The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Online Video / Online-only Video - Campaign
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Use of Technology / Physical Product & Mobile Integration
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Websites / Utility
Backfire
Agency: Rethink / Toronto
Client: States United Against Gun Violence Category: Websites / Utility
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Craft - Animation / Campaign
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Physical Product
I am Trash
Agency: Ogilvy / Paris + Etat Libre D'orange / Paris + H&O / Paris
Client: Etat Libre d'Orange Category: Physical Product
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Physical Product
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Physical Product
SHEQUEL
Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas + 3008 / Dallas
Client: The Wild Detectives Category: Physical Product
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories
Agency: Y&R / Prague
Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Sound Design / Single
Better You
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hokey Pokey
Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Unlock
Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client: Apple Category: Craft - Editing / Single
Get Ready
Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Editing / Single
One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven
Client: Mars Chocolate North America/ Snickers Category: Online Advertising / Display Ads
Subaru Amazon Infiltration
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Online Advertising / Display Ads
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Category: Online Advertising / Display Ads
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America Category: Location-Specific Video
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday
Agency: Barbarian / New York + Cheil Worldwide / Seoul
Client: Samsung HQ Category: Craft - Cinematography / Campaign
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Craft - Visual & Audio Craft / Animation
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Influencer Marketing / Single Channel
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
Unlock
Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
THE IDEA
Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client: CANAL + Category: Craft - Visual Effects / Single
Spider
Agency: Engine / London
Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead
Agency: The Mill / New York + BBH / New York + MJZ / New York + MPC / New York
Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You
Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London
Client: SIE Category: Craft - Visual Effects / Single
STARLINK
Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris
Client: UBISOFT Category: Craft - Visual Effects / Single
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Public Relations
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Innovation in Public Relations
Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London
Client: Taco Bell Category: Innovation in Public Relations
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Palessi
Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client: Payless ShoeSource Inc. Category: Reputation Management
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America Category: Location-Specific Video
Award:
2019 Interactive & Online Merit Award
Agency:
Leo Burnett Malaysia / Kuala Lumpur
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Online Video / Online-only Video - Campaign
Annual ID:
OS_IN19064M
Award:
2019 Mobile Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19036M
Award:
2019 Interactive & Online Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Annual ID:
OS_IN19034M
Award:
2019 Interactive & Online Merit Award
Agency:
Rethink / Toronto
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Websites / Utility
Annual ID:
OS_IN19035M
Award:
2019 Interactive & Online Merit Award
Agency:
VMLY&R / Sydney
Client:
Unicef Australia
Title:
Hope Page
Category:
Websites / Utility
Annual ID:
OS_IN19036M
Award:
2019 Moving Image Craft Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI19099M
Award:
2019 Intellectual Property Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Physical Product
Annual ID:
OS_IP19009M
Award:
2019 Intellectual Property Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Physical Product
Annual ID:
OS_IP19010M
Award:
2019 Intellectual Property Merit Award
Agency:
Ogilvy / Paris + Etat Libre D'orange / Paris + H&O / Paris
Client:
Etat Libre d'Orange
Title:
I am Trash
Category:
Physical Product
Annual ID:
OS_IP19011M
Award:
2019 Intellectual Property Merit Award
Agency:
The Brand Agency / Perth
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Physical Product
Annual ID:
OS_IP19012M
Award:
2019 Intellectual Property Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Physical Product
Annual ID:
OS_IP19013M
Award:
2019 Intellectual Property Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Physical Product
Annual ID:
OS_IP19014M
Award:
2019 Intellectual Property Merit Award
Agency:
Havas PR / Madrid
Client:
Hyundai
Title:
Eco Parking
Category:
Physical Product
Annual ID:
OS_IP19015M
Award:
2019 Intellectual Property Merit Award
Agency:
Dieste, Inc. / Dallas + The Wild Detectives / Dallas + 3008 / Dallas
Client:
The Wild Detectives
Title:
SHEQUEL
Category:
Physical Product
Annual ID:
OS_IP19016M
Award:
2019 Moving Image Craft Merit Award
Agency:
Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19108M
Award:
2019 Moving Image Craft Merit Award
Agency:
Y&R / Prague
Client:
Post Bellum/ National History Archive
Title:
Untold Stories
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19109M
Award:
2019 Moving Image Craft Merit Award
Agency:
CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19110M
Award:
2019 Moving Image Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19111M
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client:
Apple
Title:
Better You
Category:
Craft - Editing / Single
Annual ID:
OS_MI19077M
Award:
2019 Moving Image Craft Merit Award
Agency:
Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client:
Apple
Title:
Hokey Pokey
Category:
Craft - Editing / Single
Annual ID:
OS_MI19078M
Award:
2019 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Editing / Single
Annual ID:
OS_MI19079M
Award:
2019 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Editing / Single
Annual ID:
OS_MI19080M
Award:
2019 Moving Image Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Annual ID:
OS_MI19081M
Award:
2019 Interactive & Online Merit Award
Agency:
BBDO / New York + JHFProductions/WorldWarSeven
Client:
Mars Chocolate North America/ Snickers
Title:
One for Two
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19042M
Award:
2019 Interactive & Online Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America
Title:
Subaru Amazon Infiltration
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19043M
Award:
2019 Interactive & Online Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO
Title:
Buffer Rage
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN19044M
Award:
2019 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Location-Specific Video
Annual ID:
OS_FI19111M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI19091M
Award:
2019 Moving Image Craft Merit Award
Agency:
Barbarian / New York + Cheil Worldwide / Seoul
Client:
Samsung HQ
Title:
Fine Art Everyday
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI19092M
Award:
2019 Digital Craft Merit Award
Agency:
BBDO / New York + MTC
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19033M
Award:
2019 Digital Craft Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19034M
Award:
2019 Digital Craft Merit Award
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19035M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19010M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19011M
Award:
2019 Moving Image Craft Merit Award
Agency:
MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19101M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19102M
Award:
2019 Moving Image Craft Merit Award
Agency:
Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client:
CANAL +
Title:
THE IDEA
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19103M
Award:
2019 Moving Image Craft Merit Award
Agency:
Engine / London
Client:
CNR: Royal Navy and Royal Marines
Title:
Spider
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19104M
Award:
2019 Moving Image Craft Merit Award
Agency:
The Mill / New York + BBH / New York + MJZ / New York + MPC / New York
Client:
PlayStation
Title:
Journey Ahead
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19105M
Award:
2019 Moving Image Craft Merit Award
Agency:
180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London
Client:
SIE
Title:
This Could be You
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19106M
Award:
2019 Moving Image Craft Merit Award
Agency:
Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris
Client:
UBISOFT
Title:
STARLINK
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19107M
Award:
2019 Public Relations Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Annual ID:
OS_PR19081M
Award:
2019 Public Relations Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Annual ID:
OS_PR19082M
Award:
2019 Public Relations Merit Award
Agency:
Edelman / London + Edelman / LA + UNIT9 / London
Client:
Taco Bell
Title:
Big Bell
Category:
Innovation in Public Relations
Annual ID:
OS_PR19083M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Annual ID:
OS_PR19084M
Award:
2019 Print & Outdoor Merit Award
Agency:
Edelman / New York
Client:
KFC
Title:
KFC 11 Herbs & Spices Firelog
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19098M
Award:
2019 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19099M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19100M
Award:
2019 Public Relations Merit Award
Agency:
DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client:
Payless ShoeSource Inc.
Title:
Palessi
Category:
Reputation Management
Annual ID:
OS_PR19069M
Award:
2019 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Location-Specific Video
Annual ID:
OS_BE19067M