The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lonely Rambutan
Agency: Wunderman Thompson Thailand / Bangkok + The Film Factory / Bangkok
Client: Malee Group Public Company Limited Category: Digital & Online / Social Media Post - Campaign
League of Legislators
Agency: TBWA\ Juniper Park / Toronto
Client: Brady United Category: Gaming / Branded Games
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Gaming / Branded Games
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Craft / Storytelling
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Craft / Storytelling
Story Time
Agency: Leo Burnett Romania / Bucharest + Telekom Romania / Bucharest
Client: Telekom Romania Category: Craft / Storytelling
ANAIS - Unquiet Voices
Agency: Cheil Centrade / Bucharest
Client: ANAIS Association Category: Innovation in Film
Bounce
Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Innovation in Film
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Film
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Film
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Film
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY Category: Digital / Social Media
Inside Muses
Agency: Toby Ng Design / Hong Kong
Client: K11 MUSEA Category: Promotional / Booklets & Brochures
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Spaceship
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Newspaper / Single
Bra
Agency: VMLY&R Mexico / Mexico City + History Channel / A+E Networks / Mexico City
Client: History Channel / A+E Networks Category: Newspaper / Single
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Writing goes a long way.
Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client: Amnesty International Category: Craft / Illustration
ADC Festival 2019
Agency: MUTABOR / Hamburg
Client: Art Directors Club for Germany e. V. Category: Craft / Illustration
Heavenly Taste
Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo
Client: NISSIN FOODS(H.K.) CO., LTD Category: Craft / Illustration
No Way In
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client: Rick Hansen Foundation Category: Craft / Illustration
Hungry for Destruction
Agency: SERVICEPLAN GERMANY / Munich
Client: ROBIN WOOD Category: Craft / Illustration
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Social Channel / Multi-Platform
The Dirtiest Porn Ever
Agency: Officer & Gentleman / Madrid
Client: Pornhub Category: Social Channel / Multi-Platform
Good Morning World
Agency: Special / Auckland + Special / Sydney + Tourism New Zealand / Auckland
Client: Tourism New Zealand Category: Social Channel / Multi-Platform
Kicking Down Barriers
Agency: TBWA\ / Melbourne + ANZ Bank / Melbourne
Client: ANZ Bank Category: Co-Promotions
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Co-Promotions
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data / Real-Time
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Use of Data / Real-Time
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data / Real-Time
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Apollo in Real Time
Agency: Ben Feist / Toronto
Client: Self Category: Creative Use of Data / Real-Time
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Creative Use of Data / Real-Time
Corona X Parley Street Surfers
Agency: KingJames Group / Johannesburg + Eyeforce / Cape Town + Gooi & Vecht / Amsterdam
Client: AB InBev Category: Under 100K Budget
PHYSICS
Agency: McCann / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague
Client: Brontosaurus in Himalaya Category: Under 100K Budget
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Under 100K Budget
President’s Pets. Animals make us human. Adopt.
Agency: Jung von Matt AG / Hamburg + NOAH - Menschen für Tiere e.V. / Bonn + DELI GmbH / Hamburg
Client: NOAH - Menschen für Tiere e.V. Category: Under 100K Budget
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Under 100K Budget
Mind The Gap
Agency: SERVICEPLAN GERMANY / Munich
Client: Berliner Verkehrsbetriebe (BVG) Category: Out of Home / P.O.P. & In-Store
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn
Client: PayPal Category: Out of Home / P.O.P. & In-Store
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Craft - Direction / Single
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Craft - Direction / Single
This is illegal
Agency: Anorak / NoA / Oslo
Client: Amnesty International Category: Craft - Direction / Single
The Storytellers
Agency: Park Pictures LLC / New York
Client: Apple Category: Craft - Direction / Single
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Direction / Single
