The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
My Heart Fly
Agency: day day up design consultants / Zhongshan
Client: China Architecture & Building Press Category: Publication Design / Book Layout Design
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Publication Design / Book Layout Design
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Publication Design / Book Layout Design
Letters Of Note
Agency: Here Design / London
Client: Unbound Books Category: Publication Design / Book Layout Design
Beautiful Economics. The Economics of Creativity.
Agency: John Foster/Howard Collinge / New York City
Client: Beautiful Economics Category: Publication Design / Book Layout Design
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco
Client: Levi Strauss & Co. Category: Publication Design / Book Layout Design
501 Interpretations
Agency: Levi Strauss & Co. / San Francisco
Client: Levi Strauss & Co. Category: Publication Design / Book Layout Design
TILE
Agency: Tomoko Yamashita / Tokyo
Client: Kinyosha Creative Works Inc. Category: Publication Design / Book Layout Design
NOW NOTHING WILL STOP THE MUSIC
Agency: BEING / Boulogne billancourt
Client: Deezer Category: Broadcast and Moving Image / Broadcast Design - Single or Series
RDIO 'New Music Weekly'
Agency: Blacklist / New York
Client: RDIO Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MY MTV
Agency: Consulado / Sao Paulo + Consulado / Sao Paulo
Client: MTV Category: Broadcast and Moving Image / Broadcast Design - Single or Series
The Art of Noise
Agency: M&C Saatchi / Sydney
Client: Noise International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Super ultra daydreams
Agency: Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
IBM Watson at Work
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Unite All Originals So Me + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Broadcast Design - Single or Series
NEGOTO "synchromanica"
Agency: Sony Music Communications Inc. / Tokyo
Client: Ki/oon Music Inc. Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV LIVE HD CHANNEL IDENTS
Agency: Viacom International Media Networks / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Be Curious
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
CIR Brand Identity - Title Sequence
Agency: Goodby Silverstein & Partners / San Francisco
Client: Center for Investigative Reporting Category: Broadcast and Moving Image / Title Sequences
The Internship End Credits
Agency: Google Creative Lab / New York
Client: Twentieth Century Fox Category: Broadcast and Moving Image / Title Sequences
YCAM 10th Anniversary
Agency: 10 inc. / Tokyo
Client: Yamaguchi Center for Art and Media Category: Public Service / Brand Identity - Campaign
AMPAS BRANDING
Agency: 180LA / Santa Monica
Client: The Academy of Motion Picture Arts and Sciences Category: Public Service / Brand Identity - Campaign
Art With Heart
Agency: Concrete Design Communications / Toronto
Client: Casey House Category: Public Service / Brand Identity - Campaign
Pinacoteca's art library (Visual ID)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Brand Identity - Campaign
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Campaign
minicar light stream.
Agency: ADK / Tokyo
Client: Fuji Heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
It Was A Journey
Agency: Design Army / Washington, DC
Client: Karla Colletto Category: Broadcast and Moving Image / Short Films and Videos
Adobe Creative Series 'The Vein / Magma'
Agency: Dvein / Barcelona, Spain + Blacklist / New York
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
I Am the New Creative
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
The First Taste
Agency: Saatchi & Saatchi / Sydney
Client: TEDx Sydney Category: Broadcast and Moving Image / Short Films and Videos
Midorino Dental Clinic
Agency: 10 inc. / Tokyo
Client: Midorino Dental Clinic Category: Brand Identity / Brand Identity - Campaign
New Zealand Opera
Agency: Alt Group / Auckland
Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Hoi Bo
Agency: Blok Design / Toronto
Client: Hoi Bo Category: Brand Identity / Brand Identity - Campaign
Vuhl
Agency: Blok Design / Toronto
Client: Vuhl Category: Brand Identity / Brand Identity - Campaign
The Shirt Factory redesign
Agency: Bold / Stockholm
Client: The Shirt Factory Category: Brand Identity / Brand Identity - Campaign
24th Macao Arts Festival
Agency: ChiiiDesign / Macau
Client: Instituto Cultural do Governo da R.A.E de Macau Category: Brand Identity / Brand Identity - Campaign
Great Northern Hotel
Agency: Here Design / London
Client: Great Northern Hotel Category: Brand Identity / Brand Identity - Campaign
The New Way To Do
Agency: Interbrand / New York
Client: YP Category: Brand Identity / Brand Identity - Campaign
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Brand Identity / Brand Identity - Campaign
TRO Corporate Design
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: TRO Category: Brand Identity / Brand Identity - Campaign
Smith Oyster Bar
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Brand Identity / Brand Identity - Campaign
A new identity for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Brand Identity - Campaign
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Agency: Linshaobin design / Shantou
Client: XINLIN TEAHOUSE Category: Brand Identity / Brand Identity - Campaign
Studio XO: Power up
Agency: Magpie Studio / London
Client: Nancy Tilbury & Benjamin Males Category: Brand Identity / Brand Identity - Campaign
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Brand Identity / Brand Identity - Campaign
Re brand Identity
Agency: Re / Sydney
Client: Re Identity Category: Brand Identity / Brand Identity - Campaign
Chartier createur d'harmonies
Agency: Sid Lee / Montreal
Client: Francois Chartier Category: Brand Identity / Brand Identity - Campaign
Avinor
Agency: Snohetta Design / Oslo / New York
Client: Avinor Category: Brand Identity / Brand Identity - Campaign
Provisions
Agency: The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client: Epic Distribution Category: Brand Identity / Brand Identity - Campaign
Award:
2014 Design Merit Award
Agency:
day day up design consultants / Zhongshan
Client:
China Architecture & Building Press
Title:
My Heart Fly
Category:
Publication Design / Book Layout Design
Annual ID:
140267D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Layout Design
Annual ID:
140407D
Award:
2014 Design Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Publication Design / Book Layout Design
Annual ID:
140468D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Unbound Books
Title:
Letters Of Note
Category:
Publication Design / Book Layout Design
Annual ID:
140546D
Award:
2014 Design Merit Award
Agency:
John Foster/Howard Collinge / New York City
Client:
Beautiful Economics
Title:
Beautiful Economics. The Economics of Creativity.
