The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Used Cards
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Car Mall Category: Corporate Identity / Corporate Identity - Single
Coco de Mer Stationary
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Corporate Identity / Corporate Identity - Single
Turntable
Agency: McCann Erickson Mumbai / Mumbai
Client: Global Sound Category: Corporate Identity / Corporate Identity - Single
Ornithologist
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Bharatpur Bird Santury Category: Corporate Identity / Corporate Identity - Single
Guitar Instructor
Agency: OgilvyOne Worldwide / Bangkok
Client: Badee Somboonpakron Category: Corporate Identity / Corporate Identity - Single
Magnifying Contract Lawyer Business Card
Agency: Rethink / Vancouver
Client: Richard C. Nielsen Category: Corporate Identity / Corporate Identity - Single
Impressions
Agency: Sameer Kochure / Mumbai
Client: Anup Mahajan Category: Corporate Identity / Corporate Identity - Single
18 Holes
Agency: The Classic Partnership Advertising / Dubai
Client: Stuart Fee Category: Corporate Identity / Corporate Identity - Single
Tearproof Card
Agency: The Classic Partnership Advertising / Dubai
Client: Prasad Karmarkar Category: Corporate Identity / Corporate Identity - Single
Ballerina Who Loves B-Boyz
Agency: 601bisang / seoul
Client: SJ B-Boyz Category: Collateral Design / Posters - Campaign
Common Ground/Dictatorships/Champagne/Socialist/Write-in Vote
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Collateral Design / Posters - Campaign
Bell Canoe Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Bell Canoe Category: Collateral Design / Posters - Campaign
Life's a playlist
Agency: Cheil worldwide / New Delhi
Client: Samsung MP3 Players Category: Collateral Design / Posters - Campaign
Every Image Has a Sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Collateral Design / Posters - Campaign
gSOKAh POSTER
Agency: enudesign co.ltd. / Tokyo
Client: OHARA SCHOOL of IKEBANA Category: Collateral Design / Posters - Campaign
Design MMoCA
Agency: Hiebing / Madison
Client: Madison Museum of Contemporary Art Category: Collateral Design / Posters - Campaign
Mammoth "Unbound" Posters
Agency: Hornall Anderson Design / Seattle
Client: Mammoth Category: Collateral Design / Posters - Campaign
Commonweal Theatre 2008 Season Posters
Agency: Initio Advertising / minneapolis
Client: Commonweal Theatre Category: Collateral Design / Posters - Campaign
Contemporary Store
Agency: Joshbro Communications / Mumbai
Client: The Bombay Store Category: Collateral Design / Posters - Campaign
Tesa Tape-Art
Agency: Jung von Matt AG / Stuttgart
Client: tesa AG Category: Collateral Design / Posters - Campaign
ALL-OR-NOTHING Campaign
Agency: JWT / Dubai
Client: Everlast Category: Collateral Design / Posters - Campaign
Join the Dots
Agency: JWT / Dubai
Client: Reynolds - Shamart Category: Collateral Design / Posters - Campaign
Rolling Stone India
Agency: JWT / Mumbai
Client: MW.com India Pvt. Ltd. Category: Collateral Design / Posters - Campaign
Hugo Fleury
Agency: lg2boutique / Montreal
Client: Hugo Fleury Category: Collateral Design / Posters - Campaign
Mixes
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: GlaxoSmithKline - India Category: Collateral Design / Posters - Campaign
Old World Flavor
Agency: Ogilvy Beijing / Beijing
Client: Bai Xiang Noodles Category: Collateral Design / Posters - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel / Scrabble Category: Collateral Design / Posters - Campaign
weave/zigzag/loop
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Garmin GPS Category: Collateral Design / Posters - Campaign
Bad TV
Agency: Rediffusion Y&R / Mumbai
Client: Books & Beyond Category: Collateral Design / Posters - Campaign
The cave living of exception / act-itude
Agency: 84000 Communications / Kowloon Tong
Client: Mixmind Art & Design Co Ltd Category: Environmental Design / Single
Hudson Gavin Martin Corporate Art Collection
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Environmental Design / Single
Mediatecture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single
Chocolate Research Facility Environmental Design
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Pte Ltd Category: Environmental Design / Single
Frolick Environmental Design
Agency: Asylum Creative Pte Ltd / Singapore
Client: Frolick Category: Environmental Design / Single
Artisan Cellars Environmental Design
Agency: Asylum Creative Pte Ltd / Singapore
Client: Artisan Cellars Category: Environmental Design / Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Environmental Design / Single
Monument Marking Kosovo's Declaration of Independence "Newborn"
Agency: Ogilvy Kosova / Prishtina
