The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
"Women's Rights" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop/Traffic Light/Roadworks/Cliff
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Cu Chi Tunnels Museum
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Lua Viet Tours Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Dictators Cake Fight
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Patrick, Maria, Roy
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Engineering Viewbook
Agency: 160over90 / Philadelphia
Client: University of Dayton Category: Branding / Booklet/Brochure
Keeping Things We Like from Going Away
Agency: BarfootWorldwide / Dallas
Client: Sappi Paper, Clampitt Paper Category: Branding / Booklet/Brochure
Crevasse
Agency: BBDO Chile / Santiago
Client: Water of Patagonia Category: Branding / Booklet/Brochure
Trace and Learn
Agency: Cheil worldwide / New Delhi
Client: Noah's Ark Creative Academy Category: Branding / Booklet/Brochure
Hide and Seek Booklet
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Quirin Bank AG Category: Branding / Booklet/Brochure
Nike Sportswear Icon Book
Agency: Opolis Design / Tigard
Client: Nike Category: Branding / Booklet/Brochure
Design Indaba 11 programmes
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Design Indaba Plastic Brochure
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Stone Center Vessel
Agency: WORK Labs / Richmond
Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
Palin As President
Agency: Goodby Silverstein & Partners / San Francisco
Client: self-produced Category: Non-Broadcast / Single
Nike Game Changers "Rush Hour 4"
Agency: McKinney / durham
Client: Nike Inc. Category: Non-Broadcast / Single
Letters
Agency: Ogilvy & Mather / Toronto
Client: Post Cereals - Diamond Shreddies Category: Non-Broadcast / Single
Spirig- Show Me Your Dark Side Mother Nature
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Women Category: Non-Broadcast / Single
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White
Agency: David&Goliath / El Segundo
Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego
Agency: DDB / Auckland
Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography"
Agency: Draftfcb Johannesburg / Johannesburg
Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican
Agency: JWT Shanghai / Shanghai
Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex
Agency: Leo Burnett / Bangkok
Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays
Agency: Leo Burnett / Sydney
Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances
Agency: Ogilvy Johannesburg / Johannesburg
Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
Help Child Soldiers
Agency: john st. / Toronto
Client: War Child Canada Category: Public Service/Political Television / Single
Kindness
Agency: Leo Burnett Ltd / Hong Kong
Client: Christina Noble Children's Fund Category: Public Service/Political Television / Single
'Printer'
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Public Service/Political Television / Single
Binge Male
Agency: VCCP / London
Client: Home Office Category: Public Service/Political Television / Single
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys
Agency: Cossette / Toronto
Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate
Agency: DeVito/Verdi / New York
Client: Village Inn Category: Consumer Television / :20 and Under - Single
Valet Parking stub
Agency: Cheil worldwide / New Delhi
Client: Easy Ride Valet Parking Services Category: Corporate Identity / Corporate Identity - Single
Camouflage
Agency: Cheil worldwide / New Delhi
Client: Camouflage Store Category: Corporate Identity / Corporate Identity - Single
Spanner
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Binal Makhija Car Repair Category: Corporate Identity / Corporate Identity - Single
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Action Group for World Solidarity
Title:
"Women's Rights" Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09268A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Guinness Anchor Berhad
Title:
Stop/Traffic Light/Roadworks/Cliff
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09269A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Lua Viet Tours
Title:
Cu Chi Tunnels Museum
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09270A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte
Title:
Dictators Cake Fight
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09271A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick, Maria, Roy
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09272A
Award:
2009 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
University of Dayton
Title:
Engineering Viewbook
Category:
Branding / Booklet/Brochure
Annual ID:
09066D
Award:
2009 Design Merit Award
Agency:
BarfootWorldwide / Dallas
Client:
Sappi Paper, Clampitt Paper
Title:
Keeping Things We Like from Going Away
Category:
Branding / Booklet/Brochure
Annual ID:
09067D
Award:
2009 Design Merit Award
Agency:
BBDO Chile / Santiago
Client:
Water of Patagonia
Title:
Crevasse
Category:
Branding / Booklet/Brochure
Annual ID:
09068D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Noah's Ark Creative Academy
Title:
Trace and Learn
Category:
Branding / Booklet/Brochure
Annual ID:
09069D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Quirin Bank AG
Title:
Hide and Seek Booklet
Category:
Branding / Booklet/Brochure
Annual ID:
09070D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Nike Sportswear Icon Book
Category:
