The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe
Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney
Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood
Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles
Client: Youth Ambassadors Category: Craft - Use of Music / Original Music
Life-size Model Robot Project
Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Printing & Production
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Custom Content
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
STILL UNKNOWN
Agency: DENTSU INC. / Tokyo
Client: Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Promotional / Collateral / Posters - Campaign
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Promotional / Collateral / Posters - Campaign
Coming of Age
Agency: DDB Group / Singapore + Independent / Singapore
Client: Breast Cancer Foundation Category: Promotional / Collateral / Posters - Campaign
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Promotional / Collateral / Posters - Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Collateral / Posters - Campaign
Day Of The Dead Journalists
Agency: Juniper ParkTBWA Communications / Toronto + IFEX / Toronto
Client: IFEX Category: Promotional / Collateral / Posters - Campaign
Lyric Outdoor Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Campaign
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Promotional / Collateral / Posters - Campaign
AUTISM CAN WORK
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client: Andros Category: Public Relations
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Public Relations
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York
Client: Mucinex Category: Public Relations
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Long Form Video / Single
The Arrivals
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: SAS Category: Long Form Video / Single
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Innovation in Interactive
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Innovation in Interactive
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Innovation in Interactive
Final Space - Facebook Live: Cards With Gary
Agency: GLOW / New York + TBS / Atlanta
Client: TBS Category: Innovation in Interactive
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Craft / Use of Music
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Use of Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft / Use of Music
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Live Webcast
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football
Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested
Agency: Scholz & Friends / Berlin
Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Innovation in Design
The Universal language of pain
Agency: BBDO / Bangkok
Client: Mercedes-Benz (Thailand) Category: Innovation in Design
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Innovation in Design
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Design
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck Category: Integrated Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Moving Image Craft Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19116M
Award:
2019 Moving Image Craft Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19117M
Award:
2019 Moving Image Craft Merit Award
Agency:
TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney
Client:
The Woolmark Company
Title:
Live&Breathe
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19118M
Award:
2019 Moving Image Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19119M
Award:
2019 Moving Image Craft Merit Award
Agency:
VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles
Client:
Youth Ambassadors
Title:
Lessons From My Neighborhood
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19120M
Award:
2019 Print & Outdoor Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client:
SEGA Interactive Co., Ltd.
Title:
Life-size Model Robot Project
Category:
Craft / Printing & Production
Annual ID:
OS_PO19155M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Printing & Production
Annual ID:
OS_PO19156M
Award:
2019 Radio & Audio Merit Award
Agency:
Nez&Pez / Charlotte
Client:
HuntSource
Title:
Cyber War of the World
Category:
Custom Content
Annual ID:
OS_RA19036M
Award:
2019 Radio & Audio Merit Award
Agency:
R/GA / San Francisco
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Custom Content
Annual ID:
OS_RA19037M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX19058M
Award:
2019 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Advertising Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
STILL UNKNOWN
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19090M
Award:
2019 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19091M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group / Singapore + Independent / Singapore
Client:
Breast Cancer Foundation
Title:
Coming of Age
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19092M
Award:
2019 Print & Outdoor Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
McMansions
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19093M
Award:
2019 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19094M
Award:
2019 Print & Outdoor Merit Award
Agency:
Juniper ParkTBWA Communications / Toronto + IFEX / Toronto
Client:
IFEX
Title:
Day Of The Dead Journalists
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19095M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Outdoor Poster Series
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19096M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19097M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie
Client:
Andros
Title:
AUTISM CAN WORK
Category:
Public Relations
Annual ID:
OS_HW19075M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Public Relations
Annual ID:
OS_HW19076M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / New York
Client:
Motorola
Title:
Phone-Life Balance
Category:
Public Relations
Annual ID:
OS_HW19077M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Reckitt Benckiser / New York
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Annual ID:
OS_HW19078M
Award:
2019 Branded Entertainment Merit Award
Agency:
Buzzman / 75010, Paris
Client:
DELSEY PARIS
Title:
THE HERITAGE
Category:
Long Form Video / Single
Annual ID:
OS_BE19061M
Award:
2019 Branded Entertainment Merit Award
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Long Form Video / Single
Annual ID:
OS_BE19062M
Award:
2019 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
SAS
Title:
The Arrivals
Category:
Long Form Video / Single
Annual ID:
OS_BE19063M
Award:
2019 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Innovation in Interactive
Annual ID:
OS_IN19077M
Award:
2019 Interactive & Online Merit Award
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Innovation in Interactive
Annual ID:
OS_IN19078M
Award:
2019 Interactive & Online Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Innovation in Interactive
Annual ID:
OS_IN19079M
Award:
2019 Interactive & Online Merit Award
Agency:
GLOW / New York + TBS / Atlanta
Client:
TBS
Title:
Final Space - Facebook Live: Cards With Gary
Category:
Innovation in Interactive
Annual ID:
OS_IN19080M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Craft / Use of Music
Annual ID:
OS_RA19052M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Use of Music
Annual ID:
OS_RA19053M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Use of Music
Annual ID:
OS_RA19054M
Award:
2019 Radio & Audio Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client:
Wendy's
Title:
webeefin?
Category:
Craft / Use of Music
Annual ID:
OS_RA19055M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pagés BBDO / Santo Domingo
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Live Webcast
Annual ID:
OS_BE19066M
Award:
2019 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19042M
Award:
2019 Film Merit Award
Agency:
FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client:
Buffalo Wild Wings
Title:
Escape to Football
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19043M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19044M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19045M
Award:
2019 Film Merit Award
Agency:
Scholz & Friends / Berlin
Client:
toom hardware stores
Title:
Tested
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19046M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Innovation in Design
Annual ID:
OS_DE19223M
Award:
2019 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Innovation in Design
Annual ID:
OS_DE19224M
Award:
2019 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Mercedes-Benz (Thailand)
Title:
The Universal language of pain
Category:
Innovation in Design
Annual ID:
OS_DE19225M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Design
Annual ID:
OS_DE19226M
Award:
2019 Design Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Innovation in Design
Annual ID:
OS_DE19227M
Award:
2019 Design Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Design
Annual ID:
OS_DE19228M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London + Studio AKA / London
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Annual ID:
OS_HW19080M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Campaign
Annual ID:
OS_HW19081M
Award:
2019 Print & Outdoor Merit Award
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19101M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19102M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19103M