The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Alzheimer's Gallery
Agency: Grupo Gallegos / Huntington Beach
Client: Alzheimer's Association, California Southland Chapter Category: Design Craft / Photography - Single or Series
The Söderberg Prize 2014 / Ann-Sofie Back
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Design Craft / Photography - Single or Series
Tokyo New Designer Fashion Grand Prix
Agency: Harajuku Sun-Ad / Tokyo
Client: Fashion Business Human Resources Development Executive Category: Design Craft / Photography - Single or Series
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Design Craft / Photography - Single or Series
Google Year in Search
Agency: R/GA London / London
Client: Google Category: Broadcast & Moving Image / Short Films & Videos
Seafolly X Panama
Agency: The Monkeys / Sydney
Client: Seafolly Category: Broadcast & Moving Image / Short Films & Videos
Humble Coffee Company logo
Agency: 3 Advertising / Albuquerque
Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso
Agency: good design company / Tokyo
Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
Cultivating Thought Author Series
Agency: Chipotle Mexican Grill / New York
Client: Chipotle Mexican Grill Category: Package Design / Single or Series
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Package Design / Single or Series
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto Category: Package Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Package Design / Single or Series
Rain For Sale
Agency: Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client: The Coca-Cola Company Category: Package Design / Single or Series
Gauze of Menpu Masda
Agency: Peace Graphics / Nagoya
Client: MARUJU Co. Ltd. Category: Package Design / Single or Series
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Agency: Xinlin Teahouse / Shantou
Client: Xinlin Teahouse Category: Package Design / Single or Series
MOSHIMO BOOK CALENDAR
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Package Design / Single or Series
Corporate Design halbacht
Agency: jaeger & jaeger / Ueberlingen
Client: Knoblauch halbacht GmbH Category: Brand Identity / Series
LOFT & Fab Award 2014
Agency: Junya Maejima / Tokyo + Morphing, inc. / Tokyo
Client: THE LOFT CO., LTD. Category: Brand Identity / Series
House-Maison
Agency: Leo Burnett, Toronto / Toronto
Client: House-Maison Category: Brand Identity / Series
Item - Brand Identity
Agency: lg2boutique / Montreal + LG2 / Montreal
Client: Item Category: Brand Identity / Series
Dandelyan Identity
Agency: Magpie Studio / LONDON
Client: Morgans Hotel Group - Mondrian London Category: Brand Identity / Series
GULLIVER'S PAPER TRAVELS
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Yamato Corporation Category: Brand Identity / Series
Art of a Woman
Agency: One Twenty Three West / Vancouver
Client: Diane's Lingerie Category: Brand Identity / Series
ISSEY MIYAKE INC. “MESSAGE”
Agency: TYMOTE Inc. / Tokyo + buffer Renaiss / Tokyo + AMPlifier / Tokyo
Client: ISSEY MIYAKE INC. Category: Brand Identity / Series
MICA Graduate Programs
Agency: Design Army / Washington
Client: MICA Category: Public Service - Design / Publication Design
A Compendium on Race
Agency: SYPartners / New York
Client: SYPartners Category: Public Service - Design / Publication Design
Bynd Artisan Brochure
Agency: &Larry / Singapore
Client: Bynd Artisan Category: Collateral Design / Booklets & Brochures
Smith Oyster Bar
Agency: Leo Burnett, Toronto / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Booklets & Brochures
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
Astrobrights Fly High Red Packets
Agency: BLOW / Hong Kong
Client: Polytrade Paper Corporation Limited Category: Design Craft / Printing & Paper Craft - Single or Series
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra Category: Design Craft / Printing & Paper Craft - Single or Series
creative catch
Agency: cosmos / Tokyo + Takezasado / Kyoto
Client: Takezasado Category: Design Craft / Printing & Paper Craft - Single or Series
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Design Craft / Printing & Paper Craft - Single or Series
good morning original calendar: Botanical Life
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Design Craft / Printing & Paper Craft - Single or Series
