The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Direction / Series
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Direction / Series
Do Less Campaign
Agency: Biscuit Filmworks / London + Mother / London
Client: Uber Eats Category: Direction / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation Category: Innovation & Transformation / Innovation in Print
The Bionic Edition
Agency: The Public House / Dublin + Bionic Reading / Chur + Dublin Gazette / Dublin
Client: Dublin Gazette Category: Innovation & Transformation / Innovation in Print
Priceless Print
Agency: M&C Saatchi Abel + Mindshare
Client: Standard Bank Category: Innovation & Transformation / Innovation in Print
Plan (a)
Agency: Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg
Client: AfriSam + BlackStudio Category: Innovation & Transformation / Innovation in Print
Check Mark CV
Agency: LG2 / Montreal + okok / Québec + Exceldor Farms / Québec
Client: Exceldor Cooperative Category: Innovation & Transformation / Innovation in Print
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Shared Safety
Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client: Hoban Construction + Pluxity Category: Digital Design
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Digital Design
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital Design
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Digital Design
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Digital Design
Heinekicks
Agency: BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Physical Products & Apparel
Fabric of England
Agency: McCann / London + Weber Shandwick / London + Craft / London
Client: Show Racism The Red Card Category: Physical Products & Apparel
Breastfeeding Jersey
Agency: draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client: Racing Club Category: Physical Products & Apparel
The Unstainable Thobe
Agency: Wunderman Thompson / Dubai
Client: Heinz ketchup Category: Physical Products & Apparel
I...Voted Sticker
Agency: Preacher / Austin
Client: Texas Civil Rights Project Category: Physical Products & Apparel
Vintage Drip
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Physical Products & Apparel
Until Then
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Television & VOD / 31-60 Seconds - Series
Embrace the Art of Doing Less
Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client: Uber Eats Category: Television & VOD / 31-60 Seconds - Series
It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Low Budget
The Big Gay Donation
Agency: Uncommon Creative Studio / London + Annex Films / London
Client: Uncommon / Stonewall Category: Low Budget
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Low Budget
Play With Love
Agency: AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client: All Out Category: Low Budget
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Low Budget
Adobe x Bowie
Agency: Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam
Client: Adobe Category: Craft / Use of Technology
Story Portrait
Agency: Droga5 / New York + The New York Times
Client: The New York Times Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + The Editors / Sydney + Platige / Warsaw
Client: Tourism Australia Category: Animation / Single
#believeinchristmas
Agency: Zauberberg Productions GmbH / Berlin
Client: Erste Bank und Sparkasse Category: Animation / Single
Airbnb Aircover
Agency: BUCK / Los Angeles + Airbnb / San Francisco + HouseSpecial / Portland
Client: Airbnb Category: Animation / Single
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Digital & Online / Websites & Mobile
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Digital & Online / Websites & Mobile
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Digital & Online / Websites & Mobile
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings Category: Digital & Online / Websites & Mobile
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Data
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile, Clap
Category:
Direction / Series
Annual ID:
OS23_MI050M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Direction / Series
Annual ID:
OS23_MI060M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / London + Mother / London
Client:
Uber Eats
Title:
Do Less Campaign
Category:
Direction / Series
Annual ID:
OS23_MI061M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Annual ID:
OS23_MI062M
Award:
2023 Print & Promotional Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT068M
Award:
2023 Print & Promotional Merit Award
Agency:
The Public House / Dublin + Bionic Reading / Chur + Dublin Gazette / Dublin
Client:
Dublin Gazette
Title:
The Bionic Edition
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT069M
Award:
2023 Print & Promotional Merit Award
Agency:
M&C Saatchi Abel + Mindshare
Client:
Standard Bank
Title:
Priceless Print
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT070M
Award:
2023 Print & Promotional Merit Award
Agency:
Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg
Client:
AfriSam + BlackStudio
Title:
Plan (a)
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT071M
Award:
2023 Print & Promotional Merit Award
Agency:
LG2 / Montreal + okok / Québec + Exceldor Farms / Québec
Client:
Exceldor Cooperative
Title:
Check Mark CV
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT072M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_DM118M
Award:
2023 Direct Marketing Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_DM119M
Award:
2023 Design Merit Award
Agency:
Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client:
