The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Mercedes-Benz A Class
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
Shower, Deck, Phone Call
Agency: Black Rocket / San Francisco
Client: OurHouse.com
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
SAT-Call For Entries
Agency: Di Zinno Thompson / Coronado
Client: San Diego Ad Club
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Uncommon Threads
Agency: Slaughter Hanson / Birmingham
Client: Plain Clothes
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Irreverence Justified
Agency: Wieden + Kennedy / Amsterdam
Client: Nike
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Virgin Amenity Kit
Agency: Turner Duckworth / San Francisco
Client: Virgin Atlantic
Category: Direct Mail / Direct Mail: Campaign
Points: 25.0
Invent
Agency: Freestyle Interactive + Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Banners / Banner - Campaign
Points: 25.0
Spirit Level
Agency: AgênciaClick / SP
Client: Tecto
Category: Banners / Banner - Single
Points: 25.0
Orbit e-stickers
Agency: POPNYC / NY
Client: Cartoon Network Online
Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 25.0
heavy.com
Agency: Heavy / NY
Client: Heavy
Category: Brand Gaming / Brand Gaming - Banners
Points: 25.0
Scout
Agency: Core77 / NY
Client: Herman Miller
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 25.0
Interactive Invitation - Schmooze Fest 3.0
Agency: Inetz / UT
Client: Inetz
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 25.0
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 25.0
Shopping Bag -Annual Report
Agency: Clarke Goward / Boston
Client: Goodwill
Category: Brand and Corporate Identity Design / Annual Report
Points: 25.0
Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Scanrail
Agency: SLB Interactive /
Client: NSB Utland
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
music 3w
Agency: Deepend London /
Client: Music3w.com
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 25.0
Nike iD
Agency: Critical Mass / AB
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
10socks
Agency: BBDO Denmark /
Client:
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
The Buddy Lee Challenge
Agency: Fallon Interactive / MN
Client: Lee Jeans, Co.
Category: Integrated Branding Campaign
Points: 25.0
Laramara Foundation
Agency: Zentropy Partners / Thunder House Brazil / SP
Client: Laramara Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 25.0
A Hard Day's Night
Agency: The Chopping Block / NY
Client: Miramax Films
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Chris Christmas Rodriguez
Agency: Mother Ltd. /
Client: Mother Ltd.
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 25.0
Elvis & Bonaparte Go To Hell Website
Agency: Elvis & Bonaparte / OR
Client: Elvis & Bonaparte
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Shark
Agency: *S,C,P,F..., S. L. / Barcelona
Client: BMW.Iberia
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
Heroes / Mr. Really Bad Toupe Wearer
Agency: DDB / Chicago
Client: Anheuser Busch Inc. Bud Light
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Dad Can I Have Some $?
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
You're Scaring Me
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Football
Agency: Saatchi & Saatchi / London
Client: monster.com
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Dog
Agency: Colenso BBDO / Ponsonby
Client: Television 3
Category: International Foreign Language Commercial / Foreign Language Television
Points: 25.0
Someone Else's Child
Agency: Saatchi & Saatchi / Hong Kong
Client: Unicef
Category: International Foreign Language Commercial / Foreign Language Television
Points: 25.0
Ambulate
Agency: Mullen / Wenham
Client: American Heritage Dictionary
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Circumvolve
Agency: Mullen / Wenham
Client: American Heritage Dictionary
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Never
Agency: Grey Worldwide / Melbourne, Victoria
Client: Transport Accident Commission
Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Lettuce Girl
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc.
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Reading the Paper, 2001
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Museum of Contemporary Art
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 25.0
MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham
Client: Drinks.com
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Monday
Agency: Fallon London / London
Client: UK Time, Timex
Category: Outdoor / Outdoor: Single
Points: 25.0
Shoebox
Agency: Euro RSCG Tatham McConnaughy / Chicago
Client: Physicians for Human Rights
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 25.0
cold, soup, litter, heroin, beds
Agency: TBWA/London / London
Client: The Big Issue Foundation
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 25.0
MANSON
Agency: DeVito/Verdi / New York
Client: ACLU
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 25.0
Abuse
Agency: Colenso BBDO / Ponsonby
Client: Youthline
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Whassup? site
Agency: Tribal DDB / NY
Client: Anheuser Busch
Category: Integrated Branding Campaign
Points: 25.0
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz A Class
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
OurHouse.com
Title:
Shower, Deck, Phone Call
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
San Diego Ad Club
Title:
SAT-Call For Entries
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
Plain Clothes
Title:
Uncommon Threads
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Irreverence Justified
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
Virgin Atlantic
Title:
Virgin Amenity Kit
Category:
Direct Mail / Direct Mail: Campaign
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
Hewlett-Packard
Title:
Invent
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Tecto
Title:
Spirit Level
Category:
Banners / Banner - Single
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Cartoon Network Online
Title:
Orbit e-stickers
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Heavy
Title:
heavy.com
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
Scout
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Inetz
Title:
Interactive Invitation - Schmooze Fest 3.0
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Goodwill
Title:
Shopping Bag -Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Music3w.com
Title:
music 3w
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
N/A
Title:
10socks
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Lee Jeans, Co.
Title:
The Buddy Lee Challenge
Category:
Integrated Branding Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Laramara Foundation
Title:
Laramara Foundation
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Miramax Films
Title:
A Hard Day's Night
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Mother Ltd.
Title:
Chris Christmas Rodriguez
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Elvis & Bonaparte
Title:
Elvis & Bonaparte Go To Hell Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
BMW.Iberia
Title:
Shark
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Really Bad Toupe Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
H & R Block
Title:
Dad Can I Have Some $?
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
H & R Block
Title:
You're Scaring Me
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Television 3
Title:
Dog
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Unicef
Title:
Someone Else's Child
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
American Heritage Dictionary
Title:
Ambulate
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
American Heritage Dictionary
Title:
Circumvolve
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Transport Accident Commission
Title:
Never
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc.
Title:
Lettuce Girl
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
The Museum of Contemporary Art
Title:
Reading the Paper, 2001
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
UK Time, Timex
Title:
Monday
Category:
Outdoor / Outdoor: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Physicians for Human Rights
Title:
Shoebox
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
The Big Issue Foundation
Title:
cold, soup, litter, heroin, beds
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
ACLU
Title:
MANSON
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Youthline
Title:
Abuse
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
