The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Digital Product / Digital Product
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra Category: Consumer - Digital Product / Digital Product
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS Category: Consumer - Digital Product / Digital Product
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Consumer - Digital Product / Digital Product
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Easy Meal
Agency: FCB / Chicago
Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Campaign
Closed for Inventory
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Collateral / Posters - Campaign
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica
Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto
Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Consumer - Applications & Sites / Branded Games
Zolt Logo
Agency: fuseproject / San Francisco
Client: Zolt Category: Consumer - Brand Identity / Logo
HORI
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect Category: Consumer - Brand Identity / Logo
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit Category: Consumer - Brand Identity / Logo
The Visual Sound Logo
Agency: Heye GmbH / Munich
Client: Munich Philharmonic Category: Consumer - Brand Identity / Logo
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Brand Identity / Logo
King Koin Launderette Logo
Agency: Rethink / Toronto
Client: King Koin Launderette Category: Consumer - Brand Identity / Logo
Singing Sailor
Agency: Akestam Holst / Stockholm
Client: The Swedish Peace and Arbitration Society Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Solidarity Queue
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Marathon Walker
Agency: Ogilvy&Mather / Paris + Gang production / Paris
Client: Water for Africa Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
St. Pauli Peeback
Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client: IG St. Pauli/BID Reeperbahn+ Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
The First Accessible Brand Film. Siemens Home Appliances.
Agency: Heimat / Hamburg
Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Immersive / Commercial / Private / Other
Award:
2016 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Flash Reproductions
Title:
Wayward Arts
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16108M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client:
Kyoto University
Title:
Genius Table 'Meanwhile In Kyoto'
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16109M
Award:
2016 Design Merit Award
Agency:
DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16110M
Award:
2016 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16111M
Award:
2016 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
JTB Japan Travel
Title:
Stamp Passport Book for Izu Peninsula
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16112M
Award:
2016 Branded Entertainment Merit Award
Agency:
DDB&tribal / Warsaw
Client:
McDonald's Polska
Title:
Move Update. The Open Source Project
Category:
CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Annual ID:
BE16095M
Award:
2016 Design Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Annual ID:
DE16173M
Award:
2016 Intellectual Property Merit Award
Agency:
Anomaly / Shanghai
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16016M
Award:
2016 Intellectual Property Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16017M
Award:
2016 Intellectual Property Merit Award
Agency:
Colenso BBDO / Auckland
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16018M
Award:
2016 Intellectual Property Merit Award
Agency:
Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16019M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16114M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16115M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16116M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16117M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16118M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Tombstone Pizza
Title:
Easy Meal
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16119M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16120M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
FIAT
Title:
Nature Isn't Cute
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16121M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16122M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16123M
Award:
2016 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16124M
Award:
2016 Print & Outdoor Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16125M
Award:
2016 Design Merit Award
Agency:
Dollar Shave Club / Venice + DS REPS / Santa Monica
Client:
Dollar Shave Club
Title:
B.A. Loonman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16179M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16180M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Live Vines
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16126M
Award:
2016 Print & Outdoor Merit Award
Agency:
Juniper Park\TBWA / Toronto
Client:
Miller Coors
Title:
Pride Coaster Poster
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16127M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs - Bruce Willis
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16128M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs - Tilda Swinton
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16129M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs - George Clooney
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16130M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Annual ID:
PO16131M
Award:
2016 Mobile Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Branded Games
Annual ID:
MO16044M
Award:
2016 Design Merit Award
Agency:
fuseproject / San Francisco
Client:
Zolt
Title:
Zolt Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16119M
Award:
2016 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Hori Architect
Title:
HORI
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16120M
Award:
2016 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16121M
Award:
2016 Design Merit Award
Agency:
Heye GmbH / Munich
Client:
Munich Philharmonic
Title:
The Visual Sound Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16122M
Award:
2016 Design Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16123M
Award:
2016 Design Merit Award
Agency:
Rethink / Toronto
Client:
King Koin Launderette
Title:
King Koin Launderette Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16124M
Award:
2016 Print & Outdoor Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Peace and Arbitration Society
Title:
Singing Sailor
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16202M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16203M
Award:
2016 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Ministry of Unification
Title:
Piano of Unification
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16204M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom (Good Blood Club)
Title:
Solidarity Queue
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16205M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16206M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client:
IG St. Pauli/BID Reeperbahn+
Title:
St. Pauli Peeback
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16207M
Award:
2016 Print & Outdoor Merit Award
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16208M
Award:
2016 Mobile Merit Award
Agency:
Garbergs / Stockholm
Client:
BRIS
Title:
Abused Emojis
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16075M
Award:
2016 Mobile Merit Award
Agency:
Google Creative Lab / London + The Rumpus Room / London
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16076M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16077M
Award:
2016 Responsive Environments Merit Award
Agency:
Heimat / Hamburg
Client:
BSH Hausgeräte GmbH
Title:
The First Accessible Brand Film. Siemens Home Appliances.
Category:
Consumer - Immersive / Commercial / Private / Other
Annual ID:
RE16016M
Award:
2016 Responsive Environments Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Immersive / Commercial / Private / Other
Annual ID:
RE16017M