The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Whassup? site
Agency: Tribal DDB / NY
Client: Anheuser Busch
Category: Integrated Branding Campaign
Points: 50.0
Invent
Agency: Freestyle Interactive + Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Banners / Banner - Campaign
Points: 25.0
Spirit Level
Agency: AgênciaClick / SP
Client: Tecto
Category: Banners / Banner - Single
Points: 25.0
Orbit e-stickers
Agency: POPNYC / NY
Client: Cartoon Network Online
Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 25.0
heavy.com
Agency: Heavy / NY
Client: Heavy
Category: Brand Gaming / Brand Gaming - Banners
Points: 25.0
Scout
Agency: Core77 / NY
Client: Herman Miller
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 25.0
Interactive Invitation - Schmooze Fest 3.0
Agency: Inetz / UT
Client: Inetz
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 25.0
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 25.0
Mercedes-Benz A Class
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Scanrail
Agency: SLB Interactive /
Client: NSB Utland
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
music 3w
Agency: Deepend London /
Client: Music3w.com
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 25.0
Nike iD
Agency: Critical Mass / AB
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
10socks
Agency: BBDO Denmark /
Client:
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
The Buddy Lee Challenge
Agency: Fallon Interactive / MN
Client: Lee Jeans, Co.
Category: Integrated Branding Campaign
Points: 25.0
Laramara Foundation
Agency: Zentropy Partners / Thunder House Brazil / SP
Client: Laramara Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 25.0
A Hard Day's Night
Agency: The Chopping Block / NY
Client: Miramax Films
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Chris Christmas Rodriguez
Agency: Mother Ltd. /
Client: Mother Ltd.
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 25.0
Elvis & Bonaparte Go To Hell Website
Agency: Elvis & Bonaparte / OR
Client: Elvis & Bonaparte
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Whassup? site
Agency: Tribal DDB / NY
Client: Anheuser Busch
Category: Integrated Branding Campaign
Points: 25.0
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders
Category: Banners / Banner - Campaign
Points: 15.0
Maze
Agency: TBWA Hunt Lascaris Johannesburg /
Client: Landrover
Category: Banners / Banner - Single
Points: 15.0
Women's secret
Agency: DoubleYou /
Client: Cortefiel
Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 15.0
Elvis: That's the way it is
Agency: The Chopping Block / NY
Client: Turner Classic Movies
Category: Brand Gaming / Brand Gaming - Banners
Points: 15.0
Hotelli Kultakala
Agency: Sulake /
Client: Kolumbus Oy
Category: Brand Gaming / Brand Gaming - Banners
Points: 15.0
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 15.0
SPERM
Agency: MRA Group / GA
Client: MRA Group
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 15.0
heavyindustry.net
Agency: Heavy / NY
Client: Heavy
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 15.0
Prada Store Kiosk
Agency: R/GA Digital Studios / NY
Client: Prada
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 15.0
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
French Paper.com
Agency: Charles S. Anderson Design / MN
Client: French Paper Company
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 15.0
Target Web Site
Agency: Organic / IL
Client: Target.Direct
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Target Web Site
Agency: Organic / IL
Client: Target.Direct
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Get Linked
Agency: TBWA\Chiat\Day / CA
Client: Earthlink
Category: Integrated Branding Campaign
Points: 15.0
ESPN.com - Kathicam
Agency: Ground Zero / CA
Client: ESPN.com
Category: Integrated Branding Campaign
Points: 15.0
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 15.0
The Truth
Agency: Circle.com / MA
Client: American Legacy Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 15.0
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 15.0
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc.
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
Hungry?
Agency: Fusebox / NY
Client: Fusebox
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 15.0
www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 15.0
Pets.com Banners
Agency: Lot21, Inc. / CA
Client: Pets.com
Category: Banners / Banner - Campaign
Points: 10.0
Wimbledon Banner
Agency: OgilvyInteractive
Client: IBM
Category: Banners / Banner - Campaign
Points: 10.0
Ouch
Agency: AgênciaClick / SP
Client: O Boticario
Category: Banners / Banner - Single
Points: 10.0
The Sim House
Agency: Murder Inc. / CA
Client: Electronic Arts
Category: Beyond the Banner
Points: 10.0
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Award:
2001 Interactive Best of Show Pencil
Points:
50.0
Client:
Hewlett-Packard
Title:
Invent
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Tecto
Title:
Spirit Level
Category:
Banners / Banner - Single
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Cartoon Network Online
Title:
Orbit e-stickers
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Heavy
Title:
heavy.com
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
Scout
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Inetz
Title:
Interactive Invitation - Schmooze Fest 3.0
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz A Class
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Music3w.com
Title:
music 3w
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
N/A
Title:
10socks
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Lee Jeans, Co.
Title:
The Buddy Lee Challenge
Category:
Integrated Branding Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Laramara Foundation
Title:
Laramara Foundation
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Miramax Films
Title:
A Hard Day's Night
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Mother Ltd.
Title:
Chris Christmas Rodriguez
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Elvis & Bonaparte
Title:
Elvis & Bonaparte Go To Hell Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Award:
2001 Interactive Gold Pencil
Points:
25.0
Client:
Doctors Without Borders
Title:
Doctors Without Borders
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Landrover
Title:
Maze
Category:
Banners / Banner - Single
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Cortefiel
Title:
Women's secret
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Turner Classic Movies
Title:
Elvis: That's the way it is
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Kolumbus Oy
Title:
Hotelli Kultakala
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
DaimlerChrysler Motorsport Martleitfaden
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
MRA Group
Title:
SPERM
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
USM U. Schaerer Soehne AG, Swiss
Title:
eleven22. The shape of things to come
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Prada
Title:
Prada Store Kiosk
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
French Paper Company
Title:
French Paper.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Earthlink
Title:
Get Linked
Category:
Integrated Branding Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
ESPN.com
Title:
ESPN.com - Kathicam
Category:
Integrated Branding Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
The Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Sutter Home
Title:
MoodMaker
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen of America, Inc.
Title:
VAPOR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Fusebox
Title:
Hungry?
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Rui Camilo Photography
Title:
www.rui--camilo.de
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Pets.com
Title:
Pets.com Banners
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Wimbledon Banner
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
O Boticario
Title:
Ouch
Category:
Banners / Banner - Single
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Parmalat
Title:
Biofibras
Category:
Banners / Banner - Single
Award:
2001 Interactive Bronze Pencil
Points:
10.0
Client:
Electronic Arts
Title:
The Sim House
Category:
Beyond the Banner
Award:
2001 Interactive Bronze Pencil
Points:
10.0
