The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Healing Dice
Agency: The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client: Donate Life America Category: Promotional / Physical Items
Truth Boxes
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Get Wrapped / Toronto + Blue Noise / Toronto
Client: Toronto Star Category: Promotional / Physical Items
Unstandardized Desk
Agency: Zulu Alpha Kilo + D2L
Client: D2L Category: Promotional / Physical Items
This is Your Brain on Food
Agency: Mother / Los Angeles + Postmates + Nexus Studios / London
Client: Postmates Category: Moving Image / Series
EA Sports FC
Agency: Uncommon Creative Studio / London + EA Sports FC / Vancouver
Client: EA Sports FC Category: Brand Identity / Logo
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Brand Identity / Logo
Renewing a New York Institution
Agency: Wolff Olins
Client: New York Botanical Garden Category: Brand Identity / Logo
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Out of Home / Brand Installations
The Female Field
Agency: Havas Middle East / Dubai + Adidas / Dubai
Client: adidas Category: Out of Home / Brand Installations
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Out of Home / Brand Installations
Choice of Leipzig 2004-2023
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023
Agency: Mint Design / Beijing
Client: BIFT Category: Editorial / Books
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Editorial / Books
THE RESEARCH ON CHINESE TRADITIONAL SHADOW PUPPET
Agency: WUYONG STUDIO / BEIJING
Client: Hubei Fine Arts Publishing House (CHINA) Category: Editorial / Books
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me Category: Packaging / Mass-market
Dan Huang Quail Egg
Agency: Shenzhen Tigerpan Design Co., Ltd / Shenzhen
Client: Jiangxi Yanjinpuzi Food Co., Ltd. Category: Packaging / Mass-market
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + Acky Bright + IW Group
Client: McDonald's Category: Packaging / Mass-market
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff Category: Brand Identity / System
GUARDIAN ART BOOK FAIR 2023
Agency: Mint Design / Beijing
Client: GUARDIAN Category: Brand Identity / System
Ladies of Tang Dynasty
Agency: The Nine Shanghai / Shanghai
Client: Daming Palace Category: Brand Identity / System
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify Category: Brand Identity / System
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Paper Craft
GRAPHIC TRIAL2023 -Wind and Light-
Agency: TOPPAN INC.
Client: TOPPAN INC. Category: Craft / Printing & Paper Craft
Pyrotechnic Posters
Agency: Ogilvy New York / New York
Client: Zippo Category: Craft / Printing & Paper Craft
The People's Treasury
Agency: BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client: Ron Finley Project Category: Craft / Printing & Paper Craft
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Packaging / Specialty / Limited Edition
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Packaging / Specialty / Limited Edition
Ketchup & Down
Agency: FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai
Client: Heinz Category: Packaging / Specialty / Limited Edition
TreSound mini
Agency: TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD. / SHENZHEN
Client: TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD. Category: Packaging / Specialty / Limited Edition
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff Category: Brand Identity / Rebranding
EA Sports FC
Agency: Uncommon Creative Studio / London + EA Sports FC / Vancouver
Client: EA Sports FC Category: Brand Identity / Rebranding
LG Bringing A Smile Back To Tech
Agency: Wolff Olins + F37 Foundry + Zelig + SR Partners
Client: LG Electronics Category: Brand Identity / Rebranding
New Gen Energy
Agency: Brandenburg / Reykjavik + Olgerdin / Reykjavik
Client: Egils Orka Category: Brand Identity / Rebranding
Nike Diamond Visual Center
Agency: Hyphenated / Los Angeles + Hyphenated-Santos Dilone / Los Angeles
Client: Nike Diamond Category: Brand Identity / Rebranding
Nordiska museet
Agency: Bold Scandinavia NoA / Stockholm
Client: Nordiska museet Category: Brand Identity / Rebranding
