The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Innovation in Experiential
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Experiential
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Innovation in Experiential
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Print / Health & Wellness
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Innovation in Design
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client: Charité - University Hospital Berlin Category: Innovation in Design
Footbraille
Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya
Client: Digi.com Berhad Category: Innovation in Design
The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Innovation in Design
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Innovation in Design
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Innovation in Design
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Innovation in Design
Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Innovation in Design
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD Category: Innovation in Design
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Innovation in Mobile
Live Caption
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Mobile
Burn Racist Giga
Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client: Rolling Stone Magazine Italia Category: Innovation in Mobile
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York
Client: Synergy Pharmaceuticals Category: Print / Pharma
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Location-Specific Video
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Live Events
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Experiential / Live Events
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential / Live Events
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Craft / Use of Sound
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Use of Sound
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Craft / Use of Sound
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client: Charité - University Hospital Berlin Category: Creative Use of Data / Data Visualization
Finish - Glasses of Drought
Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Creative Use of Data / Data Visualization
Your 2019 Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Data Visualization
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Data Visualization / Static or Dynamic
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Data Visualization / Static or Dynamic
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Data Visualization / Static or Dynamic
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Data Visualization / Static or Dynamic
The Infinity Classroom
Agency: BBDO / Minneapolis + BBDO / New York
Client: Theirworld Category: Data Visualization / Static or Dynamic
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Data Visualization / Static or Dynamic
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Physical Items
SmartWax
Agency: McCann / Melbourne
Client: Clean Ocean Foundation Australia Category: Physical Items
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Physical Items
Pour Perfectly
Agency: Rethink / Toronto + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client: Kraft Heinz Canada Category: Physical Items
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento Category: Physical Items
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden Category: Physical Items
Award:
2020 Experiential & Immersive Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Innovation in Experiential
Annual ID:
OS_EX20_081M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Experiential
Annual ID:
OS_EX20_082M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Experiential
Annual ID:
OS_EX20_083M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Experiential
Annual ID:
OS_EX20_084M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Innovation in Experiential
Annual ID:
OS_EX20_085M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Craft / Printing & Production
Annual ID:
OS_OH20_081M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Print / Health & Wellness
Annual ID:
OS_HW20_071M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Innovation in Design
Annual ID:
OS_DE20_210M
Award:
2020 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client:
Charité - University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Innovation in Design
Annual ID:
OS_DE20_211M
Award:
2020 Design Merit Award
Agency:
Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya
Client:
Digi.com Berhad
Title:
Footbraille
Category:
Innovation in Design
Annual ID:
OS_DE20_212M
Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Innovation in Design
Annual ID:
OS_DE20_213M
Award:
2020 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Innovation in Design
Annual ID:
OS_DE20_214M
Award:
2020 Design Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Innovation in Design
Annual ID:
OS_DE20_215M
Award:
2020 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Innovation in Design
Annual ID:
OS_DE20_216M
Award:
2020 Design Merit Award
Agency:
( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client:
Pernod Ricard México
Title:
Absolut Street Trees
Category:
Innovation in Design
Annual ID:
OS_DE20_217M
Award:
2020 Design Merit Award
Agency:
Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Design
Annual ID:
OS_DE20_218M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Innovation in Mobile
Annual ID:
OS_MO20_050M
Award:
2020 Mobile Merit Award
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Live Caption
Category:
Innovation in Mobile
Annual ID:
OS_MO20_051M
Award:
2020 Mobile Merit Award
Agency:
FCB / Toronto
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Annual ID:
OS_MO20_052M
Award:
2020 Mobile Merit Award
Agency:
Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client:
Rolling Stone Magazine Italia
Title:
Burn Racist Giga
Category:
Innovation in Mobile
Annual ID:
OS_MO20_053M
Award:
2020 Mobile Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Mobile
Annual ID:
OS_MO20_054M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Annual ID:
OS_HW20_072M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Annual ID:
OS_FI20_119M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Annual ID:
OS_FI20_120M
Award:
2020 Direct Marketing Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_DI20_070M
Award:
2020 Direct Marketing Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Live Events
Annual ID:
OS_DI20_071M
Award:
2020 Direct Marketing Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Experiential / Live Events
Annual ID:
OS_DI20_072M
Award:
2020 Direct Marketing Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Live Events
Annual ID:
OS_DI20_073M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Dragon
Category:
Posters / Single
Annual ID:
OS_PT20_053M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Empire States
Category:
Posters / Single
Annual ID:
OS_PT20_054M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_076M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_077M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_078M
Award:
2020 Creative Use of Data Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client:
Charité - University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_012M
Award:
2020 Creative Use of Data Merit Award
Agency:
Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client:
Reckitt Benckiser
Title:
Finish - Glasses of Drought
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_013M
Award:
2020 Creative Use of Data Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_014M
Award:
2020 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Your 2019 Wrapped
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_015M
Award:
2020 Design Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_137M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_138M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_139M
Award:
2020 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_140M
Award:
2020 Design Merit Award
Agency:
BBDO / Minneapolis + BBDO / New York
Client:
Theirworld
Title:
The Infinity Classroom
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_141M
Award:
2020 Design Merit Award
Agency:
Droga5 / New York
Client:
Thorne
Title:
The Frontier Within
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_142M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Physical Items
Annual ID:
OS_DI20_046M
Award:
2020 Direct Marketing Merit Award
Agency:
McCann / Melbourne
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Physical Items
Annual ID:
OS_DI20_047M
Award:
2020 Direct Marketing Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Physical Items
Annual ID:
OS_DI20_048M
Award:
2020 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto
Client:
Kraft Heinz Canada
Title:
Pour Perfectly
Category:
Physical Items
Annual ID:
OS_DI20_049M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Maurten
Title:
Maurten Unofficial
Category:
Physical Items
Annual ID:
OS_DI20_050M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sargento / Plymouth
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Physical Items
Annual ID:
OS_DI20_051M
Award:
2020 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Physical Items
Annual ID:
OS_DI20_052M
