R/GA / New York
Client: Nike Category: Microsites / Corporate Image
Questioning Man
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look
Agency: Saatchi and Saatchi / New York
Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028
Agency: argonauten G2 GmbH / Berlin
Client: Volkswagen AG Category: Microsites / Corporate Image
Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group
Agency: ZAAZ / Seattle
Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project
Agency: Ground Zero / Los Angeles
Client: Sound Advice Category: Web Sites / E-Commerce
Splash
Agency: Leo Burnett India / Mumbai
Client: Lokart Paint Thinner Category: Product Design / Campaign
Get undressd
Agency: Jung von Matt, Zurich / Zürich
Client: Prostate Cancer Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Windows
Agency: JWT Caracas / Caracas
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Check Your Neck
Agency: Lowe New York / New York
Client: Light of Life Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Fashion Victims
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited - Sanctuary Asia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Homeless organisation fifyfifty
Title:
Transparent Man
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09280A
Award:
2009 Advertising Merit Award
Agency:
GREY Canada / Toronto
Client:
Special Olympics Canada
Title:
Barbell
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09281A
Award:
2009 Advertising Merit Award
Agency:
GREY Canada / Toronto
Client:
Special Olympics Canada
Title:
High Jump
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09282A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Lights Off
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09284A
Award:
2009 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
TheNewOrleansProject.org
Title:
N.O. Warning Poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09285A
Award:
2009 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Stop Handgun Violence
Title:
We Sell Guns
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09286A
Award:
2009 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Columbia
Title:
Air Conditioner
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09287A
Award:
2009 Advertising Merit Award
Agency:
PUMPED, Inc. / Miami
Client:
Pumped for Change
Title:
Make Change
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09288A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Guinness Anchor Berhad
Title:
Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09289A
Award:
2009 Advertising Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Arcon - Aids Research & Control Center
Title:
HIV ART
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09290A
Award:
2009 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Muf - Comics National Museum
Title:
Comic-strips
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09291A
Award:
2009 Advertising Merit Award
Agency:
Mau! / Chicago
Client:
Amazon Watch
Title:
Human Stock
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09292A
Award:
2009 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
TheNewOrleansProject.org
Title:
N.O. Project Poster Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09293A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Stockholm / Stockholm
Client:
United Nations Sweden
Title:
True Evidence of War
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09294A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
Ball Point/Felt Tip/Fountain Pen
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09295A
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Twister Campaign
Category:
Environmental Design / Campaign
Annual ID:
09198D
Award:
2009 Design Merit Award
Agency:
EIGHT / Tokyo
Client:
KINRANKAI
Title:
KINRAN
Category:
Environmental Design / Campaign
Annual ID:
09199D
Award:
2009 Design Merit Award
Agency:
HEIMAT / Berlin
Client:
Hornbach DIY /Home Improvement
Title:
THE HOUSE IF IMAGINATION
Category:
Environmental Design / Campaign
Annual ID:
09200D
Award:
2009 Design Merit Award
Agency:
MAQ inc.Tokyo / TOKYO
Client:
GARBAGE BAG ART WORK
Title:
MOTTAINAI GARBAGE BAG
Category:
Environmental Design / Campaign
Annual ID:
09201D
Award:
2009 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Naoshima Fukutake Art Museum Foundation
Title:
Inujima Art Project Signage Design
Category:
Environmental Design / Campaign
Annual ID:
09202D
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Elephanta
Title:
Rubik's Cube
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09162A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Warsaw / Warsaw
