The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Transparent Man
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Homeless organisation fifyfifty Category: Public Service/Political Print / Outdoor and Posters - Single
Barbell
Agency: GREY Canada / Toronto
Client: Special Olympics Canada Category: Public Service/Political Print / Outdoor and Posters - Single
High Jump
Agency: GREY Canada / Toronto
Client: Special Olympics Canada Category: Public Service/Political Print / Outdoor and Posters - Single
Lights Off
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Public Service/Political Print / Outdoor and Posters - Single
N.O. Warning Poster
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Single
We Sell Guns
Agency: Modernista! / Boston
Client: Stop Handgun Violence Category: Public Service/Political Print / Outdoor and Posters - Single
Air Conditioner
Agency: Prolam Y&R / Santiago
Client: Columbia Category: Public Service/Political Print / Outdoor and Posters - Single
Make Change
Agency: PUMPED, Inc. / Miami
Client: Pumped for Change Category: Public Service/Political Print / Outdoor and Posters - Single
Stop
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Outdoor and Posters - Single
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Campaign
Comic-strips
Agency: JWT Italia / Milano
Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Human Stock
Agency: Mau! / Chicago
Client: Amazon Watch Category: Public Service/Political Print / Outdoor and Posters - Campaign
N.O. Project Poster Campaign
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Campaign
True Evidence of War
Agency: Ogilvy Stockholm / Stockholm
Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign
Ball Point/Felt Tip/Fountain Pen
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political Print / Outdoor and Posters - Campaign
Twister Campaign
Agency: BBDO / New York
Client: The Economist Category: Environmental Design / Campaign
THE HOUSE IF IMAGINATION
Agency: HEIMAT / Berlin
Client: Hornbach DIY /Home Improvement Category: Environmental Design / Campaign
MOTTAINAI GARBAGE BAG
Agency: MAQ inc.Tokyo / TOKYO
Client: GARBAGE BAG ART WORK Category: Environmental Design / Campaign
Inujima Art Project Signage Design
Agency: Nippon Design Center / Tokyo
Client: Naoshima Fukutake Art Museum Foundation Category: Environmental Design / Campaign
Rubik's Cube
Agency: DDB / Auckland
Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mosquitos
Agency: Leo Burnett Warsaw / Warsaw
Client: Insektum-2 Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
A World Like No Other
Agency: MRM Worldwide / New York
Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008
Agency: Big Spaceship / Brooklyn
Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client: Coca-Cola Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite
Agency: Ologie / Columbus
Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin
Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS
Agency: Fallon London / London
Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community
Agency: Clemenger BBDO Melbourne / Melbourne
Client: NAB Category: Microsites / Corporate Image
National Grid Floe
Agency: Firstborn / NY
Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem
Agency: R/GA / New York
Client: Nike Category: Microsites / Corporate Image
Questioning Man
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look
Agency: Saatchi and Saatchi / New York
Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028
Agency: argonauten G2 GmbH / Berlin
Client: Volkswagen AG Category: Microsites / Corporate Image
Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group
Agency: ZAAZ / Seattle
Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project
Agency: Ground Zero / Los Angeles
Client: Sound Advice Category: Web Sites / E-Commerce
Splash
Agency: Leo Burnett India / Mumbai
Client: Lokart Paint Thinner Category: Product Design / Campaign
Get undressd
Agency: Jung von Matt, Zurich / Zürich
Client: Prostate Cancer Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Windows
Agency: JWT Caracas / Caracas
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Check Your Neck
Agency: Lowe New York / New York
Client: Light of Life Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Fashion Victims
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited - Sanctuary Asia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