Client: Government of the Republic of Kosovo Category: Environmental Design / Single
Litter
Agency: Publicis Mojo / Auckland
Client: Heart of the City Category: Environmental Design / Single
The Artefacts of Eating
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: 7th Floor Food Innovation Centre Category: Environmental Design / Single
Crazy-Leader-Commercial
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
The Light Pong Masters
Agency: GREY ESPAÑA S.L.U / MADRID
Client: Madrid City Council / Energy Saving Campaign Category: Public Service/Cultural Institutions/Educational / Online Branded Content
HANBUNKO
Agency: Natsuki Matsuura / Urayasu
Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
The VW Challenge
Agency: DDB Worldwide Ltd. / Hong Kong
Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Bike Hero
Agency: Droga5 / New York
Client: Activision Category: Cinema Advertising / Single - Maximum 3 minutes
BONJOVIS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
TOMSELLECKS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Car Mall
Title:
Used Cards
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09090D
Award:
2009 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Coco de Mer Stationary
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09091D
Award:
2009 Design Merit Award
Agency:
McCann Erickson Mumbai / Mumbai
Client:
Global Sound
Title:
Turntable
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09092D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Bharatpur Bird Santury
Title:
Ornithologist
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09093D
Award:
2009 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Badee Somboonpakron
Title:
Guitar Instructor
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09094D
Award:
2009 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Richard C. Nielsen
Title:
Magnifying Contract Lawyer Business Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09095D
Award:
2009 Design Merit Award
Agency:
Sameer Kochure / Mumbai
Client:
Anup Mahajan
Title:
Impressions
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09096D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Stuart Fee
Title:
18 Holes
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09097D
Award:
2009 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Prasad Karmarkar
Title:
Tearproof Card
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09098D
Award:
2009 Design Merit Award
Agency:
601bisang / seoul
Client:
SJ B-Boyz
Title:
Ballerina Who Loves B-Boyz
Category:
Collateral Design / Posters - Campaign
Annual ID:
09140D
Award:
2009 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Common Ground/Dictatorships/Champagne/Socialist/Write-in Vote
Category:
Collateral Design / Posters - Campaign
Annual ID:
09141D
Award:
2009 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Bell Canoe
Title:
Bell Canoe Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
09142D
Award:
2009 Design Merit Award
Agency:
Cheil worldwide / New Delhi
Client:
Samsung MP3 Players
Title:
Life's a playlist
Category:
Collateral Design / Posters - Campaign
Annual ID:
09143D
Award:
2009 Design Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image Has a Sound
Category:
Collateral Design / Posters - Campaign
Annual ID:
09144D
Award:
2009 Design Merit Award
Agency:
enudesign co.ltd. / Tokyo
Client:
OHARA SCHOOL of IKEBANA
Title:
gSOKAh POSTER
Category:
Collateral Design / Posters - Campaign
Annual ID:
09145D
Award:
2009 Design Merit Award
Agency:
Hiebing / Madison
Client:
Madison Museum of Contemporary Art
Title:
Design MMoCA
Category:
Collateral Design / Posters - Campaign
Annual ID:
09146D
Award:
2009 Design Merit Award
Agency:
Hornall Anderson Design / Seattle
Client:
Mammoth
Title:
Mammoth "Unbound" Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
09147D
Award:
2009 Design Merit Award
Agency:
Initio Advertising / minneapolis
Client:
Commonweal Theatre
Title:
Commonweal Theatre 2008 Season Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
09148D
Award:
2009 Design Merit Award
Agency:
Joshbro Communications / Mumbai
Client:
The Bombay Store
Title:
Contemporary Store
Category:
Collateral Design / Posters - Campaign
Annual ID:
09149D
Award:
2009 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Collateral Design / Posters - Campaign
Annual ID:
09150D
Award:
2009 Design Merit Award
Agency:
JWT / Dubai
Client:
Everlast
Title:
ALL-OR-NOTHING Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
09151D
Award:
2009 Design Merit Award
Agency:
JWT / Dubai
Client:
Reynolds - Shamart
Title:
Join the Dots
Category:
Collateral Design / Posters - Campaign
Annual ID:
09152D
Award:
2009 Design Merit Award
Agency:
JWT / Mumbai
Client:
MW.com India Pvt. Ltd.