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Design Craft / Printing & Paper Craft - Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Design Craft / Printing & Paper Craft - Single or Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Pvt. Ltd. Category: Design Craft / Printing & Paper Craft - Single or Series
TCC AWARDS 2014
Agency: Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: Tokyo Copywriters Club Category: Design Craft / Printing & Paper Craft - Single or Series
Palette Notebook
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Palette poster
Agency: SIX inc. / Minato-ku
Client: SIX inc. Category: Design Craft / Printing & Paper Craft - Single or Series
Emotions concerning the Solar Terms
Agency: T-Change Design Studio / Nanjing
Client: Day Day Up Design Consultants Co.,Ltd Category: Design Craft / Printing & Paper Craft - Single or Series
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Agency:
Grupo Gallegos / Huntington Beach
Client:
Alzheimer's Association, California Southland Chapter
Title:
Alzheimer's Gallery
Category:
Design Craft / Photography - Single or Series
Annual ID:
150486A
Award:
2015 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
The Söderberg Prize 2014 / Ann-Sofie Back
Category:
Design Craft / Photography - Single or Series
Annual ID:
150501A
Award:
2015 Design Merit Award
Agency:
Harajuku Sun-Ad / Tokyo
Client:
Fashion Business Human Resources Development Executive
Title:
Tokyo New Designer Fashion Grand Prix
Category:
Design Craft / Photography - Single or Series
Annual ID:
150502A
Award:
2015 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Photography - Single or Series
Annual ID:
150587A
Award:
2015 Design Merit Award
Agency:
R/GA London / London
Client:
Google
Title:
Google Year in Search
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
150976A
Award:
2015 Design Merit Award
Agency:
The Monkeys / Sydney
Client:
Seafolly
Title:
Seafolly X Panama
Category:
Broadcast & Moving Image / Short Films & Videos
Annual ID:
151144A
Award:
2015 Design Merit Award
Agency:
3 Advertising / Albuquerque
Client:
Humble Coffee Company
Title:
Humble Coffee Company logo
Category:
Brand Identity / Logo Design
Annual ID:
150003A
Award:
2015 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Logo Design
Annual ID:
150010A
Award:
2015 Design Merit Award
Agency:
good design company / Tokyo
Client:
KUBARA HONKE Co.,Ltd.
Title:
Enso
Category:
Brand Identity / Logo Design
Annual ID:
150460A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
King Pong
Category:
Brand Identity / Logo Design
Annual ID:
150999A
Award:
2015 Design Merit Award
Agency:
Chipotle Mexican Grill / New York
Client:
Chipotle Mexican Grill
Title:
Cultivating Thought Author Series
Category:
Package Design / Single or Series
Annual ID:
150223A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Package Design / Single or Series
Annual ID:
150296A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Ajinomoto
Title:
Eat Life Package
Category:
Package Design / Single or Series
Annual ID:
150318A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Package Design / Single or Series
Annual ID:
150593A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather / Bogota + Geometry Global / Bogotá
Client:
The Coca-Cola Company
Title:
Rain For Sale
Category:
Package Design / Single or Series
Annual ID:
150839A
Award:
2015 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
MARUJU Co. Ltd.
Title:
Gauze of Menpu Masda
Category:
Package Design / Single or Series
Annual ID:
150921A
Award:
2015 Design Merit Award
Agency:
Xinlin Teahouse / Shantou
Client:
Xinlin Teahouse
Title:
Xinlin Teahouse - 1793 Chaoshan Old Port Gongfu Tea
Category:
Package Design / Single or Series
Annual ID:
151219A
Award:
2015 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
MOSHIMO BOOK CALENDAR
Category:
Package Design / Single or Series
Annual ID:
151239A
Award:
2015 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Nakai Sangyo
Title:
KITOTE
Category:
Brand Identity / Series
Annual ID:
150388A
Award:
2015 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Knoblauch halbacht GmbH
Title:
Corporate Design halbacht
Category:
Brand Identity / Series
Annual ID:
150562A
Award:
2015 Design Merit Award
Agency:
Junya Maejima / Tokyo + Morphing, inc. / Tokyo
Client:
THE LOFT CO., LTD.
