The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Never Stop
Agency: Mekanism / San Francisco + Sister / San Francisco
Client: The North Face Category: Craft - Editing / Editing
Yesterday/Today
Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok
Client: Tokio Marine Category: Craft - Editing / Editing
Just Another Day
Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Chaos Theory
Agency: Mistress / Los Angeles
Client: World Surf League Category: Craft - Editing / Editing
Your Story Is Calling - Manifesto
Agency: Translation / New York City + Radical Media / New York City
Client: Jeep Category: Craft - Editing / Editing
"Commander"
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client: Audi Category: Craft - Editing / Editing
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA
Agency: Jam3 / Toronto
Client: MTV Category: Consumer - Websites / Social Networks / Community
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York
Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA
Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Music / Sound / Music / Sound
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston
Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs
Agency: OgilvyOne / London
Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Digital / Websites, Microsites & Banners
The Ad Filter
Agency: BETC / Paris + BETC Digital / Paris
Client: D&AD Category: Consumer - Digital / Websites, Microsites & Banners
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Digital / Websites, Microsites & Banners
Mini John Cooper Works Youtube Race
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Consumer - Digital / Websites, Microsites & Banners
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Digital / Websites, Microsites & Banners
ClickTwo Travel
Agency: McCann / London
Client: Momondo Category: Consumer - Digital / Websites, Microsites & Banners
Squadvertiser
Agency: McCann / London
Client: Microsoft Category: Consumer - Digital / Websites, Microsites & Banners
MTVVMA.NET
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Digital / Websites, Microsites & Banners
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Digital / Websites, Microsites & Banners
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Craft - Brand Voice / Brand Voice
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Craft - Brand Voice / Brand Voice
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Craft - Brand Voice / Brand Voice
Wishes for Baby
Agency: Weber Shandwick / New York, Boston
Client: Fisher-Price Category: Craft - Brand Voice / Brand Voice
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Category: Consumer - Cross-Channel / User Experience
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks Category: Craft - Website Design / Website Design
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Craft - Website Design / Website Design
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative Category: Craft - Website Design / Website Design
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Craft - Website Design / Website Design
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox Category: Craft - Website Design / Website Design
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client: Microsoft Xbox Category: Craft - Website Design / Website Design
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
The Train Brain
Agency: Kärnhuset / Stockholm
Client: Stockholmståg Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
#CatchDrogon
Agency: 360i / New York
Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Targeted News Stories
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Fuel the Fire
Agency: Leo Burnett / Sydney + Brightworks / Sydney
Client: GIO Insurance Category: Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco + Sister / San Francisco
Client:
The North Face
Title:
Never Stop
Category:
Craft - Editing / Editing
Annual ID:
BE16115M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Editing / Editing
Annual ID:
FI16267M
Award:
2016 Film Merit Award
Agency:
Havas Worldwide / Singapore + The Sweet Shop / Bangkok
Client:
Tokio Marine
Title:
Yesterday/Today
Category:
Craft - Editing / Editing
Annual ID:
FI16268M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Craft - Editing / Editing
Annual ID:
FI16269M
Award:
2016 Film Merit Award
Agency:
Mistress / Los Angeles
Client:
World Surf League
Title:
Chaos Theory
Category:
Craft - Editing / Editing
Annual ID:
FI16270M
Award:
2016 Film Merit Award
Agency:
Translation / New York City + Radical Media / New York City
Client:
Jeep
Title:
Your Story Is Calling - Manifesto
Category:
Craft - Editing / Editing
Annual ID:
FI16271M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client:
Audi
Title:
"Commander"
Category:
Craft - Editing / Editing
Annual ID:
FI16272M
Award:
2016 Interactive Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16058M
Award:
2016 Interactive Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16059M
Award:
2016 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16060M
Award:
2016 Film Merit Award
Agency:
180LA / Santa Monica + The Corner Shop / Santa Monica
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16273M
Award:
2016 Film Merit Award
Agency:
Google Android / New York + Droga5 / New York + The Mill / New York
Client:
Google Android
Title:
Friends Forever
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16274M
Award:
2016 Film Merit Award
Agency:
Factory / London + RPA / LA + Reset Content / LA
Client:
Honda
Title:
Paper
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16275M
Award:
2016 Film Merit Award
Agency:
FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client:
University of Western Sydney
Title:
Deng Adut
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16276M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16277M
Award:
2016 Design Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
JetBlue
Title:
#NYCTAKEOFF
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16167M
Award:
2016 Design Merit Award
Agency:
OgilvyOne / London
Client:
BT Sport
Title:
Champions League Pubs
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16168M
Award:
2016 Direct Merit Award
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16051M
Award:
2016 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
D&AD
Title:
The Ad Filter
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16052M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16053M
Award:
2016 Direct Merit Award
Agency:
Kinetic / Singapore
Client:
MINI ASIA
Title:
Mini John Cooper Works Youtube Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16054M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16055M
Award:
2016 Direct Merit Award
Agency:
McCann / London
Client:
Momondo
Title:
ClickTwo Travel
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16056M
Award:
2016 Direct Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Squadvertiser
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16057M
Award:
2016 Direct Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTVVMA.NET
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16058M
Award:
2016 Direct Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16059M
Award:
2016 Public Relations Merit Award
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16068M
Award:
2016 Public Relations Merit Award
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16069M
Award:
2016 Public Relations Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16070M
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16071M
Award:
2016 Public Relations Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16072M
Award:
2016 Public Relations Merit Award
Agency:
Weber Shandwick / New York, Boston
Client:
Fisher-Price
Title:
Wishes for Baby
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16073M
Award:
2016 Mobile Merit Award
Agency:
(anónimo) / mexico
Client:
Interlingua
Title:
Instaclass
Category:
Consumer - Advertising on Mobile Devices / In-App
Annual ID:
MO16065M
Award:
2016 UX / UI Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB
Title:
Clever Kash
Category:
Consumer - Cross-Channel / User Experience
Annual ID:
UX16047M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Craft - Website Design / Website Design
Annual ID:
IN16117M
Award:
2016 Interactive Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Craft - Website Design / Website Design
Annual ID:
IN16118M
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Craft - Website Design / Website Design
Annual ID:
IN16119M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles + MediaMonks / Los Angeles
Client:
Target
Title:
Share The Force
Category:
Craft - Website Design / Website Design
Annual ID:
IN16120M
Award:
2016 Interactive Merit Award
Agency:
EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client:
Dimension Point / Avex Music Creative
Title:
Namie Amuro ?Anything? for Google Chrome
Category:
Craft - Website Design / Website Design
Annual ID:
IN16121M
Award:
2016 Interactive Merit Award
Agency:
Havas Worldwide / New York + Studio 6 / New York
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Craft - Website Design / Website Design
Annual ID:
IN16122M
Award:
2016 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Craft - Website Design / Website Design
Annual ID:
IN16123M
Award:
2016 Interactive Merit Award
Agency:
twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Website Design / Website Design
Annual ID:
IN16124M
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16054M
Award:
2016 Intellectual Property Merit Award
Agency:
Kärnhuset / Stockholm
Client:
Stockholmståg
Title:
The Train Brain
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Annual ID:
IP16032M
Award:
2016 Social Media Merit Award
Agency:
360i / New York
Client:
HBO / Game of Thrones
Title:
#CatchDrogon
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16025M
Award:
2016 Social Media Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16026M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16027M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16028M
Award:
2016 Social Media Merit Award
Agency:
iris / London + Frenzy / Paris + Carat / London
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16029M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / Sydney + Brightworks / Sydney
Client:
GIO Insurance
Title:
Fuel the Fire
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16030M