The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Behind the camera: Yoga / Ironing / Toilet
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Craft / Writing
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Green Pencil
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Green Pencil
The Refugee Jatoba
Agency: Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client: APIB Category: Green Pencil
Amazon Alive - The real time deforestation counter
Agency: Africa / São Paulo + Natura + Pródigo Filmes
Client: Natura Category: Green Pencil
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei Category: Experiential Audio
The Giving Room
Agency: DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Multi-Region or Market / Consumer / Brand
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Multi-Region or Market / Consumer / Brand
Coca-Cola Creations
Agency: VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client: The Coca-Cola Company Category: Multi-Region or Market / Consumer / Brand
Bring Home the Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Multi-Region or Market / Consumer / Brand
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client: Canada’s Organ and Tissue Donation Community Category: Craft / Sound Design
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Custom / User-Generated Content
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Custom / User-Generated Content
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA Category: Brand Integration
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Original Music / Song
This is How We Work Now
Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client: Upwork Category: Original Music / Song
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Direct Marketing
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Direct Marketing
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign Category: Direct Marketing
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden Category: Metaverse
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals Category: Metaverse
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Metaverse
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Metaverse
Spotify Island on Roblox
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Metaverse
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + Hakuhodo Inc. / Tokyo
Client: Toyota Motor Corporation Category: Cinematography / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Cinematography / Single
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Cinematography / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Cinematography / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Cinematography / Single
Mexico Manda
Agency: GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client: Corona Category: Cinematography / Single
Remember The Why
Agency: Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client: Adidas Category: Cinematography / Single
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Cinematography / Single
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill
Client: Meta Category: Cinematography / Single
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Award:
2023 Film & Video Merit Award
Agency:
PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client:
Sawakami Asset Management Inc.
Title:
Lavatory / Garden / Breakfast / Zombie
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI079M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera: Yoga / Ironing / Toilet
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI080M
Award:
2023 Health & Wellness Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_HW086M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_IG051M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Craft / Writing
Annual ID:
OS23_IG052M
Award:
2023 Green Pencil Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Green Pencil
Annual ID:
OS23_GP002M
Award:
2023 Green Pencil Merit Award
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Green Pencil
Annual ID:
OS23_GP003M
Award:
2023 Green Pencil Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Green Pencil
Annual ID:
OS23_GP004M
Award:
2023 Green Pencil Merit Award
Agency:
Africa / São Paulo + Articulation of Indigenous Peoples of Brazil - APIB + Hungry Man / São Paulo + Pindorama Filmes / São Paulo
Client:
APIB
Title:
The Refugee Jatoba
Category:
Green Pencil
Annual ID:
OS23_GP005M
Award:
2023 Green Pencil Merit Award
Agency:
Africa / São Paulo + Natura + Pródigo Filmes
Client:
Natura
Title:
Amazon Alive - The real time deforestation counter
Category:
Green Pencil
Annual ID:
OS23_GP006M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Audio
Annual ID:
OS23_EX074M
Award:
2023 Creative Effectiveness Merit Award
Agency:
DDB Dubai / Dubai + MSF UAE / Dubai + Al Futtaim IKEA / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE033M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE034M
Award:
2023 Creative Effectiveness Merit Award
Agency:
VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client:
The Coca-Cola Company
Title:
Coca-Cola Creations
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE035M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home the Bud
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE036M
Award:
2023 Radio & Audio Merit Award
Agency:
DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client:
Canada’s Organ and Tissue Donation Community
Title:
The Donated Commercial
Category:
Craft / Sound Design
Annual ID:
OS23_RA041M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Custom / User-Generated Content
Annual ID:
OS23_MS024M
Award:
2023 Music & Sound Craft Merit Award
Agency:
GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Custom / User-Generated Content
Annual ID:
OS23_MS025M
Award:
2023 Gaming Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Brand Integration
Annual ID:
OS23_GA017M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Original Music / Song
Annual ID:
OS23_MS041M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Annual ID:
OS23_MS042M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client:
Upwork
Title:
This is How We Work Now
Category:
Original Music / Song
Annual ID:
OS23_MS043M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Direct Marketing
Annual ID:
OS23_HW054M
Award:
2023 Health & Wellness Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Direct Marketing
Annual ID:
OS23_HW055M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Direct Marketing
Annual ID:
OS23_HW056M
Award:
2023 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Direct Marketing
Annual ID:
OS23_HW058M
Award:
2023 Health & Wellness Merit Award
Agency:
VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client:
Human Right's Campaign
Title:
The Reality Flag
Category:
Direct Marketing
Annual ID:
OS23_HW059M
Award:
2023 Gaming Merit Award
Agency:
NORD DDB / Stockholm
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Annual ID:
OS23_GA031M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_OH083M
Award:
2023 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Annual ID:
OS23_OH084M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Annual ID:
OS23_OH085M
Award:
2023 Out of Home Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Annual ID:
OS23_OH086M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_OH087M
Award:
2023 Out of Home Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Annual ID:
OS23_OH088M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Media.Monks / Amsterdam + Jam3 / Amsterdam
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Annual ID:
OS23_IN068M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Annual ID:
OS23_IN069M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Annual ID:
OS23_IN070M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Spotify Island on Roblox
Category:
Metaverse
Annual ID:
OS23_IN071M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SIX INC. / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Annual ID:
OS23_MI084M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Cinematography / Single
Annual ID:
OS23_MI085M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Cinematography / Single
Annual ID:
OS23_MI086M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Cinematography / Single
Annual ID:
OS23_MI087M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Cinematography / Single
Annual ID:
OS23_MI088M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Annual ID:
OS23_MI089M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client:
Corona
Title:
Mexico Manda
Category:
Cinematography / Single
Annual ID:
OS23_MI090M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Cinematography / Single
Annual ID:
OS23_MI091M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Cinematography / Single
Annual ID:
OS23_MI092M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Cinematography / Single
Annual ID:
OS23_MI093M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI094M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI095M