Title:
LOFT & Fab Award 2014
Category:
Brand Identity / Series
Annual ID:
150573A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
House-Maison
Title:
House-Maison
Category:
Brand Identity / Series
Annual ID:
150685A
Award:
2015 Design Merit Award
Agency:
lg2boutique / Montreal + LG2 / Montreal
Client:
Item
Title:
Item - Brand Identity
Category:
Brand Identity / Series
Annual ID:
150699A
Award:
2015 Design Merit Award
Agency:
Magpie Studio / LONDON
Client:
Morgans Hotel Group - Mondrian London
Title:
Dandelyan Identity
Category:
Brand Identity / Series
Annual ID:
150735A
Award:
2015 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Yamato Corporation
Title:
GULLIVER'S PAPER TRAVELS
Category:
Brand Identity / Series
Annual ID:
150812A
Award:
2015 Design Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Diane's Lingerie
Title:
Art of a Woman
Category:
Brand Identity / Series
Annual ID:
150918A
Award:
2015 Design Merit Award
Agency:
SID LEE / Montréal
Client:
ADC
Title:
ADC Re-Branding
Category:
Brand Identity / Series
Annual ID:
151042A
Award:
2015 Design Merit Award
Agency:
TYMOTE Inc. / Tokyo + buffer Renaiss / Tokyo + AMPlifier / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
ISSEY MIYAKE INC. “MESSAGE”
Category:
Brand Identity / Series
Annual ID:
151155A
Award:
2015 Design Merit Award
Agency:
Design Army / Washington
Client:
MICA
Title:
MICA Graduate Programs
Category:
Public Service - Design / Publication Design
Annual ID:
150335A
Award:
2015 Design Merit Award
Agency:
SYPartners / New York
Client:
SYPartners
Title:
A Compendium on Race
Category:
Public Service - Design / Publication Design
Annual ID:
151066A
Award:
2015 Design Merit Award
Agency:
&Larry / Singapore
Client:
Bynd Artisan
Title:
Bynd Artisan Brochure
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150001A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Booklets & Brochures
Annual ID:
150687A
Award:
2015 Design Merit Award
Agency:
Droga5 / New York
Client:
Chobani
Title:
Chobani Spoon
Category:
Product Design / Single or Series
Annual ID:
150370A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Product Design / Single or Series
Annual ID:
150452A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Product Design / Single or Series
Annual ID:
150591A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client:
Rosenthal GmbH
Title:
The Weddinglope
Category:
Product Design / Single or Series
Annual ID:
150592A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Product Design / Single or Series
Annual ID:
150594A
Award:
2015 Design Merit Award
Agency:
BLOW / Hong Kong
Client:
Polytrade Paper Corporation Limited
Title:
Astrobrights Fly High Red Packets
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150202A
Award:
2015 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Fonterra
Title:
Back to Nature
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150239A
Award:
2015 Design Merit Award
Agency:
cosmos / Tokyo + Takezasado / Kyoto
Client:
Takezasado
Title:
creative catch
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150242A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150451A
Award:
2015 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar: Botanical Life
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150461A
Award:
2015 Design Merit Award
Agency:
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150577A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150590A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India Pvt. Ltd.
Title:
Sufi Rock
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
150854A
Award:
2015 Design Merit Award
Agency:
Sakura Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
Tokyo Copywriters Club
Title:
TCC AWARDS 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151023A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette Notebook
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151049A
Award:
2015 Design Merit Award
Agency:
SIX inc. / Minato-ku
Client:
SIX inc.
Title:
Palette poster
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151050A
Award:
2015 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Day Day Up Design Consultants Co.,Ltd
Title:
Emotions concerning the Solar Terms
Category:
Design Craft / Printing & Paper Craft - Single or Series
Annual ID:
151068A
Award:
2015 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart
Client:
ENERGETICON gGmbH
Title:
ENERGETICON
Category:
Experiences / Indoor Spaces
Annual ID:
150081A