The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Editorial / Books
Hotel Tango Packaging
Agency: Young & Laramore / Indianapolis, IN
Client: Hotel Tango Category: Packaging / Mass-market
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Spatial Design / Experiential & Immersive
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Spatial Design / Experiential & Immersive
The Art of Bloom
Agency: Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client: The Art of Bloom Category: Spatial Design / Experiential & Immersive
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Spatial Design / Experiential & Immersive
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
HA KO "Scent Reminiscent"
Agency: Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client: Kunjudo Co., Ltd. Category: Craft / Printing & Paper Craft
THE FUTURE IS SLOW
Agency: Mori Inc. / Tokyo + Stink Studios / New York
Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Out of Home / Series
AirPods Pro
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client: Apple Category: Out of Home / Series
Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Out of Home / Series
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Series
The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Promotional / Collateral Items
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
The Climate Pen
Agency: TBWA / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Promotional / Collateral Items
One Mindful Mind
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain and Spine Institute Category: Promotional / Collateral Items
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Promotional / Collateral Items
SP50 - BORN INTEGRATED
Agency: SERVICEPLAN GERMANY / Munich
Client: SERVICEPLAN GROUP Category: Promotional / Collateral Items
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden Category: Promotional / Collateral Items
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Spatial Design / Architecture
Round-the-Clock Pizza Box
Agency: Leo Burnett / Toronto
Client: 7 West Restaurant Category: Packaging / Specialty
Figlia - Feminine by Nature
Agency: Superunion / Hong Kong
Client: Agricola Dargenio Category: Packaging / Specialty
Planters – Gone But Never Forgotten
Agency: Jones Knowles Ritchie / New York
Client: Kraft Heinz Category: Packaging / Specialty
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Packaging / Specialty
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Packaging / Specialty
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging / Specialty
Pod Pack
Agency: One Twenty Three West / Vancouver
Client: Vancouver Island Brewery Category: Packaging / Specialty
Judgeable Covers Collections
Agency: Africa / Sao Paulo
Client: E-Galaxia Category: Editorial / Digital Publications
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Logo
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Branding / Logo
GG Möbel – Legacy of Mastery continued
Agency: ANTI / Group
Client: GG Möbel Category: Branding / Logo
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Branding / Corporate Communications
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Illustration
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Branding / Branded Item
#UnravelHate
Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client: Peace Collective Category: Branding / Branded Item
Award:
2020 Design Merit Award
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Editorial / Books
Annual ID:
OS_DE20_096M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Editorial / Books
Annual ID:
OS_DE20_097M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_127M
Award:
2020 Design Merit Award
Agency:
Young & Laramore / Indianapolis, IN
Client:
Hotel Tango
Title:
Hotel Tango Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_128M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_173M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_174M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_175M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_176M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_177M
Award:
2020 Design Merit Award
Agency:
Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client:
The Art of Bloom
Title:
The Art of Bloom
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_178M
Award:
2020 Design Merit Award
Agency:
Droga5 / New York
Client:
Thorne
Title:
The Frontier Within
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_179M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_207M
Award:
2020 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + Kunjudo Co., Ltd. / Awaji Island
Client:
Kunjudo Co., Ltd.
Title:
HA KO "Scent Reminiscent"
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_208M
Award:
2020 Design Merit Award
Agency:
Mori Inc. / Tokyo + Stink Studios / New York
Client:
Toyota Motor Corporation
Title:
THE FUTURE IS SLOW
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_209M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Out of Home / Series
Annual ID:
OS_DE20_153M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
AirPods Pro
Category:
Out of Home / Series
Annual ID:
OS_DE20_154M
Award:
2020 Design Merit Award
Agency:
Carmesi / Gurgaon
Client:
Carmesi
Title:
The Period Girl
Category:
Out of Home / Series
Annual ID:
OS_DE20_155M
Award:
2020 Design Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Signature Searches
Category:
Out of Home / Series
Annual ID:
OS_DE20_156M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Out of Home / Series
Annual ID:
OS_DE20_157M
Award:
2020 Design Merit Award
Agency:
( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client:
Pernod Ricard México
Title:
Absolut Street Trees
Category:
Out of Home / Series
Annual ID:
OS_DE20_158M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Series
Annual ID:
OS_DE20_159M
Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_120M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_121M
Award:
2020 Design Merit Award
Agency:
TBWA / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Climate Pen
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_122M
Award:
2020 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain and Spine Institute
Title:
One Mindful Mind
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_123M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_124M
Award:
2020 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
SERVICEPLAN GROUP
Title:
SP50 - BORN INTEGRATED
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_125M
Award:
2020 Design Merit Award
Agency:
NORD DDB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_126M
Award:
2020 Design Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Spatial Design / Architecture
Annual ID:
OS_DE20_180M
Award:
2020 Design Merit Award
Agency:
LG2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Packaging / Specialty
Annual ID:
OS_DE20_129M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
7 West Restaurant
Title:
Round-the-Clock Pizza Box
Category:
Packaging / Specialty
Annual ID:
OS_DE20_130M
Award:
2020 Design Merit Award
Agency:
Superunion / Hong Kong
Client:
Agricola Dargenio
Title:
Figlia - Feminine by Nature
Category:
Packaging / Specialty
Annual ID:
OS_DE20_131M
Award:
2020 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Kraft Heinz
Title:
Planters – Gone But Never Forgotten
Category:
Packaging / Specialty
Annual ID:
OS_DE20_132M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Packaging / Specialty
Annual ID:
OS_DE20_133M
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client:
SingleCut Beersmiths
Title:
Big in Japan
Category:
Packaging / Specialty
Annual ID:
OS_DE20_134M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging / Specialty
Annual ID:
OS_DE20_135M
Award:
2020 Design Merit Award
Agency:
One Twenty Three West / Vancouver
Client:
Vancouver Island Brewery
Title:
Pod Pack
Category:
Packaging / Specialty
Annual ID:
OS_DE20_136M
Award:
2020 Design Merit Award
Agency:
Africa / Sao Paulo
Client:
E-Galaxia
Title:
Judgeable Covers Collections
Category:
Editorial / Digital Publications
Annual ID:
OS_DE20_100M
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Logo
Annual ID:
OS_DE20_065M
Award:
2020 Design Merit Award
Agency:
Kind / Bergen
Client:
Austevoll Seaweed
Title:
Flyt Seaweed
Category:
Branding / Logo
Annual ID:
OS_DE20_066M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Branding / Logo
Annual ID:
OS_DE20_067M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
GG Möbel
Title:
GG Möbel – Legacy of Mastery continued
Category:
Branding / Logo
Annual ID:
OS_DE20_068M
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Branding / Logo
Annual ID:
OS_DE20_069M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Theatre Hours
Title:
Acting Identity
Category:
Branding / Logo
Annual ID:
OS_DE20_070M
Award:
2020 Design Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_093M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_DE20_198M
Award:
2020 Design Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Annual ID:
OS_DE20_199M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Annual ID:
OS_DE20_200M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Annual ID:
OS_DE20_071M
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client:
Peace Collective
Title:
#UnravelHate
Category:
Branding / Branded Item
Annual ID:
OS_DE20_072M