The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Select Category
- Select Category
- Active Engagement / Call to Action
- Animation
- Artist / Brand Collaboration
- Audio
- Audio Craft
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Cultural Driver
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film & Video
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated
- Best of Interactive & Mobile Craft
- Best of Interactive, Online & Mobile
- Best of IP & Product Design
- Best of Moving Image Craft
- Best of Music & Sound Craft
- Best of Out of Home
- Best of Pharma
- Best of Print & Promotional
- Best of Public Relations
- Best of Radio & Audio
- Best of Show
- Best of Social Media
- Billboards & Transit
- Booklets / Books / Brochures
- Brand Building
- Brand Identity
- Brand Installations
- Brand Integration
- Brand Partnerships
- Brand Placement
- Brand Transformation / Repositioning
- Brand Voice
- Brand-Side / External Agency Collaboration
- Brand-Side Initiated & Originated Projects
- Branded Content
- Branded Game
- Branded Virtual Goods
- Broadcast
- Campaigns for Good
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Community Building
- Craft
- Creative Effectiveness
- Creative Use of Budget
- Creative Use of Data
- Cross-Channel UX / UI
- Current Event Response
- Custom / User-Generated Content
- Custom Content
- Customer Experience / CX
- Data Visualization
- Design
- Digital & Online
- Digital Design
- Digital Installations
- Digital Product
- Direct Marketing
- Direction
- Ecommerce
- Editing
- Editorial
- Events
- Events & Experiential
- Experiential
- Experiential & Immersive
- Experiential & Immersive In-Person Games
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film
- Full Length Video
- Fusion Pencil
- Game Marketing
- Games / Gaming
- Gaming
- Gaming for Good
- Green Pencil
- Influencer Marketing
- Innovation & Transformation
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Metaverse
- Mobile Applications
- Mobile Apps
- Mobile Gaming
- Moving Image
- Multi-Region or Market
- Multicultural Impact
- Music Adaptation
- Music Videos
- Newspaper
- NFTs
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community Platform
- Online-only Films & Video
- Original Music
- Out of Home
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Gaming Accessories
- Physical Items
- Physical Product
- Physical Product & Mobile Integration
- Physical Products
- Physical Products & Apparel
- Popular Culture Impact
- Posters
- Production Design
- Products
- Promotional
- Promotional Items
- Public Relations
- Radio & Audio
- Real-Time Data
- Service Design / Customer Experience (CX)
- Short Form Video
- Single Region or Market
- Social Channel
- Social Media
- Social Media Post
- Social Post
- Social Video
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Storytelling
- Streaming and Influencer
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Television & VOD
- Title Sequences
- Traditional Media Relations
- Trailers & Teasers
- Typography
- Use of Gaming as a Tool
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content
- Utility
- UX / UI
- Video Content
- Visual Craft
- Visual Effects
- Websites
- Writing
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Branded Content
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Branded Content
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Data Visualization / Static or Dynamic
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Data Visualization / Static or Dynamic
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Data Visualization / Static or Dynamic
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online & Mobile Video / Interactive Video
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Experiential & Immersive
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Experiential & Installations / Experiential & Immersive
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client: Sea Shepherd Category: Experiential & Installations / Experiential & Immersive
Tweet Scarves
Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Experiential & Immersive
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential & Installations / Experiential & Immersive
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Experiential & Installations / Experiential & Immersive
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Experiential & Installations / Experiential & Immersive
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Experiential & Installations / Experiential & Immersive
Bury The Bills
Agency: Havas New York + NYC Pride / New York
Client: NYC Pride Category: Experiential & Installations / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Experiential & Installations / Experiential & Immersive
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Casting
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Casting
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Casting
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Casting
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client: STAMMA Category: Casting
The Freshest - Smile
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Casting
Hurt People, Hurt People.
Agency: Romance Films / Cape Town + FCB Africa / Cape Town
Client: Western Cape Government Category: Casting
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Casting
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Casting
Perk Disclaimers
Agency: Ogilvy Mumbai / India
Client: Cadbury Perk Category: Innovation & Transformation / Innovation in Branded Entertainment
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Branded Entertainment
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Innovation & Transformation / Innovation in Branded Entertainment
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Innovation & Transformation / Innovation in Branded Entertainment
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Products
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Products
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Physical Products
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid
Client: McDonald's Category: Physical Products
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Products
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Physical Products
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products
Petra Milk
Agency: BETC HAVAS / São Paulo + Grupo Petropolis / São Paulo
Client: Grupo Petropolis Category: Physical Products
