The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Branded Content
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Branded Content
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Data Visualization / Static or Dynamic
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Data Visualization / Static or Dynamic
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Data Visualization / Static or Dynamic
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online & Mobile Video / Interactive Video
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Experiential & Immersive
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Experiential & Installations / Experiential & Immersive
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client: Sea Shepherd Category: Experiential & Installations / Experiential & Immersive
Tweet Scarves
Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Experiential & Immersive
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential & Installations / Experiential & Immersive
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Experiential & Installations / Experiential & Immersive
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Experiential & Installations / Experiential & Immersive
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Experiential & Installations / Experiential & Immersive
Bury The Bills
Agency: Havas New York + NYC Pride / New York
Client: NYC Pride Category: Experiential & Installations / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Experiential & Installations / Experiential & Immersive
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Casting
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Casting
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Casting
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Casting
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client: STAMMA Category: Casting
The Freshest - Smile
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Casting
Hurt People, Hurt People.
Agency: Romance Films / Cape Town + FCB Africa / Cape Town
Client: Western Cape Government Category: Casting
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Casting
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Casting
Perk Disclaimers
Agency: Ogilvy Mumbai / India
Client: Cadbury Perk Category: Innovation & Transformation / Innovation in Branded Entertainment
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Branded Entertainment
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Innovation & Transformation / Innovation in Branded Entertainment
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Innovation & Transformation / Innovation in Branded Entertainment
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Products
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Products
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Physical Products
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid
Client: McDonald's Category: Physical Products
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Products
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Physical Products
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products
Petra Milk
Agency: BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client: Grupo Petropolis Category: Physical Products
Award:
2023 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Branded Content
Annual ID:
OS23_HW039M
Award:
2023 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
I Knew All Along
Category:
Branded Content
Annual ID:
OS23_HW040M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE126M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE127M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE128M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS23_IN056M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH064M
Award:
2023 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH065M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Kitchen / Oslo + Tina Agent / Oslo
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH066M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH067M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH068M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH069M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client:
Twitter
Title:
Tweet Scarves
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH070M
Award:
2023 Out of Home Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH071M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH072M
Award:
2023 Out of Home Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH073M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client:
Carling Black Label
Title:
Bride Armour
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH074M
Award:
2023 Out of Home Merit Award
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH075M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH076M
Award:
2023 Out of Home Merit Award
Agency:
Havas New York + NYC Pride / New York
Client:
NYC Pride
Title:
Bury The Bills
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH077M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH078M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Annual ID:
OS23_MI107M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Casting
Annual ID:
OS23_MI108M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Casting
Annual ID:
OS23_MI109M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Anonymous Content / London
Client:
ITV
Title:
The Break Through
Category:
Casting
Annual ID:
OS23_MI110M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Casting
Annual ID:
OS23_MI111M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client:
STAMMA
Title:
It's How We Talk
Category:
Casting
Annual ID:
OS23_MI112M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile
Category:
Casting
Annual ID:
OS23_MI113M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Casting
Annual ID:
OS23_MI114M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + FCB Africa / Cape Town
Client:
Western Cape Government
Title:
Hurt People, Hurt People.
Category:
Casting
Annual ID:
OS23_MI115M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Casting
Annual ID:
OS23_MI116M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles
Client:
Google Pixel
Title:
Young Love
Category:
Casting
Annual ID:
OS23_MI117M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Casting
Annual ID:
OS23_MI118M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VCCP / San Francisco + O Positive + Native
Client:
Native
Title:
Traffic Stop
Category:
Casting
Annual ID:
OS23_MI119M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Casting
Annual ID:
OS23_MI120M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE105M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE106M
Award:
2023 Branded Entertainment Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE107M
Award:
2023 Branded Entertainment Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE108M
Award:
2023 Health & Wellness Merit Award
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Products
Annual ID:
OS23_HW046M
Award:
2023 Health & Wellness Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Products
Annual ID:
OS23_HW047M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC040M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC041M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
SPA
Title:
Placeb'eau
Category:
Physical Products
Annual ID:
OS23_EX063M
Award:
2023 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Physical Products
Annual ID:
OS23_EX064M
Award:
2023 Experiential & Immersive Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
McDonald's
Title:
The Burger that could not be
Category:
Physical Products
Annual ID:
OS23_EX065M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Products
Annual ID:
OS23_EX067M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Products
Annual ID:
OS23_EX068M
Award:
2023 Experiential & Immersive Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products
Annual ID:
OS23_EX069M
Award:
2023 Experiential & Immersive Merit Award
Agency:
BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client:
Grupo Petropolis
Title:
Petra Milk
Category:
Physical Products
Annual ID:
OS23_EX070M