The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Remote Control
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Dog
Agency: DDB / London
Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
A Day in The Life of Chennai
Agency: JWT / Mumbai
Client: THE TIMES OF INDIA Category: Cinema Advertising / Campaign
WMF Pressure cooker
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Cinema Advertising / Campaign
IDFA - International Documentary Film Festival
Agency: TBWA\NEBOKO / Amstelveen
Client: IDFA Category: Cinema Advertising / Campaign
WE Campaign
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Monthly member magazine "SOKA"
Agency: enudesign co.ltd. / Tokyo
Client: OHARA SCHOOL of IKEBANA Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Playbills
Agency: Fallon Worldwide / Minneapolis
Client: Red Eye Theater Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Public Service/Non-Profit/Educational / Collateral - Campaign
"Don't Depend On Luck"
Agency: KNARF / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Collateral - Campaign
826 Valencia
Agency: Office / San Francisco
Client: 826 Valencia Category: Public Service/Non-Profit/Educational / Collateral - Campaign
More Impact to Human Rights
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Woodmere Art Museum Logo
Agency: 160over90 / Philadelphia
Client: Woodmere Art Museum Category: Branding / Logo/Trademark Design - Single Only
19 Below Logo
Agency: Barkley / Kansas City
Client: 19 Below Category: Branding / Logo/Trademark Design - Single Only
Logo
Agency: GJP Advertising + Design / Toronto
Client: Angel Worn Category: Branding / Logo/Trademark Design - Single Only
Logo
Agency: GJP Advertising + Design / Toronto
Client: Second Harvest Category: Branding / Logo/Trademark Design - Single Only
Maison Théâtre
Agency: lg2boutique / Montreal
Client: Maison Théâtre Category: Branding / Logo/Trademark Design - Single Only
Robbins Park Logo
Agency: LKM / Charlotte
Client: Simonini Category: Branding / Logo/Trademark Design - Single Only
Murray Piano Services logo
Agency: MacLaren McCann Canada / Calgary
Client: Murray Piano Services Category: Branding / Logo/Trademark Design - Single Only
FEED
Agency: Martin Williams / Minneapolis
Client: MIMA Category: Branding / Logo/Trademark Design - Single Only
Lose For Good
Agency: McCann Erickson / New York City
Client: Weight Watchers Category: Branding / Logo/Trademark Design - Single Only
Liz Claiborne Identity
Agency: Mother / ny
Client: Liz Claiborne Category: Branding / Logo/Trademark Design - Single Only
Hatchet Logo
Agency: Saint Bernadine Mission Communications Inc / North Vancouver
Client: Mahony & Sons Public House Category: Branding / Logo/Trademark Design - Single Only
Throw Us A Bone
Agency: Mark / Sydney
Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Politics of Possibility
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report
Annual Report 2007
Agency: NYC & Company / New York
Client: NYC & Company Category: Branding / Annual Report
Annual Report 2007
Agency: Strichpunkt GmbH / Stuttgart
Client: Air Berlin PLC & Co. Luftverkehrs KG Category: Branding / Annual Report
Anderson Energy 2007 Annual Report
Agency: WAX / Calgary
Client: Anderson Energy Category: Branding / Annual Report
The Book of Skin
Agency: Zapping/M&C Saatchi / Madrid
Client: Art Directors Club of Spain Category: Branding / Annual Report
Adobe - Real or Fake?
Agency: Traction / San Francisco
Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation
Agency: Deasign / Stockholm
Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games
Agency: Fallon Worldwide / Minneapolis
Client: Johnson Controls Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space-
Agency: Dentsu Razorfish / Tokyo
Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
Rooftop Racer
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Brand Gaming / Online
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Innovation in Advertising & Marketing / Campaign
what goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace. Category: Innovation in Advertising & Marketing / Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
There Can Only Be One - Integrated Effort
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Innovation in Advertising & Marketing / Campaign
Army Experience Center
Agency: Ignited / El Segundo
Client: US Army Category: Innovation in Advertising & Marketing / Campaign
Keep This Beer A Buck
Agency: Leo Burnett / Toronto
Client: James Ready Category: Innovation in Advertising & Marketing / Campaign
Spray Can/Cement/Paint Markers/Decals
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Campaign
The Great Tasmanian Pipeline
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Innovation in Advertising & Marketing / Campaign
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising & Marketing / Campaign
adiThread
Agency: TBWA\Tequila New Zealad / Auckland
Client: Adidas New Zealand / New Zealand Rugby Union Category: Innovation in Advertising & Marketing / Campaign
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Innovation in Advertising & Marketing / Campaign
Critter Quest
Agency: bbdowest / california
Client: San Francisco Zoo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Loewe Opta GmbH
Title:
Remote Control
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09407T
Award:
2009 Advertising Merit Award
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09408T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09409T
Award:
2009 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
THE TIMES OF INDIA
Title:
A Day in The Life of Chennai
Category:
Cinema Advertising / Campaign
Annual ID:
09410T
Award:
2009 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF Pressure cooker
Category:
Cinema Advertising / Campaign
Annual ID:
09411T
Award:
2009 Advertising Merit Award
Agency:
TBWA\NEBOKO / Amstelveen
Client:
IDFA
Title:
IDFA - International Documentary Film Festival
Category:
Cinema Advertising / Campaign
Annual ID:
09412T
Award:
2009 Design Merit Award
Agency:
COLLINS: / New York
Client:
The Alliance for Climate Protection
Title:
WE Campaign
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09279D
Award:
2009 Design Merit Award
Agency:
enudesign co.ltd. / Tokyo
Client:
OHARA SCHOOL of IKEBANA
Title:
Monthly member magazine "SOKA"
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09280D
Award:
2009 Design Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Red Eye Theater