Client:
Insektum-2
Title:
Mosquitos
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09163A
Award:
2009 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
United States Army
Title:
A World Like No Other
Category:
Microsites / Corporate Image
Annual ID:
09119N
Award:
2009 Interactive Merit Award
Agency:
Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client:
adidas AG
Title:
adidas Y-3 Lightbox
Category:
Microsites / Corporate Image
Annual ID:
09120N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
Adobe MAX Branding 2008
Category:
Microsites / Corporate Image
Annual ID:
09121N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Malaysia / Kuala Lumpur
Client:
Canon Marketing Malaysia Sdn Bhd
Title:
Canon Goes Green
Category:
Microsites / Corporate Image
Annual ID:
09122N
Award:
2009 Interactive Merit Award
Agency:
Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client:
Coca-Cola
Title:
Coca-Cola Xmas 2008 - Christmas Lights
Category:
Microsites / Corporate Image
Annual ID:
09123N
Award:
2009 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
Crazy Run
Category:
Microsites / Corporate Image
Annual ID:
09124N
Award:
2009 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO Inc/Hakuhodo DY media partners
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Category:
Microsites / Corporate Image
Annual ID:
09125N
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Itau
Title:
I can bank it
Category:
Microsites / Corporate Image
Annual ID:
09126N
Award:
2009 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
Microsites / Corporate Image
Annual ID:
09127N
Award:
2009 Interactive Merit Award
Agency:
Ologie / Columbus
Client:
Columbus College of Art and Design
Title:
Joseph Canzani Microsite
Category:
Microsites / Corporate Image
Annual ID:
09128N
Award:
2009 Interactive Merit Award
Agency:
KREATIVEKONZEPTION*001 Berlin / Berlin
Client:
BMW AG / MINI
Title:
MINI Space
Category:
Microsites / Corporate Image
Annual ID:
09129N
Award:
2009 Interactive Merit Award
Agency:
Fallon London / London
Client:
Kerry Foods - Cheestrings
Title:
MR STRINGS
Category:
Microsites / Corporate Image
Annual ID:
09130N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
NAB
Title:
NAB Community
Category:
Microsites / Corporate Image
Annual ID:
09131N
Award:
2009 Interactive Merit Award
Agency:
Firstborn / NY
Client:
National Grid
Title:
National Grid Floe
Category:
Microsites / Corporate Image
Annual ID:
09132N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
"This Is Our Game" Anthem
Category:
Microsites / Corporate Image
Annual ID:
09133N
Award:
2009 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
Audi Japan KK
Title:
Questioning Man
Category:
Microsites / Corporate Image
Annual ID:
09134N
Award:
2009 Interactive Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
JCPenney
Title:
Rock Your Look
Category:
Microsites / Corporate Image
Annual ID:
09135N
Award:
2009 Interactive Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
Volkswagen AG
Title:
Volkswagen 2028
Category:
Microsites / Corporate Image
Annual ID:
09136N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Born to be cheap
Category:
Web Sites / E-Commerce
Annual ID:
09171N
Award:
2009 Interactive Merit Award
Agency:
ZAAZ / Seattle
Client:
Morgans Hotel Group
Title:
Morgans Hotel Group
Category:
Web Sites / E-Commerce
Annual ID:
09172N
Award:
2009 Interactive Merit Award
Agency:
Ground Zero / Los Angeles
Client:
Sound Advice
Title:
Sound Advice Project
Category:
Web Sites / E-Commerce
Annual ID:
09173N
Award:
2009 Interactive Merit Award
Agency:
Poke New York / New York
Client:
Teroforma
Title:
Teroforma
Category:
Web Sites / E-Commerce
Annual ID:
09174N
Award:
2009 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Lokart Paint Thinner
Title:
Splash
Category:
Product Design / Campaign
Annual ID:
09129D
Award:
2009 Design Merit Award
Agency:
Rod Kommunikation AG / Zuerich
Client:
Denner
Title:
Primess
Category:
Product Design / Campaign
Annual ID:
09131D
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Prostate Cancer Foundation
Title:
Get undressd
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09264A
Award:
2009 Advertising Merit Award
Agency:
JWT Caracas / Caracas
Client:
Amnesty International
Title:
Windows
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09265A
Award:
2009 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Light of Life
Title:
Check Your Neck
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09266A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited - Sanctuary Asia
Title:
Fashion Victims
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09267A