The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Mystified Portraits
Agency: Well Done Bangkok / Bangkok
Client: Yunomori Onsen Category: Brand Identity / Brand Identity - Single
Fence Of Freedom
Agency: Havas Worldwide / Zurich
Client: Amnesty International Category: Public Service / Outdoor and Transit - Single
The Street House
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Transit - Single
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia Category: Public Service / Outdoor and Transit - Single
Martha Graham
Agency: TBWA\Chiat\Day / New York
Client: Martha Graham Category: Public Service / Outdoor and Transit - Single
Tree Rain Wear
Agency: MOTOMOTO inc. / Tokyo
Client: NPO Echigo-Tsumari Satoyama Collaborative Organization Category: Product Design / Single or Series
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Product Design / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Product Design / Single or Series
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Product Design / Single or Series
The Sn?hetta Mountain Fold
Agency: Snøhetta Design / Oslo
Client: R?ros Tweed Category: Product Design / Single or Series
Alex-andra
Agency: Leo Burnett Colombia / Bogota
Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck
Agency: McGarrah Jessee / Austin
Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Craft / Typography - Single
The Book of HACK
Agency: Facebook / San Francisco
Client: Facebook Category: Collateral Design / Booklets and Brochures
Moormann macht Sitz / Moormann takes the chair
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures
Bamboo
Agency: JWT Taiwan / Taipei
Client: Win Sing Development Co. Category: Collateral Design / Booklets and Brochures
F. Menard
Agency: lg2boutique / Montreal
Client: Luc Menard Category: Collateral Design / Booklets and Brochures
Wailing Walls against Injustice
Agency: Leo Burnett / Duesseldorf
Client: Amnesty International Category: Spatial Design / Outdoor Spaces
Hefame Pack Annual 2
Agency: Eduardo del Fraile / Murcia
Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
WWDC Hypertable
Agency: Apple / Cupertino
Client: Apple Category: Data Visualization / Online - Interactive and Real-time
Level .06
Agency: Forsman & Bodenfors / Gothenburg
Client: Systembolaget /The Swedish Alcohol Retail Monopoly Category: Data Visualization / Online - Interactive and Real-time
Smarter City Interactive Board
Agency: Ogilvy / New York
Client: IBM Category: Data Visualization / Online - Interactive and Real-time
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM Category: Data Visualization / Online - Interactive and Real-time
Knitterstream
Agency: Sid Lee Collective / Montreal
Client: C2-MTL Category: Data Visualization / Online - Interactive and Real-time
Awesomecross
Agency: The Martin Agency / Richmond
Client: BFGoodrich Category: Data Visualization / Online - Interactive and Real-time
The cumulative effect of knowledge
Agency: Interbrand / New York
Client: Interbrand Category: Self-Promotion / Single or Series
FOIL BOOK PRODUCE BY E. 2012
Agency: E. Co. / Tokyo
Client: E. Co. Category: Self-Promotion / Single or Series
Konichiwa Komori
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Self-Promotion / Single or Series
77+ Anniversary Invitation
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Self-Promotion / Single or Series
Cook Without the Book
Agency: Leo Burnett / Toronto
Client: Leo Burnett Category: Self-Promotion / Single or Series
Rethink Wine
Agency: Rethink / Vancouver
Client: Rethink Category: Self-Promotion / Single or Series
We Sent Their Brief's Back
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Series
SVA Undergraduate Catalog 2013/14
Agency: Visual Arts Press / New York
Client: School of Visual Arts Category: Self-Promotion / Single or Series
Cosmetics range for pharmacies
Agency: Eduardo del Fraile / Murcia
Client: Interapothek Category: Package Design / Product Line
Full Sail Brewer's Share Packaging
Agency: Sandstrom Partners / Portland
Client: Full Sail Brewing Category: Package Design / Product Line
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Stain Print
Agency: Grey / Tokyo
Client: Hakusetsusha Cleaning Category: Collateral Design / Promotional Items - Single or Series
Meet Emma
Agency: JWT / New York
Client: ECPAT Category: Collateral Design / Promotional Items - Single or Series
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral Design / Promotional Items - Single or Series
Maison Gerard
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Promotional Items - Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Collateral Design / Promotional Items - Single or Series
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Scroll
Agency: Y&R Wunderman / Shanghai
Client: Landrover Category: Collateral Design / Promotional Items - Single or Series
PARTY PRETZ BOX
Agency: Dentsu / Tokyo
Client: Ezaki Glico Company Category: Collateral Design / Posters - Single
Life is Endless
Agency: I&S BBDO / Tokyo
Client: Nishinihon Tenrei Category: Collateral Design / Posters - Single
Award:
2013 Design Merit Award
Agency:
Well Done Bangkok / Bangkok
Client:
Yunomori Onsen
Title:
Mystified Portraits
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13138D
Award:
2013 Design Merit Award
Agency:
Havas Worldwide / Zurich
Client:
Amnesty International
Title:
Fence Of Freedom
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13237D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
The Street House
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13238D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13239D
Award:
2013 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Martha Graham
Title:
Martha Graham
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13240D
Award:
2013 Design Merit Award
Agency:
MOTOMOTO inc. / Tokyo
Client:
NPO Echigo-Tsumari Satoyama Collaborative Organization
Title:
Tree Rain Wear
Category:
Product Design / Single or Series
