The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York
Client: ESPN
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 10.0
They Might Be Giants
Agency: The Chopping Block / NY
Client: They Might Be Giants
Category: Brand Gaming / Brand Gaming - Banners
Points: 10.0
The Sim House
Agency: Murder Inc. / CA
Client: Electronic Arts
Category: Beyond the Banner
Points: 10.0
Ouch
Agency: AgênciaClick / SP
Client: O Boticario
Category: Banners / Banner - Single
Points: 10.0
Wimbledon Banner
Agency: OgilvyInteractive
Client: IBM
Category: Banners / Banner - Campaign
Points: 10.0
Pets.com Banners
Agency: Lot21, Inc. / CA
Client: Pets.com
Category: Banners / Banner - Campaign
Points: 10.0
Safety First: Bear
Agency: Wieden + Kennedy / New York
Client: ESPN
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Agency: Ames Design / Seattle
Client: Pearl Jam
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
ASIA'S LEADING COMMUNICATIONS COMPANY
Agency: Kinetic Interactive /
Client: Singapore Telecommunications LTD
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 10.0
Tazo Full Leaf Tea 2 Ounces Bricks
Agency: Sandstrom Design / Portland
Client: Tazo
Category: Package Design / Product Packaging: Campaign
Points: 10.0
Corporate Stationary
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Ruth Chowles
Category: Brand and Corporate Identity / Corporate Identity
Points: 10.0
Olive Room Matches
Agency: Slaughter Hanson / Birmingham
Client: The Olive Room
Category: Package Design / Commercial Product Packaging
Points: 10.0
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles
Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 10.0
Bleak
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records
Category: Trade / Trade B/W or Color Less Than A Page: Single
Points: 10.0
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED
Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Points: 10.0
Edgewood Creek.com
Agency: Modem Media / CA
Client: Edgewood Creek
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 10.0
R/GA Holiday Game
Agency: R/GA Digital Studios / NY
Client: R/GA Digital Studios
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 10.0
Barcellona Communications Inc. Enchanted Tiki-Rom
Agency: Barcellona Communications, Inc. / CA
Client: Barcellona Communications Inc.
Category: Self-Promotion / Self-Promotion - CD-ROM
Points: 10.0
Audi TT minisite
Agency: marchFIRST / NY
Client: Audi of America
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
The Scrabbler
Agency: Ogilvy / London
Client: Mattel
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 10.0
Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 10.0
2020 Green
Agency: Second Story Interactive Studios / OR
Client: Aetna Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Infestation Campaign
Agency: USA Networks / NY
Client: USA Networks
Category: Integrated Branding Campaign
Points: 10.0
C&A
Agency: AgênciaClick / SP
Client: C&A
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 10.0
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army
Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
Mobile Campaign
Agency: Tribal DDB / NY
Client: Marketocracy
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 10.0
The Einhorn Challenge
Agency: AGI / BW
Client: Zeeb & Hornung GmbH & Co.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 10.0
Mercedes-Benz, The new S. Class, Sense and Sensibility
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 10.0
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
IBM Olympics "Kayak Game"
Agency: OgilvyInteractive worldwide / NY
Client: IBM
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 10.0
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Factory
Agency: F/Nazca Publicidade Ltda. / São Paulo
Client: Skol Beer
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Nike Paralympics - "Wheelchair Parking Bay"
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Nike Paralympics - Wheelchair Parking Bay
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein & Partners / San Francisco
Client: WALL STREET JOURNAL
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 10.0
Bear
Agency: Leo Burnett - London / London
Client: John West
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 10.0
Heroes / Mr. Chinese Food Delivery
Agency: DDB / Chicago
Client: Anheuser Busch Inc., Bud Light
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Name Drop
Agency: dweck! / New York
Client: Foodline
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
Client:
ESPN
Title:
Safety First : Bear, Bunny, Squirrel, Bird
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
They Might Be Giants
Title:
They Might Be Giants
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Electronic Arts
Title:
The Sim House
Category:
Beyond the Banner
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Parmalat
Title:
Biofibras
Category:
Banners / Banner - Single
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
O Boticario
Title:
Ouch
Category:
Banners / Banner - Single
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Wimbledon Banner
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Pets.com
Title:
Pets.com Banners
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Safety First: Bear
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
Pearl Jam
Title:
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
Singapore Telecommunications LTD
Title:
ASIA'S LEADING COMMUNICATIONS COMPANY
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Tazo
Title:
Tazo Full Leaf Tea 2 Ounces Bricks
Category:
Package Design / Product Packaging: Campaign
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
Ruth Chowles
Title:
Corporate Stationary
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
The Olive Room
Title:
Olive Room Matches
Category:
Package Design / Commercial Product Packaging
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
Advertising Club of Los Angeles
Title:
Ball of Lies
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Fuji Ya
Title:
Dog
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Checkered Past Records
Title:
Bleak
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
SPORTS ILLUSTRATED
Title:
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Edgewood Creek
Title:
Edgewood Creek.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
R/GA Digital Studios
Title:
R/GA Holiday Game
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Barcellona Communications Inc.
Title:
Barcellona Communications Inc. Enchanted Tiki-Rom
Category:
Self-Promotion / Self-Promotion - CD-ROM
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Audi of America
Title:
Audi TT minisite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Mattel
Title:
The Scrabbler
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Mercedez-Benz
Title:
Mercedes-Benz Information Counter System
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Aetna Foundation
Title:
2020 Green
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
USA Networks
Title:
Infestation Campaign
Category:
Integrated Branding Campaign
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
C&A
Title:
C&A
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
COI/Army
Title:
Floorboards
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Marketocracy
Title:
Mobile Campaign
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Zeeb & Hornung GmbH & Co.
Title:
The Einhorn Challenge
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz, The new S. Class, Sense and Sensibility
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
IBM
Title:
IBM Olympics "Kayak Game"
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Bear, Bunny, Squirrel, Safety First
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Centrepoint - Young Homelessness
Title:
London by night
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Skol Beer
Title:
Factory
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Paralympics - "Wheelchair Parking Bay"
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Paralympics - Wheelchair Parking Bay
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen Group Ltd
Title:
Dog, Park, Driving Test
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN - NFL Preseason
Title:
Doggie Dad
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Azteca Mexican Restaurants
Title:
Imposter
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
WALL STREET JOURNAL
Title:
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Plumber
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Anheuser Busch Inc., Bud Light
Title:
Heroes / Mr. Chinese Food Delivery
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Foodline
Title:
Name Drop
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Hollywood Video
Title:
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