Branding / Booklet/Brochure
Annual ID:
09071D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
212 Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09072D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba 11 programmes
Category:
Branding / Booklet/Brochure
Annual ID:
09073D
Award:
2009 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Design Indaba Plastic Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
09074D
Award:
2009 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
Charles Luck Stone Center
Title:
Charles Luck Stone Center Vessel
Category:
Branding / Booklet/Brochure
Annual ID:
09075D
Award:
2009 Advertising Merit Award
Agency:
BMB / London
Client:
WALLS
Title:
BEST BITS: BUSHISMS
Category:
Non-Broadcast / Single
Annual ID:
09413T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
self-produced
Title:
Palin As President
Category:
Non-Broadcast / Single
Annual ID:
09414T
Award:
2009 Advertising Merit Award
Agency:
john st. / Toronto
Client:
War Child Canada
Title:
Anthem
Category:
Non-Broadcast / Single
Annual ID:
09415T
Award:
2009 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Inc.
Title:
Nike Game Changers "Rush Hour 4"
Category:
Non-Broadcast / Single
Annual ID:
09416T
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Post Cereals - Diamond Shreddies
Title:
Letters
Category:
Non-Broadcast / Single
Annual ID:
09417T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Women
Title:
Spirig- Show Me Your Dark Side Mother Nature
Category:
Non-Broadcast / Single
Annual ID:
09418T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
EA
Title:
FIFA 3 Street
Category:
Non-Broadcast / Single
Annual ID:
09419T
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09211A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09212A
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Motorclothes
Title:
Motorclothes Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09213A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Mammoth Mountain
Title:
White
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09214A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The Warehouse
Title:
Lego
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09215A
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Johannesburg / Johannesburg
Client:
Netflorist
Title:
Floral Biography"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09216A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
A Friend You Can Eat
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09217A
Award:
2009 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Cemal Cemil Bubble Gum Store
Title:
City / Alpines / Pelican
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09218A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Jump Distributors (Thailand) Co., Ltd.
Title:
Reflex
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09219A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
McDonald's Australia
Title:
Nature Trays
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09220A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09221A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Nike Women's Apparel
Title:
Distances
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09222A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Alley/Toilet/Park
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09223A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09224A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
ESPN Couches
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09225A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
E.U.T Marketing
Title:
Wonderbra 3D
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09226A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Inlinguage School of Language
Title:
Rapid English Program
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09227A
Award:
2009 Advertising Merit Award
Agency:
john st. / Toronto
Client:
War Child Canada
Title:
Help Child Soldiers
Category:
Public Service/Political Television / Single
Annual ID:
09305T
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Ltd / Hong Kong
Client:
Christina Noble Children's Fund
Title:
Kindness
Category:
Public Service/Political Television / Single
Annual ID:
09306T
Award:
2009 Advertising Merit Award
Agency:
LOWE / Dubai
Client:
MTV
Title:
Chewing Gum
Category:
Public Service/Political Television / Single
Annual ID:
09307T
Award:
2009 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
'Printer'
Category:
Public Service/Political Television / Single
Annual ID:
09308T
Award:
2009 Advertising Merit Award
Agency:
VCCP / London
Client:
Home Office
Title:
Binge Male
Category:
Public Service/Political Television / Single
Annual ID:
09309T
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09388T
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
General Mills - Pizza Pops
Title:
Monkeys
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09389T
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Village Inn
Title:
Plate
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09390T
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Easy Ride Valet Parking Services
Title:
Valet Parking stub
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09087D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Camouflage Store
Title:
Camouflage
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09088D
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Binal Makhija Car Repair
Title:
Spanner
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09089D