Annual ID:
13194D
Award:
2013 Design Merit Award
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Product Design / Single or Series
Annual ID:
13195D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Product Design / Single or Series
Annual ID:
13196D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Product Design / Single or Series
Annual ID:
13197D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Product Design / Single or Series
Annual ID:
13198D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design / Oslo
Client:
R?ros Tweed
Title:
The Sn?hetta Mountain Fold
Category:
Product Design / Single or Series
Annual ID:
13199D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Colombian Red Cross
Title:
Alex-andra
Category:
Craft / Typography - Single
Annual ID:
13244D
Award:
2013 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Smokey Denmark
Title:
Smokey Denmark Food Truck
Category:
Craft / Typography - Single
Annual ID:
13245D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Wooden Floor Display
Category:
Craft / Typography - Single
Annual ID:
13246D
Award:
2013 Design Merit Award
Agency:
Facebook / San Francisco
Client:
Facebook
Title:
The Book of HACK
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13129D
Award:
2013 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann macht Sitz / Moormann takes the chair
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13130D
Award:
2013 Design Merit Award
Agency:
JWT Taiwan / Taipei
Client:
Win Sing Development Co.
Title:
Bamboo
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13131D
Award:
2013 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13132D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Amnesty International
Title:
Wailing Walls against Injustice
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13181D
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Grupo Hefame
Title:
Hefame Pack Annual 2
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13127D
Award:
2013 Design Merit Award
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
Choices
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13128D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Publication Design / Magazine Cover Design
Annual ID:
13217D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
WWDC Hypertable
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13204D
Award:
2013 Design Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Systembolaget /The Swedish Alcohol Retail Monopoly
Title:
Level .06
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13205D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Smarter City Interactive Board
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13206D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13207D
Award:
2013 Design Merit Award
Agency:
Sid Lee Collective / Montreal
Client:
C2-MTL
Title:
Knitterstream
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13208D
Award:
2013 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFGoodrich
Title:
Awesomecross
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13209D
Award:
2013 Design Merit Award
Agency:
Interbrand / New York
Client:
Interbrand
Title:
The cumulative effect of knowledge
Category:
Self-Promotion / Single or Series
Annual ID:
13097D
Award:
2013 Design Merit Award
Agency:
E. Co. / Tokyo
Client:
E. Co.
Title:
FOIL BOOK PRODUCE BY E. 2012
Category:
Self-Promotion / Single or Series
Annual ID:
13160D
Award:
2013 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Konichiwa Komori
Category:
Self-Promotion / Single or Series
Annual ID:
13161D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
77+ Anniversary Invitation
Category:
Self-Promotion / Single or Series
Annual ID:
13162D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett
Title:
Cook Without the Book
Category:
Self-Promotion / Single or Series
Annual ID:
13163D
Award:
2013 Design Merit Award
Agency:
NB / London
Client:
NB
Title:
Why Us?
Category:
Self-Promotion / Single or Series
Annual ID:
13164D
Award:
2013 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Rethink
Title:
Rethink Wine
Category:
Self-Promotion / Single or Series
Annual ID:
13165D
Award:
2013 Design Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Series
Annual ID:
13166D
Award:
2013 Design Merit Award
Agency:
Visual Arts Press / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2013/14
Category:
Self-Promotion / Single or Series
Annual ID:
13167D
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Interapothek
Title:
Cosmetics range for pharmacies
Category:
Package Design / Product Line
Annual ID:
13192D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Full Sail Brewing
Title:
Full Sail Brewer's Share Packaging
Category:
Package Design / Product Line
Annual ID:
13193D
Award:
2013 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13118D
Award:
2013 Design Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13119D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
Stain Print
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13120D
Award:
2013 Design Merit Award
Agency:
JWT / New York
Client:
ECPAT
Title:
Meet Emma
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13121D
Award:
2013 Design Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13122D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13123D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13124D
Award:
2013 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13125D
Award:
2013 Design Merit Award
Agency:
Y&R Wunderman / Shanghai
Client:
Landrover
Title:
Scroll
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13126D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Ezaki Glico Company
Title:
PARTY PRETZ BOX
Category:
Collateral Design / Posters - Single
Annual ID:
13080D
Award:
2013 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Nishinihon Tenrei
Title:
Life is Endless
Category:
Collateral Design / Posters - Single
Annual ID:
13081D