The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation
Agency: Turnstyle / Seattle
Client: AIGA Seattle Category: Typography in Design / Single
Black and White
Agency: Grey South Africa / Sandton
Client: Apartheid Museum Category: Corporate Identity / Single
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Corporate Identity / Single
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski Category: Corporate Identity / Single
BC Adventure Card
Agency: Rethink / Vancouver
Client: BC Adventure Category: Corporate Identity / Single
La Charcuterie Identity
Agency: Rethink / Vancouver
Client: La Charcuterie Category: Corporate Identity / Single
Crop Hair Boutique Identity
Agency: Rethink / Vancouver
Client: Crop Hair Boutique Category: Corporate Identity / Single
La Biennale di Venezia - Fari Mondi / Making Worlds
Agency: Stockholm Design Lab / Stockholm
Client: La Biennale di Venezia Category: Corporate Identity / Single
W+K III Book
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Corporate Identity / Single
Chocolate Research Facility - Autumn/Winter 09
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller
Agency: Haase & Knels + Schweers / Bremen
Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Gut Oggau Category: Package Design / Single
Chocolate Glue
Agency: Kolle Rebbe / Hamburg
Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE
Agency: Nippon Design Center, Inc. / Tokyo
Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Put birds back on trees
Agency: Dentsu Marcom / Gurgaon
Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision
Agency: Kinetic Singapore / Singapore
Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral - Campaign
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Agency: Dentsu / Tokyo
Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters
Agency: Juniper Park / Toronto
Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back!
Agency: Leo Burnett GmbH / Duesseldorf
Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Single
Get Tested!
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Public Service / Outdoor and Posters - Single
People for Bikes
Agency: Colle + McVoy / Minneapolis
Client: Bikes Belong Category: Branding / Logo/Trademark Design - Single Only
Logo
Agency: GJP Advertising & Design / Toronto
Client: Hyphen Category: Branding / Logo/Trademark Design - Single Only
Google Circle Logo
Agency: Google Creative Lab / New York
Client: Google Category: Branding / Logo/Trademark Design - Single Only
Göteborg Tourist City logotype
Agency: Happy F&B / Gothenburg
Client: Göteborg & Co Category: Branding / Logo/Trademark Design - Single Only
Kayak
Agency: Plaid inc. / New York
Client: Kayak.com Category: Branding / Logo/Trademark Design - Single Only
Koala Ranch Packaging
Agency: Colle + McVoy / Minneapolis
Client: Koala Ranch Category: Package Design / Campaign
Nou no Mai
Agency: E. Co., Ltd. / Tokyo
Client: Matsudai Noubutai Category: Package Design / Campaign
Starbucks VIA Packaging
Agency: Hornall Anderson / Newcastle
Client: Starbucks Coffee Category: Package Design / Campaign
Nutcracker Valley packaging
Agency: It's a Go Communications / Johannesburg
Client: Rottcher Wineries Category: Package Design / Campaign
Wrapper
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Package Design / Campaign
Shiner Bock Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Steven Smith Teamaker Retail Box
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Package Design / Campaign
Steven Smith Teamaker String-Tie Box
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Package Design / Campaign
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Typography in Design / Single
Annual ID:
10273D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Typography in Design / Single
Annual ID:
10274D
Award:
2010 Design Merit Award
Agency:
Turnstyle / Seattle
Client:
AIGA Seattle
Title:
2009 Membership Party Invitation
Category:
Typography in Design / Single
Annual ID:
10275D
Award:
2010 Design Merit Award
Agency:
Grey South Africa / Sandton
Client:
Apartheid Museum
Title:
Black and White
Category:
Corporate Identity / Single
Annual ID:
10082D
Award:
2010 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Corporate Identity / Single
Annual ID:
10083D
Award:
2010 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Lukas Lindemann Rosinski
Title:
LLR Corporate Website
Category:
Corporate Identity / Single
Annual ID:
10084D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
BC Adventure
Title:
BC Adventure Card
Category:
Corporate Identity / Single
Annual ID:
10085D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
La Charcuterie
Title:
La Charcuterie Identity
Category:
Corporate Identity / Single
Annual ID:
10086D
Award:
2010 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Crop Hair Boutique
Title:
Crop Hair Boutique Identity
Category:
Corporate Identity / Single
Annual ID:
10087D
Award:
2010 Design Merit Award
Agency:
Stockholm Design Lab / Stockholm
Client:
La Biennale di Venezia
Title:
La Biennale di Venezia - Fari Mondi / Making Worlds
Category:
Corporate Identity / Single
Annual ID:
10088D
Award:
2010 Design Merit Award
Agency:
The Brand Union / New York
Client:
AVID
Title:
AVID Identity
Category:
Corporate Identity / Single
Annual ID:
10089D
Award:
2010 Design Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K III Book
Category:
Corporate Identity / Single
Annual ID:
10090D
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility - Autumn/Winter 09
