The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
"Women's Rights" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop/Traffic Light/Roadworks/Cliff
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Cu Chi Tunnels Museum
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Lua Viet Tours Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Dictators Cake Fight
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Patrick, Maria, Roy
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Engineering Viewbook
Agency: 160over90 / Philadelphia
Client: University of Dayton Category: Branding / Booklet/Brochure
Keeping Things We Like from Going Away
Agency: BarfootWorldwide / Dallas
Client: Sappi Paper, Clampitt Paper Category: Branding / Booklet/Brochure
Crevasse
Agency: BBDO Chile / Santiago
Client: Water of Patagonia Category: Branding / Booklet/Brochure
Trace and Learn
Agency: Cheil worldwide / New Delhi
Client: Noah's Ark Creative Academy Category: Branding / Booklet/Brochure
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Quirin Bank AG Category: Branding / Booklet/Brochure
Nike Sportswear Icon Book
Agency: Opolis Design / Tigard
Client: Nike Category: Branding / Booklet/Brochure
Design Indaba 11 programmes
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Design Indaba Plastic Brochure
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Stone Center Vessel
Agency: WORK Labs / Richmond
Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
Palin As President
Agency: Goodby Silverstein & Partners / San Francisco
Client: self-produced Category: Non-Broadcast / Single
Nike Game Changers "Rush Hour 4"
Agency: McKinney / durham
Client: Nike Inc. Category: Non-Broadcast / Single
Letters
Agency: Ogilvy & Mather / Toronto
Client: Post Cereals - Diamond Shreddies Category: Non-Broadcast / Single
Spirig- Show Me Your Dark Side Mother Nature
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Women Category: Non-Broadcast / Single
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White
Agency: David&Goliath / El Segundo
Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego
Agency: DDB / Auckland
Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography"
Agency: Draftfcb Johannesburg / Johannesburg
Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican
Agency: JWT Shanghai / Shanghai
Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex
Agency: Leo Burnett / Bangkok
Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays
Agency: Leo Burnett / Sydney
Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances
Agency: Ogilvy Johannesburg / Johannesburg
Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
Help Child Soldiers
Agency: john st. / Toronto
Client: War Child Canada Category: Public Service/Political Television / Single
Kindness
Agency: Leo Burnett Ltd / Hong Kong
Client: Christina Noble Children's Fund Category: Public Service/Political Television / Single
'Printer'
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Public Service/Political Television / Single
Binge Male
Agency: VCCP / London
Client: Home Office Category: Public Service/Political Television / Single
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys
Agency: Cossette / Toronto
Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate
Agency: DeVito/Verdi / New York
Client: Village Inn Category: Consumer Television / :20 and Under - Single
Valet Parking stub
Agency: Cheil worldwide / New Delhi
Client: Easy Ride Valet Parking Services Category: Corporate Identity / Corporate Identity - Single
Camouflage
Agency: Cheil worldwide / New Delhi
Client: Camouflage Store Category: Corporate Identity / Corporate Identity - Single
Spanner
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Binal Makhija Car Repair Category: Corporate Identity / Corporate Identity - Single