Rebrand for ROM, Canada’s Largest Museum
Agency: Leo Burnett / Toronto + Colophon Foundry / London
Client: Royal Ontario Museum (ROM) Category: Brand Identity / Rebranding
Renewing a New York Institution
Agency: Wolff Olins
Client: New York Botanical Garden Category: Brand Identity / Rebranding
Toledo Museum of Art Rebrand
Agency: Lafayette American / Detroit + Paolo Catalla, Semi:Formal / Ferndale + Madhouse / Toledo + Toledo Museum of Art / Toledo
Client: Toledo Museum of Art Category: Brand Identity / Rebranding
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Brand Partnerships
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Illustration
Award:
2024 Design Merit Award
Agency:
The Martin Agency + SuperJoy + Donate Life America + Crux Scenica
Client:
Donate Life America
Title:
The Healing Dice
Category:
Promotional / Physical Items
Annual ID:
OS24_DE089M
Award:
2024 Design Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Get Wrapped / Toronto + Blue Noise / Toronto
Client:
Toronto Star
Title:
Truth Boxes
Category:
Promotional / Physical Items
Annual ID:
OS24_DE090M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + D2L
Client:
D2L
Title:
Unstandardized Desk
Category:
Promotional / Physical Items
Annual ID:
OS24_DE091M
Award:
2024 Design Merit Award
Agency:
Mother / Los Angeles + Postmates + Nexus Studios / London
Client:
Postmates
Title:
This is Your Brain on Food
Category:
Moving Image / Series
Annual ID:
OS24_DE121M
Award:
2024 Design Merit Award
Agency:
R/GA Americas
Client:
Google
Title:
Android Global Brand Refresh
Category:
Brand Identity / Logo
Annual ID:
OS24_DE052M
Award:
2024 Design Merit Award
Agency:
Uncommon Creative Studio / London + EA Sports FC / Vancouver
Client:
EA Sports FC
Title:
EA Sports FC
Category:
Brand Identity / Logo
Annual ID:
OS24_DE053M
Award:
2024 Design Merit Award
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Brand Identity / Logo
Annual ID:
OS24_DE054M
Award:
2024 Design Merit Award
Agency:
Wolff Olins
Client:
New York Botanical Garden
Title:
Renewing a New York Institution
Category:
Brand Identity / Logo
Annual ID:
OS24_DE055M
Award:
2024 Design Merit Award
Agency:
Cossette / Montreal
Client:
ALA
Title:
Lead Louder
Category:
Brand Identity / Logo
Annual ID:
OS24_DE056M
Award:
2024 Design Merit Award
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE112M
Award:
2024 Design Merit Award
Agency:
Havas Middle East / Dubai + Adidas / Dubai
Client:
adidas
Title:
The Female Field
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE113M
Award:
2024 Design Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Out of Home / Brand Installations
Annual ID:
OS24_DE114M
Award:
2024 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Choice of Leipzig 2004-2023
Category:
Editorial / Books
Annual ID:
OS24_DE073M
Award:
2024 Design Merit Award
Agency:
Mint Design / Beijing
Client:
BIFT
Title:
POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023
Category:
Editorial / Books
Annual ID:
OS24_DE074M
Award:
2024 Design Merit Award
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Editorial / Books
Annual ID:
OS24_DE075M
Award:
2024 Design Merit Award
Agency:
WUYONG STUDIO / BEIJING
Client:
Hubei Fine Arts Publishing House (CHINA)
Title:
THE RESEARCH ON CHINESE TRADITIONAL SHADOW PUPPET
Category:
Editorial / Books
Annual ID:
OS24_DE076M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Out of Home / Series
Annual ID:
OS24_DE111M
Award:
2024 Design Merit Award
Agency:
R/GA Americas
Client:
Google
Title:
Android Global Brand Refresh
Category:
Craft / Animation
Annual ID:
OS24_DE154M
Award:
2024 Design Merit Award
Agency:
Droga5 / New York + Meta
Client:
META
Title:
It's Your World
Category:
Craft / Animation
Annual ID:
OS24_DE155M
Award:
2024 Design Merit Award
Agency:
Media.Work / Los Angeles + Nike
Client:
Nike
Title:
Nike Invincible 3
Category:
Craft / Animation
Annual ID:
OS24_DE156M
Award:
2024 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Packaging / Mass-market
Annual ID:
OS24_DE092M
Award:
2024 Design Merit Award
Agency:
Shenzhen Tigerpan Design Co., Ltd / Shenzhen
Client:
Jiangxi Yanjinpuzi Food Co., Ltd.