Title:
Playbills
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09281D
Award:
2009 Design Merit Award
Agency:
JWT San Juan / San Juan
Client:
Méndez & Co. / Heineken
Title:
Green is the new black
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09282D
Award:
2009 Design Merit Award
Agency:
KNARF / New York
Client:
School of Visual Arts
Title:
"Don't Depend On Luck"
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09283D
Award:
2009 Design Merit Award
Agency:
Office / San Francisco
Client:
826 Valencia
Title:
826 Valencia
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09284D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Amnesty International
Title:
More Impact to Human Rights
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09285D
Award:
2009 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
Woodmere Art Museum
Title:
Woodmere Art Museum Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09076D
Award:
2009 Design Merit Award
Agency:
Barkley / Kansas City
Client:
19 Below
Title:
19 Below Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09077D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Angel Worn
Title:
Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09078D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Second Harvest
Title:
Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09079D
Award:
2009 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Maison Théâtre
Title:
Maison Théâtre
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09080D
Award:
2009 Design Merit Award
Agency:
LKM / Charlotte
Client:
Simonini
Title:
Robbins Park Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09081D
Award:
2009 Design Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Murray Piano Services
Title:
Murray Piano Services logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09082D
Award:
2009 Design Merit Award
Agency:
Martin Williams / Minneapolis
Client:
MIMA
Title:
FEED
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09083D
Award:
2009 Design Merit Award
Agency:
McCann Erickson / New York City
Client:
Weight Watchers
Title:
Lose For Good
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09084D
Award:
2009 Design Merit Award
Agency:
Mother / ny
Client:
Liz Claiborne
Title:
Liz Claiborne Identity
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09085D
Award:
2009 Design Merit Award
Agency:
Saint Bernadine Mission Communications Inc / North Vancouver
Client:
Mahony & Sons Public House
Title:
Hatchet Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09086D
Award:
2009 Interactive Merit Award
Agency:
Mark / Sydney
Client:
Sydney Dogs & Cats Home
Title:
Throw Us A Bone
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
09265N
Award:
2009 Design Merit Award
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
Politics of Possibility
Category:
Branding / Annual Report
Annual ID:
09061D
Award:
2009 Design Merit Award
Agency:
NYC & Company / New York
Client:
NYC & Company
Title:
Annual Report 2007
Category:
Branding / Annual Report
Annual ID:
09062D
Award:
2009 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Air Berlin PLC & Co. Luftverkehrs KG
Title:
Annual Report 2007
Category:
Branding / Annual Report
Annual ID:
09063D
Award:
2009 Design Merit Award
Agency:
WAX / Calgary
Client:
Anderson Energy
Title:
Anderson Energy 2007 Annual Report
Category:
Branding / Annual Report
Annual ID:
09064D
Award:
2009 Design Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Art Directors Club of Spain
Title:
The Book of Skin
Category:
Branding / Annual Report
Annual ID:
09065D
Award:
2009 Interactive Merit Award
Agency:
Traction / San Francisco
Client:
Adobe
Title:
Adobe - Real or Fake?
Category:
Brand Gaming / Online
Annual ID:
09182N
Award:
2009 Interactive Merit Award
Agency:
Deasign / Stockholm
Client:
Unilever
Title:
AXE Wheel of Temptation
Category:
Brand Gaming / Online
Annual ID:
09183N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Johnson Controls
Title:
Ingenuity Online Games
Category:
Brand Gaming / Online
Annual ID:
09184N
Award:
2009 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Backchannel
Category:
Brand Gaming / Online
Annual ID:
09185N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Razorfish / Tokyo
Client:
NISSIN FOOD PRODUCTS
Title:
NOODLE ON NOODLE -Aim for space-
Category:
Brand Gaming / Online
Annual ID:
09186N
Award:
2009 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Pony Heart Quest
Category:
Brand Gaming / Online
Annual ID:
09187N
Award:
2009 Interactive Merit Award
Agency:
Play / London
Client:
Foster's
Title:
Ride the Scuba
Category:
Brand Gaming / Online
Annual ID:
09188N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Rooftop Racer
Category:
Brand Gaming / Online
Annual ID:
09189N
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09448G
Award:
2009 Advertising Merit Award
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace.
Title:
what goes around comes around
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09449G
Award:
2009 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09450G
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One - Integrated Effort
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09451G
Award:
2009 Advertising Merit Award
Agency:
Ignited / El Segundo
Client:
US Army
Title:
Army Experience Center
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09452G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Keep This Beer A Buck
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09453G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Spray Can/Cement/Paint Markers/Decals
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09454G
Award:
2009 Advertising Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
The Great Tasmanian Pipeline
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09455G
Award:
2009 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09456G
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila New Zealad / Auckland
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
adiThread
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09457G
Award:
2009 Advertising Merit Award
Agency:
walker / Zurich
Client:
Amnesty International
Title:
Ebay Attack
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09458G
Award:
2009 Interactive Merit Award
Agency:
bbdowest / california
Client:
San Francisco Zoo
Title:
Critter Quest
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09231N