Title:
Rolling Stone India
Category:
Collateral Design / Posters - Campaign
Annual ID:
09153D
Award:
2009 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Hugo Fleury
Title:
Hugo Fleury
Category:
Collateral Design / Posters - Campaign
Annual ID:
09154D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
GlaxoSmithKline - India
Title:
Mixes
Category:
Collateral Design / Posters - Campaign
Annual ID:
09155D
Award:
2009 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Bai Xiang Noodles
Title:
Old World Flavor
Category:
Collateral Design / Posters - Campaign
Annual ID:
09156D
Award:
2009 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Mattel / Scrabble
Title:
The beautiful word
Category:
Collateral Design / Posters - Campaign
Annual ID:
09157D
Award:
2009 Design Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Garmin GPS
Title:
weave/zigzag/loop
Category:
Collateral Design / Posters - Campaign
Annual ID:
09158D
Award:
2009 Design Merit Award
Agency:
Rediffusion Y&R / Mumbai
Client:
Books & Beyond
Title:
Bad TV
Category:
Collateral Design / Posters - Campaign
Annual ID:
09159D
Award:
2009 Design Merit Award
Agency:
84000 Communications / Kowloon Tong
Client:
Mixmind Art & Design Co Ltd
Title:
The cave living of exception / act-itude
Category:
Environmental Design / Single
Annual ID:
09186D
Award:
2009 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin Corporate Art Collection
Category:
Environmental Design / Single
Annual ID:
09187D
Award:
2009 Design Merit Award
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
Mediatecture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09188D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility Pte Ltd
Title:
Chocolate Research Facility Environmental Design
Category:
Environmental Design / Single
Annual ID:
09189D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Frolick
Title:
Frolick Environmental Design
Category:
Environmental Design / Single
Annual ID:
09190D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Artisan Cellars
Title:
Artisan Cellars Environmental Design
Category:
Environmental Design / Single
Annual ID:
09191D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Ostrich
Category:
Environmental Design / Single
Annual ID:
09192D
Award:
2009 Design Merit Award
Agency:
Ogilvy / são paulo
Client:
DuPont
Title:
DuPont Armura
Category:
Environmental Design / Single
Annual ID:
09193D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Environmental Design / Single
Annual ID:
09194D
Award:
2009 Design Merit Award
Agency:
Ogilvy Kosova / Prishtina
Client:
Government of the Republic of Kosovo
Title:
Monument Marking Kosovo's Declaration of Independence "Newborn"
Category:
Environmental Design / Single
Annual ID:
09195D
Award:
2009 Design Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Heart of the City
Title:
Litter
Category:
Environmental Design / Single
Annual ID:
09196D
Award:
2009 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
7th Floor Food Innovation Centre
Title:
The Artefacts of Eating
Category:
Environmental Design / Single
Annual ID:
09197D
Award:
2009 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Crazy-Leader-Commercial
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09267N
Award:
2009 Interactive Merit Award
Agency:
GREY ESPAÑA S.L.U / MADRID
Client:
Madrid City Council / Energy Saving Campaign
Title:
The Light Pong Masters
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
09268N
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
AgencyNet
Title:
ANidea
Category:
Web Sites / Blogs
Annual ID:
09181N
Award:
2009 Interactive Merit Award
Agency:
Natsuki Matsuura / Urayasu
Client:
Natsuki Matsuura & Rintaro Shimohama
Title:
HANBUNKO
Category:
Self-Promotion / Branded Content
Annual ID:
09259N
Award:
2009 Interactive Merit Award
Agency:
SS+K / New York City
Client:
msnbc.com
Title:
NewsArcade
Category:
Brand Gaming / Offline
Annual ID:
09190N
Award:
2009 Interactive Merit Award
Agency:
DDB Worldwide Ltd. / Hong Kong
Client:
Volkswagen Hong Kong Ltd.
Title:
The VW Challenge
Category:
Brand Gaming / Offline
Annual ID:
09191N
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09404T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
BONJOVIS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09405T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
TOMSELLECKS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09406T