Title:
Dan Huang Quail Egg
Category:
Packaging / Mass-market
Annual ID:
OS24_DE093M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + Acky Bright + IW Group
Client:
McDonald's
Title:
WcDonald's
Category:
Packaging / Mass-market
Annual ID:
OS24_DE094M
Award:
2024 Design Merit Award
Agency:
McCann New York + Smirnoff
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / System
Annual ID:
OS24_DE057M
Award:
2024 Design Merit Award
Agency:
Mint Design / Beijing
Client:
GUARDIAN
Title:
GUARDIAN ART BOOK FAIR 2023
Category:
Brand Identity / System
Annual ID:
OS24_DE058M
Award:
2024 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Daming Palace
Title:
Ladies of Tang Dynasty
Category:
Brand Identity / System
Annual ID:
OS24_DE059M
Award:
2024 Design Merit Award
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Brand Identity / System
Annual ID:
OS24_DE060M
Award:
2024 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS24_DE061M
Award:
2024 Design Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE149M
Award:
2024 Design Merit Award
Agency:
TOPPAN INC.
Client:
TOPPAN INC.
Title:
GRAPHIC TRIAL2023 -Wind and Light-
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE150M
Award:
2024 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
Zippo
Title:
Pyrotechnic Posters
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE151M
Award:
2024 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Hellmann's
Title:
Smart Jars
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE152M
Award:
2024 Design Merit Award
Agency:
BBDO Los Angeles + Ron Finley Project + BBDO Studios / New York + Human
Client:
Ron Finley Project
Title:
The People's Treasury
Category:
Craft / Printing & Paper Craft
Annual ID:
OS24_DE153M
Award:
2024 Design Merit Award
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE095M
Award:
2024 Design Merit Award
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE096M
Award:
2024 Design Merit Award
Agency:
FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai
Client:
Heinz
Title:
Ketchup & Down
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE097M
Award:
2024 Design Merit Award
Agency:
TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD. / SHENZHEN
Client:
TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD.
Title:
TreSound mini
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE098M
Award:
2024 Design Merit Award
Agency:
McCann New York + Smirnoff
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE062M
Award:
2024 Design Merit Award
Agency:
COLLINS
Client:
Bose
Title:
Bose
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE063M
Award:
2024 Design Merit Award
Agency:
Uncommon Creative Studio / London + EA Sports FC / Vancouver
Client:
EA Sports FC
Title:
EA Sports FC
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE064M
Award:
2024 Design Merit Award
Agency:
Wolff Olins + F37 Foundry + Zelig + SR Partners
Client:
LG Electronics
Title:
LG Bringing A Smile Back To Tech
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE065M
Award:
2024 Design Merit Award
Agency:
Brandenburg / Reykjavik + Olgerdin / Reykjavik
Client:
Egils Orka
Title:
New Gen Energy
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE066M
Award:
2024 Design Merit Award
Agency:
Hyphenated / Los Angeles + Hyphenated-Santos Dilone / Los Angeles
Client:
Nike Diamond
Title:
Nike Diamond Visual Center
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE067M
Award:
2024 Design Merit Award
Agency:
Bold Scandinavia NoA / Stockholm
Client:
Nordiska museet
Title:
Nordiska museet
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE068M
Award:
2024 Design Merit Award
Agency:
Leo Burnett / Toronto + Colophon Foundry / London
Client:
Royal Ontario Museum (ROM)
Title:
Rebrand for ROM, Canada’s Largest Museum
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE069M
Award:
2024 Design Merit Award
Agency:
Wolff Olins
Client:
New York Botanical Garden
Title:
Renewing a New York Institution
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE070M
Award:
2024 Design Merit Award
Agency:
Lafayette American / Detroit + Paolo Catalla, Semi:Formal / Ferndale + Madhouse / Toledo + Toledo Museum of Art / Toledo
Client:
Toledo Museum of Art
Title:
Toledo Museum of Art Rebrand
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE071M
Award:
2024 Design Merit Award
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Annual ID:
OS24_DE135M
Award:
2024 Design Merit Award
Agency:
NORD DDB / Helsinki
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS24_DE136M
Award:
2024 Design Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Illustration
Annual ID:
OS24_DE142M