The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Machine
Agency: 303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client: Audi Australia Category: Full Length Video / Single
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client: P&G Category: Full Length Video / Single
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events & Experiential
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Events & Experiential
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Events & Experiential
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client: Taco Bell Category: Events & Experiential
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
Writing goes a long way.
Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client: Amnesty International Category: Newspaper / Campaign
For every imagination
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Campaign
Hashtags Don't Heal
Agency: DDB Mudra Group / Mumbai
Client: Khalsa Aid Category: Newspaper / Campaign
Meaningful Steps Newspaper Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Newspaper / Campaign
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Newspaper / Campaign
Boys Do What Men Teach Them
Agency: HelloFCB+ / Cape Town
Client: City of Cape Town Category: Craft - Direction / Campaign
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client: Trapa Chocolates Category: Current Event Response
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Current Event Response
Wrangler On My Booty
Agency: Wrangler Jeans / New York + Mother / New York
Client: Wrangler Jeans Category: Current Event Response
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online-only Video / Single
The Gift That Doesn't Give Back
Agency: Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client: Aviation Gin Category: Online-only Video / Single
Porsche and Star Wars: The Designer Alliance
Agency: Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client: Porsche Category: Online-only Video / Single
Absent
Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client: Freedom4Girls Category: Online-only Video / Single
First Shave
Agency: Grey Canada / Toronto + Grey / New York
Client: P&G Category: Online-only Video / Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Online-only Video / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Single
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow
Client: IKEA Category: Visual & Audio Craft / Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Sound
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Illustration
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Branding / Branded Item
#UnravelHate
Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client: Peace Collective Category: Branding / Branded Item
BayBayan
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Cultural Center of the Philippines Category: Typography / Typeface Design
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Typography / Typeface Design
THE MOST FAMOUS GRILLER IN PERU
Agency: McCann / Lima + Burger King Perú / Lima
Client: Burger King Category: Digital & Online / Social Media Post - Campaign
Side:Biz
Agency: Publicis Italy / Milan
Client: Diesel Category: Digital & Online / Social Media Post - Campaign
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY / Bytedance Category: Digital & Online / Social Media Post - Campaign
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Award:
2020 Branded Entertainment Merit Award
Agency:
303 MullenLowe / Sydney + Finch / Sydney + Audi Australia / Sydney
Client:
Audi Australia
Title:
Machine
Category:
Full Length Video / Single
Annual ID:
OS_BE20_052M
Award:
2020 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client:
P&G
Title:
Out of the Shadows
Category:
Full Length Video / Single
Annual ID:
OS_BE20_053M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_058M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_059M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client:
Ubisoft
Title:
ECHOs
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_060M
Award:
2020 Experiential & Immersive Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_061M
Award:
2020 Public Relations Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Annual ID:
OS_PR20_033M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Annual ID:
OS_PR20_034M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Annual ID:
OS_PR20_035M
Award:
2020 Public Relations Merit Award
Agency:
United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Annual ID:
OS_PR20_036M
Award:
2020 Public Relations Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Events & Experiential
Annual ID:
OS_PR20_037M
Award:
2020 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client:
Amnesty International
Title:
Writing goes a long way.
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_041M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
For every imagination
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_042M
Award:
2020 Print Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Khalsa Aid
Title:
Hashtags Don't Heal
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_043M
Award:
2020 Print Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_044M
Award:
2020 Print Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Newspaper Campaign
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_045M
Award:
2020 Print Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_046M
Award:
2020 Moving Image Craft Merit Award
Agency:
HelloFCB+ / Cape Town
Client:
City of Cape Town
Title:
Boys Do What Men Teach Them
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI20_060M
Award:
2020 Public Relations Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Annual ID:
OS_PR20_060M
Award:
2020 Public Relations Merit Award
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Current Event Response
Annual ID:
OS_PR20_061M
Award:
2020 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Current Event Response
Annual ID:
OS_PR20_062M
Award:
2020 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid + Trapa Chocolates / Palencia
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Annual ID:
OS_PR20_063M
Award:
2020 Public Relations Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Current Event Response
Annual ID:
OS_PR20_064M
Award:
2020 Public Relations Merit Award
Agency:
Wrangler Jeans / New York + Mother / New York
Client:
Wrangler Jeans
Title:
Wrangler On My Booty
Category:
Current Event Response
Annual ID:
OS_PR20_065M
Award:
2020 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Annual ID:
OS_IN20_047M
Award:
2020 Interactive & Online Merit Award
Agency:
Aviation Gin / New York + Maximum Effort / Los Angeles + Escape Velocity Content / Los Angeles
Client:
Aviation Gin
Title:
The Gift That Doesn't Give Back
Category:
Online-only Video / Single
Annual ID:
OS_IN20_048M
Award:
2020 Interactive & Online Merit Award
Agency:
Cramer-Krasselt / Chicago + Porsche Cars North America / Atlanta
Client:
Porsche
Title:
Porsche and Star Wars: The Designer Alliance
Category:
Online-only Video / Single
Annual ID:
OS_IN20_049M
Award:
2020 Interactive & Online Merit Award
Agency:
DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London
Client:
Freedom4Girls
Title:
Absent
Category:
Online-only Video / Single
Annual ID:
OS_IN20_050M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Annual ID:
OS_IN20_051M
Award:
2020 Interactive & Online Merit Award
Agency:
Grey Canada / Toronto + Grey / New York
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Annual ID:
OS_IN20_052M
Award:
2020 Interactive & Online Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online-only Video / Single
Annual ID:
OS_IN20_053M
Award:
2020 Interactive & Online Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Online-only Video / Single
Annual ID:
OS_IN20_054M
Award:
2020 Digital Craft Merit Award
Agency:
Instinct / Moscow
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_048M
Award:
2020 Digital Craft Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_049M
Award:
2020 Integrated Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Annual ID:
OS_IG20_039M
Award:
2020 Integrated Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Craft / Art Direction
Annual ID:
OS_IG20_040M
Award:
2020 Integrated Merit Award
Agency:
john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client:
Loblaw Companies Limited - no name
Title:
Advertising Campaign
Category:
Craft / Art Direction
Annual ID:
OS_IG20_041M
Award:
2020 Integrated Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Annual ID:
OS_IG20_042M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_DE20_198M
Award:
2020 Design Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Annual ID:
OS_DE20_199M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Annual ID:
OS_DE20_200M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Annual ID:
OS_DE20_071M
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client:
Peace Collective
Title:
#UnravelHate
Category:
Branding / Branded Item
Annual ID:
OS_DE20_072M
Award:
2020 Design Merit Award
Agency:
Attck / New York
Client:
ATTCK
Title:
Falling Script
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_101M
Award:
2020 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
Cultural Center of the Philippines
Title:
BayBayan
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_102M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_103M
Award:
2020 Direct Marketing Merit Award
Agency:
McCann / Lima + Burger King Perú / Lima
Client:
Burger King
Title:
THE MOST FAMOUS GRILLER IN PERU
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_093M
Award:
2020 Direct Marketing Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_094M
Award:
2020 Direct Marketing Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client:
JAPANESE RED CROSS SOCIETY / Bytedance
Title:
#BPM100 DANCE PROJECT
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_095M
Award:
2020 Direct Marketing Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_096M