Category:
Package Design / Single
Annual ID:
10104D
Award:
2010 Design Merit Award
Agency:
Haase & Knels + Schweers / Bremen
Client:
Ahlers Getränke GmbH
Title:
Rattenkiller
Category:
Package Design / Single
Annual ID:
10105D
Award:
2010 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Gut Oggau
Title:
Wine Box & Labels
Category:
Package Design / Single
Annual ID:
10106D
Award:
2010 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
The Deli Garage
Title:
Chocolate Glue
Category:
Package Design / Single
Annual ID:
10107D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Pack of Cards
Category:
Package Design / Single
Annual ID:
10108D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Takeo Company Limited
Title:
BLOCK TYPEFACE
Category:
Package Design / Single
Annual ID:
10109D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Friedrich-Wilhelm & Karin Reller
Title:
Rellana "Woolly Heads"
Category:
Package Design / Single
Annual ID:
10110D
Award:
2010 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince Brandy
Category:
Package Design / Single
Annual ID:
10111D
Award:
2010 Design Merit Award
Agency:
Voice / Adelaide
Client:
Rio Coffee
Title:
64
Category:
Package Design / Single
Annual ID:
10112D
Award:
2010 Design Merit Award
Agency:
Dentsu Marcom / Gurgaon
Client:
WWF
Title:
Put birds back on trees
Category:
Public Service / Collateral - Campaign
Annual ID:
10260D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Mini Asia / TEK
Title:
Drink driving impairs vision
Category:
Public Service / Collateral - Campaign
Annual ID:
10261D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral - Campaign
Annual ID:
10262D
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10238D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Committee for Assisting and Promoting Education of the Disabled in Sudan
Title:
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10239D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Hitler
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10240D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Bin Laden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10241D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay, Dallas Texas
Title:
Greensburg Posters
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10242D
Award:
2010 Design Merit Award
Agency:
Leo Burnett GmbH / Duesseldorf
Client:
German Society for Nature Conservation (NABU)
Title:
The Beaver is back!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10243D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan
Title:
Drink you drive don´t if
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10244D
Award:
2010 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
treesforfree.org
Title:
Gift A Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10245D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Resources
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10246D
Award:
2010 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
Levi's Strauss
Title:
Get Tested!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10247D
Award:
2010 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Bikes Belong
Title:
People for Bikes
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10077D
Award:
2010 Design Merit Award
Agency:
GJP Advertising & Design / Toronto
Client:
Hyphen
Title:
Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10078D
Award:
2010 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Google Circle Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10079D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Göteborg & Co
Title:
Göteborg Tourist City logotype
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10080D
Award:
2010 Design Merit Award
Agency:
Plaid inc. / New York
Client:
Kayak.com
Title:
Kayak
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10081D
Award:
2010 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Koala Ranch
Title:
Koala Ranch Packaging
Category:
Package Design / Campaign
Annual ID:
10113D
Award:
2010 Design Merit Award
Agency:
E. Co., Ltd. / Tokyo
Client:
Matsudai Noubutai
Title:
Nou no Mai
Category:
Package Design / Campaign
Annual ID:
10114D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Sackéus
Title:
Eguale
Category:
Package Design / Campaign
Annual ID:
10115D
Award:
2010 Design Merit Award
Agency:
Hornall Anderson / Newcastle
Client:
Starbucks Coffee
Title:
Starbucks VIA Packaging
Category:
Package Design / Campaign
Annual ID:
10116D
Award:
2010 Design Merit Award
Agency:
It's a Go Communications / Johannesburg
Client:
Rottcher Wineries
Title:
Nutcracker Valley packaging
Category:
Package Design / Campaign
Annual ID:
10117D
Award:
2010 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Wrapper
Category:
Package Design / Campaign
Annual ID:
10118D
Award:
2010 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Bock Packaging
Category:
Package Design / Campaign
Annual ID:
10119D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Retail Box
Category:
Package Design / Campaign
Annual ID:
10120D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker String-Tie Box
Category:
Package Design / Campaign
Annual ID:
10121D
Award:
2010 Design Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Pepsi
Title:
Wordplay
Category:
Package Design / Campaign
Annual ID:
10122D
Award:
2010 Design Merit Award
Agency:
THEY / Amsterdam
Client:
Zarb Champagne
Title:
Zarb
Category:
Package Design / Campaign
Annual ID:
10123D