Hoban Construction + Pluxity
Title:
Shared Safety
Category:
Digital Design
Annual ID:
OS23_DE129M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Digital Design
Annual ID:
OS23_DE130M
Award:
2023 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Digital Design
Annual ID:
OS23_DE131M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital Design
Annual ID:
OS23_DE132M
Award:
2023 Design Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Digital Design
Annual ID:
OS23_DE133M
Award:
2023 Design Merit Award
Agency:
Publicis / Toronto
Client:
Jeep
Title:
Jeep Code
Category:
Digital Design
Annual ID:
OS23_DE134M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Digital Design
Annual ID:
OS23_DE135M
Award:
2023 Print & Promotional Merit Award
Agency:
BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Physical Products & Apparel
Annual ID:
OS23_PT045M
Award:
2023 Print & Promotional Merit Award
Agency:
McCann / London + Weber Shandwick / London + Craft / London
Client:
Show Racism The Red Card
Title:
Fabric of England
Category:
Physical Products & Apparel
Annual ID:
OS23_PT046M
Award:
2023 Print & Promotional Merit Award
Agency:
draftLine BUE / Buenos Aires + Racing Club + AdverPR + Aeroset
Client:
Racing Club
Title:
Breastfeeding Jersey
Category:
Physical Products & Apparel
Annual ID:
OS23_PT047M
Award:
2023 Print & Promotional Merit Award
Agency:
Wunderman Thompson / Dubai
Client:
Heinz ketchup
Title:
The Unstainable Thobe
Category:
Physical Products & Apparel
Annual ID:
OS23_PT048M
Award:
2023 Print & Promotional Merit Award
Agency:
Preacher / Austin
Client:
Texas Civil Rights Project
Title:
I...Voted Sticker
Category:
Physical Products & Apparel
Annual ID:
OS23_PT049M
Award:
2023 Print & Promotional Merit Award
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Physical Products & Apparel
Annual ID:
OS23_PT050M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Elastic / Santa Monica
Client:
HBO
Title:
The Last of Us
Category:
Title Sequences
Annual ID:
OS23_MI121M
Award:
2023 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Revolver
Client:
IAG / NRMA Insurance
Title:
Until Then
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI066M
Award:
2023 Film & Video Merit Award
Agency:
Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client:
Uber Eats
Title:
Embrace the Art of Doing Less
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI067M
Award:
2023 Film & Video Merit Award
Agency:
Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client:
TVNZ
Title:
It's Free. But it Could Cost You.
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI068M
Award:
2023 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Low Budget
Annual ID:
OS23_BE083M
Award:
2023 Branded Entertainment Merit Award
Agency:
Uncommon Creative Studio / London + Annex Films / London
Client:
Uncommon / Stonewall
Title:
The Big Gay Donation
Category:
Low Budget
Annual ID:
OS23_BE084M
Award:
2023 Branded Entertainment Merit Award
Agency:
BETC / Paris + Heetch / Paris + Gum / Paris
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Annual ID:
OS23_BE085M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Low Budget
Annual ID:
OS23_BE086M
Award:
2023 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client:
All Out
Title:
Play With Love
Category:
Low Budget
Annual ID:
OS23_BE087M
Award:
2023 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
Others
Category:
Low Budget
Annual ID:
OS23_BE088M
Award:
2023 Direct Marketing Merit Award
Agency:
Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam
Client:
Adobe
Title:
Adobe x Bowie
Category:
Craft / Use of Technology
Annual ID:
OS23_DM122M
Award:
2023 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Pedigree
Title:
Rescue Doodles
Category:
Craft / Use of Technology
Annual ID:
OS23_DM123M
Award:
2023 Direct Marketing Merit Award
Agency:
Droga5 / New York + The New York Times
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Use of Technology
Annual ID:
OS23_DM124M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_MI123M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + The Editors / Sydney + Platige / Warsaw
Client:
Tourism Australia
Title:
G'day
Category:
Animation / Single
Annual ID:
OS23_MI102M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zauberberg Productions GmbH / Berlin
Client:
Erste Bank und Sparkasse
Title:
#believeinchristmas
Category:
Animation / Single
Annual ID:
OS23_MI103M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Animation / Single
Annual ID:
OS23_MI104M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BUCK / Los Angeles + Airbnb / San Francisco + HouseSpecial / Portland
Client:
Airbnb
Title:
Airbnb Aircover
Category:
Animation / Single
Annual ID:
OS23_MI105M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Singapore
Client:
Pond's Men
Title:
The Oily Warrior
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI081M
Award:
2023 Film & Video Merit Award
Agency:
Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI082M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client:
Ladder Life Insurance
Title:
Crocodile
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI083M
Award:
2023 Direct Marketing Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM076M
Award:
2023 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM077M
Award:
2023 Direct Marketing Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM078M
Award:
2023 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Minneapolis
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM079M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU040M