Category:
Publication Design / Book Layout Design
Annual ID:
140594D
Award:
2014 Design Merit Award
Agency:
Levi Strauss & Co. / San Francisco
Client:
Levi Strauss & Co.
Title:
The Modern Frontiier
Category:
Publication Design / Book Layout Design
Annual ID:
140733D
Award:
2014 Design Merit Award
Agency:
Levi Strauss & Co. / San Francisco
Client:
Levi Strauss & Co.
Title:
501 Interpretations
Category:
Publication Design / Book Layout Design
Annual ID:
140734D
Award:
2014 Design Merit Award
Agency:
Tomoko Yamashita / Tokyo
Client:
Kinyosha Creative Works Inc.
Title:
TILE
Category:
Publication Design / Book Layout Design
Annual ID:
141220D
Award:
2014 Design Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Deezer
Title:
NOW NOTHING WILL STOP THE MUSIC
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140163D
Award:
2014 Design Merit Award
Agency:
Blacklist / New York
Client:
RDIO
Title:
RDIO 'New Music Weekly'
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140172D
Award:
2014 Design Merit Award
Agency:
Consulado / Sao Paulo + Consulado / Sao Paulo
Client:
MTV
Title:
MY MTV
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140236D
Award:
2014 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140764D
Award:
2014 Design Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client:
Honda
Title:
Super ultra daydreams
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140828D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Watson at Work
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140960D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Adidas
Title:
Unite All Originals So Me + A-Trak
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141136D
Award:
2014 Design Merit Award
Agency:
Sony Music Communications Inc. / Tokyo
Client:
Ki/oon Music Inc.
Title:
NEGOTO "synchromanica"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141149D
Award:
2014 Design Merit Award
Agency:
Viacom International Media Networks / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV LIVE HD CHANNEL IDENTS
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141232D
Award:
2014 Design Merit Award
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Be Curious
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141279D
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Center for Investigative Reporting
Title:
CIR Brand Identity - Title Sequence
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140455D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Twentieth Century Fox
Title:
The Internship End Credits
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140460D
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Yamaguchi Center for Art and Media
Title:
YCAM 10th Anniversary
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140004D
Award:
2014 Design Merit Award
Agency:
180LA / Santa Monica
Client:
The Academy of Motion Picture Arts and Sciences
Title:
AMPAS BRANDING
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140007D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Casey House
Title:
Art With Heart
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140235D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library (Visual ID)
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140404D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140650D
Award:
2014 Design Merit Award
Agency:
ADK / Tokyo
Client:
Fuji Heavy Industries
Title:
minicar light stream.
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140044D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Karla Colletto
Title:
It Was A Journey
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140341D
Award:
2014 Design Merit Award
Agency:
Dvein / Barcelona, Spain + Blacklist / New York
Client:
Adobe
Title:
Adobe Creative Series 'The Vein / Magma'
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140388D
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
I Am the New Creative
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140454D
Award:
2014 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
TEDx Sydney
Title:
The First Taste
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
141115D
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Midorino Dental Clinic
Title:
Midorino Dental Clinic
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140003D
Award:
2014 Design Merit Award
Agency:
Alt Group / Auckland
Client:
New Zealand Opera
Title:
New Zealand Opera
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140073D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Hoi Bo
Title:
Hoi Bo
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140173D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Vuhl
Title:
Vuhl
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140174D
Award:
2014 Design Merit Award
Agency:
Bold / Stockholm
Client:
The Shirt Factory
Title:
The Shirt Factory redesign
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140180D
Award:
2014 Design Merit Award
Agency:
ChiiiDesign / Macau
Client:
Instituto Cultural do Governo da R.A.E de Macau
Title:
24th Macao Arts Festival
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140206D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Great Northern Hotel
Title:
Great Northern Hotel
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140544D
Award:
2014 Design Merit Award
Agency:
Interbrand / New York
Client:
YP
Title:
The New Way To Do
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140580D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Kinetic + Scotts Square + Mikanbako
Title:
Uu 3D CUSTOM FIGURINES
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140628D
Award:
2014 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
TRO
Title:
TRO Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140638D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140730D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Parc Olympique
Title:
A new identity for the Montréal Olympic Park
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140743D
Award:
2014 Design Merit Award
Agency:
Linshaobin design / Shantou
Client:
XINLIN TEAHOUSE
Title:
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140744D
Award:
2014 Design Merit Award
Agency:
Magpie Studio / London
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140768D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141024D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Re Identity
Title:
Re brand Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141077D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Visualaz
Title:
Visualaz
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141078D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Francois Chartier
Title:
Chartier createur d'harmonies
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141135D
Award:
2014 Design Merit Award
Agency:
Snohetta Design / Oslo / New York
Client:
Avinor
Title:
Avinor
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141147D
Award:
2014 Design Merit Award
Agency:
The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client:
Epic Distribution
Title:
Provisions
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141215D